Violeta Sofia: Forming Connections and Promoting Change Through Photography

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Violeta Sofia, a portrait photographer, shares her journey into photography and her passion for capturing the essence of people. She discusses how her father sparked her interest in photography and how she found her niche in portrait photography.
Violeta also talks about the importance of personal projects and how she balances them with commercial work. She shares her experience of networking and building connections in the industry, as well as her approach to funding her projects. She also discusses her involvement in the 70:15:40 project and her evolving project 'Hand Masters'.
In addition, Violeta offers advice to other female photographers and emphasises the importance of applying for opportunities and not doubting oneself. She also highlights the need for more representation and inclusivity in photography competitions and projects.
Violeta shares her process for her Hand Masters shoots, including using multiple devices and involving a team or her husband when possible. She expresses pride in having her work displayed at the National Portrait Gallery and using her voice to create change.

Takeaways

• Photography can be a powerful medium for self-expression and connecting with others.
• Personal projects allow photographers to explore their passions and make a meaningful impact.
• Building connections and networking are essential for finding opportunities in the photography industry.
• Funding personal projects can be challenging but is necessary for creating impactful work.
• The 70:15:40 project provides support and recognition for female photographers.
• Photographers should apply for opportunities and don't doubt themselves.
• Advocate for more representation and inclusivity in photography
• Experiment and have fun with your creative process
• Be proud of your achievements and use your voice to create change
• Dream big and aim to photograph influential figures

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MPB
This podcast is supported by MPB, the world's largest platform for used photography and videography kit. MPB has transformed the way people buy, sell and trade equipment, making photography more accessible, affordable and sustainable. MPB is proud to partner with SheClicks to help support women photographers and their work.

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