It Takes Just $1000 to Track Someone's Location With Mobile Ads

When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of countless potential Pepsi-drinkers? But an upcoming study has dissipated that delusion.

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