Amazon’s ‘Echo Look’ Could Snoop a Lot More Than Just Your Clothes

The new Amazon Echo Look seems like a logical enough extension of Alexa, the company’s AI-powered digital assistant. Previously, Alexa lived inside speakers. Now, it’s in a camera. That progression belies just how much more the Echo Look could know about you than other Alexa hardware does—especially if Amazon ever unleashes the full power of its machine learnings smarts. Amazon envisions the Echo Look as a way to get fashion advice.

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