Niesha Blancas of Fetching Social, the talent and passion behind Slow Flowers' social media
Whether we like it or not, establishing a social media presence is an essential business requirement. In any visually-driven marketplace, but especially in the floral world, we need to create Instagram and Facebook accounts that we want our brand, mission and values to be associated with.
I launched the first Slow Flowers business page on Facebook in 2013 when my book of that title was released. And I believe that I started the Slow Flowers Instagram account, called @myslowflowers, in 2015 (prior to that I had a personal account @dkprinzing -- and it took Dani Hahn of Rose Story Farm to inform me that having a second account on Instagram was allowed!).
Debra and Niesha, photographed at the 2018 Slow Flowers Summit in Washington, D.C.
I muddled along for a few years posting a hodge-podge of images -- all pretty, but there was no strategy. After meeting and working with today's guest, things changed. As I discuss with her in this episode, she was definitely a game-changer, our secret sauce. Please meet Niesha Blancas of Fetching Social, the social media strategist and manager whose talents and creativity have magnified the message of Slow Flowers on Instagram and Facebook.
Niesha, on location at the Slow Flowers Summit in St. Paul, Minnesota (c) Missy Palacol Photography
Niesha and I first worked together as consultants to the Field to Vase Dinner Tour, a project I helped launch with Certified American Grown. We met up at a number of beautiful flower farms around the U.S. where I often hosted the VIP and media guests and Niesha managed the social media for each dinner.
Not long after I ended that contract in 2017, Niesha left her gig and started Fetching Social. I didn't hesitate for a moment. I asked her to support Slow Flowers with a social media strategy. Niesha has been a vital member of the small but mighty Slow Flowers team and other than Andrew Brenlan, our podcast editor, Niesha been with me the longest. She basically acts as Slow Flowers Society's freestanding social media department -- and I'm so grateful for her talents.
Niesha manages all of Slow Flowers' visual social media -- on Instagram, Facebook and for our events, like the Slow Flowers Summit
Here's a bit more about Niesha Blancas:With a personality as colorful as her creativity, Niesha loves to think outside the box for new and exciting ways to showcase her clients' stories. After graduating from Fresno State with a double major in Public Relations and Fashion Merchandising, Niesha has dipped her toes in various waters, many in which happen to be social-worthy: food, flowers, wine, travel, fashion, and events.
And more about Fetching Social:Why settle for anything less than fetching? Fetching Social is your business’s ally. We understand that social media can be overwhelming and time-consuming, especially while you’re running your own company. Let us do what we do best so you can get back to business. If you want to compare bucket list adventures, debate the existence of unicorns, or talk one-on-one with Niesha for her branding advice, DM her on Instagram or email her at
[email protected].
Last summer, Niesha was a featured presenter at the 2019 Slow Flowers Summit in St. Paul. She presented on Social Media and I've got a bonus for you. You can watch Niesha's presentation -- VISUAL STORYTELLING FOR SOCIAL MEDIA - part of a 3-speaker panel with Kalisa Jenne-Fraser and Missy Palacol, below.
https://vimeo.com/360674033
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Fetching Social on Instagram
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Niesha is a vital member of the Slow Flowers Community
Thanks so much for joining me today for my conversation with Niesha Blancas of Fetching Social.