In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!
Newsletter episode 238
https://www.mariehaynes.com/newsletter/episode-238/
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Links mentioned in this episode:
How Google generates titles for documents with language or script misalignment
https://developers.google.com/search/blog/2022/06/title-script-misalignment
Lily’s recent article on E-A-T
https://friendsofsearch.com/nl/blog/interview/lily-ray-amsive-digital-any-seo-who-hasnt-jumped-onto-the-e-a-t-wave-is-not-playing-close-enough-attention/
Youtube’s use of knowledge graphs
https://www.youtube.com/watch?v=D-bTGefJj0A
Google’s announcement on the core update
https://developers.google.com/search/blog/2022/05/may-2022-core-update
How people read on the web
https://www.nngroup.com/articles/how-people-read-online/
Barry Schwartz and John Mueller on whether machine learning is used to weight ranking factors
https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html
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Lily Ray's Twitter:
twitter.com/lilyraynyc
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