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Candice Burt | 200 Mile Racing Scene, Athlete Sponsorship Models, Long Distance FKTs

70 min • 5 juni 2024

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Candice Burt is the Founder of Destination Trail, a trail running events company that puts on popular races like the Moab 240, Tahoe 200, and Bigfoot 200.

Timestamps:

  • 1:37 - Arizona Trail, interest in long trail FKT scene, remarking on Heather Anderson’s recent unsupported FKT
  • 23:15 - athlete sponsorship discussion, working with brands, content angles on the social platforms, spring energy comments
  • 45:30 - being a female business owner in the ultra community, evolution of the 200 mile scene, recruiting influencers to events


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