Alice Greenfield: Discovering Your 'Thing' as a Photographer

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In this empowering episode of the SheClicks Women in Photography Podcast, Angela Nicholson chats with award-winning photographer and filmmaker Alice Greenfield. From developing prints in a darkroom at 16 to shooting global campaigns for outdoor brands, Alice’s creative journey is all about discovering what truly lights you up and building a career around it.

After studying film and photography at Leeds University, Alice worked in London as a producer and editor for major publications. But she soon realised the city life didn’t align with her creative goals or personal wellbeing. In a bold move, she left it all behind, refocused her portfolio and began sharing images that truly reflected her love for nature and storytelling.

Now based on the Isle of Wight, Alice co-runs Adrift Visuals, producing beautiful imagery for travel, outdoor and lifestyle brands. She talks about how defining her visual style, and consistently sharing that on Instagram, attracted her dream clients. As a Sony European Creator, she also shares insights into working with limited kit, her editing approach, and the value of passion projects that keep creativity flowing.

Alice’s story is an honest and inspiring reminder that it’s okay not to know your ‘thing’ right away. Sometimes it takes unlearning, experimenting and even a little risk-taking to find your path as a photographer.

Connect with Alice
Website
Adrift Visuals
Instagram
LinkedIn

Sony
This podcast is supported by Sony, maker of class-leading camera equipment and cutting-edge technologies – like the Global Shutter in the Alpha 9 III which won the SheClicks 2024 Award for Innovation.

Takeaways

• You Don’t Need Fancy Gear to Create Impactful Work
  Embrace what you have, limitations can fuel creativity and skill-building.
• Find Your Visual Identity by Doing More of What You Love
  Show the kind of work you want to attract. Curate your portfolio with intention.
• Nature is the Best Creative Partner
  Getting outdoors not only boosts wellbeing but also inspires meaningful content.
• Start Passion Projects to Stay Inspired
  Dedicate time to personal work that reflects your values and fuels creative growth.
• Confidence Comes from Clarity and Time
  It’s okay not to know your niche at the beginning. Your style will evolve.
• Photography and Video Are Closer Than You Think
  If you understand composition and light, you already have the foundation for video storytelling.

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