#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)

Today’s episode is particularly special.

A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hear

With bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.

My god, this was fun...!

Is it the first long-format episode on discovery with 2 industry legends? Possibly...

Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?

Oh yes...

The only thing I can say is: you're in for a treat :)

Petra, Teresa, and I covered:

* How to get support from your leadership to do great discovery

* Main mistakes to avoid when doing discovery and what to do instead

* How to frame business and product outcomes

* How to set great strategic context and close the loop between discovery and strategy

* Why user research is not the same as product discovery

* The danger with the double diamond

* How to translate discovery into a story CEOs want to hear

* Beyond discovering products: business modeling

* How to use KPI trees

* Deep dive into Opportunity Solution Trees and main pitfalls

* And so so much more

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Show notes

* Teresa's book: Continuous Discovery Habits

* Teresa's blog and website

* Teresa’s LinkedIn profile

* Petra’s LinkedIn profile

* Petra’s website

* Petra's books

* Strong Product People

* Strong Product Communities

* Richard Rumelt’s Good Strategy, Bad Strategy – mentioned by Teresa in the context of defining strategy and diagnosing market conditions.

* Seven Powers, the foundation of Business strategy

* Petra's article on KPI trees

* Clayton Christensen’s Deliberate vs. Emergent Strategy

* Bob Moesta’s Jobs to Be Done and interview methods

* Gino Wickman’s book Traction

* Rich Mironov's blog Product Bytes

* Carlo Mahfouz episode and website

* Moment Prisons article, recommended to me by John Cutler a while back

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