Uber Didn’t Track Users Who Deleted the App, But It Still Broke the Rules

Once again Uber finds itself taking heat for questionable business practices. This time the company was using software to identify iPhones even after their owners deleted the Uber app, or even wiped the phones altogether. That technique, known as fingerprinting, isn’t uncommon—and shouldn’t be interpreted as tracking your every move. But Uber’s implementation crossed a line with Apple, in particular because it tried to hide what it was doing.

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