Episode 5: From Complexity to Profitability: The Business Case for Modularity with Jakob Åsell

In this episode of the Share PLM Podcast, we are joined by Jakob Åsell - CTO at Modular Management. Jakob is a seasoned expert in product architecture, modularization, and digital transformation. He currently leads the delivery of the PALMA SaaS solution, helping companies create, document, and govern modular product architectures. Jakob’s background spans cloud infrastructure, UX/UI design for complex systems, and enterprise IT landscape assessments to enable impactful digital transformation. With decades of experience in modular design methodologies, PLM/PDM systems, and CAD/CAE tools, he has worked across all levels of design—from detailed engineering to conceptual systems—supporting clients globally.

Join us as we explore the complex but highly rewarding world of modular product architectures:

⚉ What is modularity in product design?
⚉ The value of a modular mindset
⚉ Complexity reduction and business drivers
⚉ Beyond PLM - Where PALMA comes in
⚉ Defining Modules: More than just building blocks
⚉ The approach for a successful modularization 
⚉ Jakob’s journey from CAD Engineer to Architect 
⚉ Top-down vs. bottom-up approaches in modular architecture
⚉ The dual-track support in Modular Management 
⚉ Modularity, sustainability, and circular economy 
⚉ Using recycled and reused components 
⚉ The role of AI in Modular Management
⚉ How to start your modular journey
⚉ Building knowledge and incremental transformation through positive feedback loops 


CONNECT WITH JAKOB:
Linkedin: https://www.linkedin.com/in/jakob-asell/ 

CONNECT WITH SHARE PLM:
Website: https://shareplm.com/ 

Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.

If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!