Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

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Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world.

Sponsors:

• Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next order
• HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Timestamps:

• (5:17) - riffing on what's damaging to the craft of running podcasting
• (12:58) - sponsorship dilemmas, incentives in running podcasting
• (16:08) - considering how sponsors spread in the running world
• (18:15) - Jon's background in the endurance sports world
• (37:42) - the "burnt ends" philosophy of running content creation
• (44:36) - how to serve your podcast audience
• (49:11) - optimism and pessimism in the running podcast space
• (54:19) - not overcomplicating running content creation
• (59:47) - endemic versus non-endemic sponsors in running
• (72:10) - the opportunities non-endemic sponsors provide to the running world
• (78:16) - how athletes can identify and start non-endemic sponsor relationships
• (85:33) - understanding and appreciating the sponsorship grind
• (95:51) - importance of supporting running creators 
• (102:20) - investing more into performance, content creation, lifestyle
• (111:43) - the changing athlete-sponsor relationship
• (121:23) - examples of the changing athlete-sponsor relationship 
• (130:49) - next evolutions in the running media space
• (134:00) - opportunities for next generation running content creators
• (140:47) - what's next for Jon and For The Long Run Podcast

Links:

• Check out "For The Long Run" Podcast
• Follow Jonathan on Instagram
• Follow Jonathan on Twitter

Additional Episodes You May Enjoy:

• #130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry
• #20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks
• #3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail Runners

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