Episode 39: Beefy Tees w/ Michael Alm

Hotline Bling

In this episode, we sit down with Michael Alm to chat about the ups and downs of pre-sale merchandise. We cover everything from making high-quality products to meeting customer expectations and building a real connection with your audience. Michael’s experience in the t-shirt business, thanks to his dad’s influence, brings a cool perspective to the conversation—perfect for anyone looking to combine content creation with merch.

We also dive into how content creation has changed, especially in woodworking and home renovation. We talk about moving from straight-up project videos to telling more personal, story-driven content, and how important it is to keep things authentic. Along the way, we touch on personal topics like dealing with loss and finding inspiration for new ideas.

And of course, we get into the nuts and bolts of making content—how to iterate on projects, tell great stories through design, and keep viewers engaged without overdoing it. It’s all about finding that balance between making content people love and staying true to yourself.

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You can also check out the hosts!

Sam Raimondi:
https://www.instagram.com/diyhuntress/
https://www.youtube.com/@diyhuntress
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Jef and Jess Behnke:
https://www.instagram.com/twomoosedesign/
https://www.youtube.com/@TwoMooseDesign
https://www.tiktok.com/@twomoosedesign
https://www.facebook.com/twomoosedesign

Mike Coffey
https://www.instagram.com/coffeycustombuilds/
https://www.youtube.com/@CoffeyCustomBuilds
https://www.tiktok.com/@coffeycustombuilds
https://www.facebook.com/coffeycustombuilds