Fred Abramowitz - Run Rabbit Run | Casual Ultrarunning Fans, Prize Money, Sponsorship Blueprint

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Fred Abramowitz is Co-Race Director of the Run Rabbit Run series held every mid-September in Steamboat Springs, CO.

In addition to race directing, Fred is the author of “A Blueprint for Sponsors of Ultrarunning” and we use that document to riff about prize money in our sport, why to make ultrarunning more interesting to the casual sports fan, the state of sponsorship, race directing issues, and more.

Discounts:

• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

• (2:30) - background in ultrarunning, Run Rabbit Run history, blueprint motivation
• (14:59) - marketing our sport beyond the "diehards" to the participants, rest of the community, and casual sports fans
• (25:58) - prize money and race directing discussion
• (36:10) - Geoff Roes discussion, the ceremony of elite athlete phase shifts
• (44:30) - European racing scene, what it means fro American fan base
• (49:13) - why we can learn from Nascar, poker, etc to grow our fan base
• (59:42) - final thoughts on ultrarunning blueprint, why more of these shoudl exist
• (69:50) - the role of live coverage in ultrarunning

Links:

• A Blueprint For Sponsors Of Ultrarunning
• Leadville 100 - 1994 Race Across The Sky Video
• How To Run 100 Miles
• Ultra Crew Hub
• Run Rabbit Run 100
• Email Fred: [email protected]

Additional Episodes You May Enjoy:

• #183 - Caleb Efta - High Lonesome 100 | UTMB Policy, Trail Running Values, Grassroots Races
• #179 - Peter Abraham | Athlete Sponsorship, Live Race Coverage, Fan Creation In Trail Running
• #135 - Kelly Newlon | Real Athlete Diets, Crewing FKT Projects, Athlete Sponsorship Thoughts

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