Here we are, less than two weeks until the fourth Slow Flowers Summit begins on Monday June 28th and continues through Wednesday June 30th.
We launched the Slow Flowers Summit in 2017 in Seattle, intentionally scheduling it to take place during American Flowers Week as the core event during our annual domestic flower holiday week.
And as the Slow Flowers Summit has expanded and improved, so has American Flowers Week, its original impetus. We've been celebrating already, as the buildup to American Flowers Week begins in June, leading up to that specific holiday week of June 28-July 4th.
This year's special botanical couture promotion is a perfect one-dozen floral garments, created by flower growers, farmer-florists, designers, and members of the Slow Flowers community -- all with the motivation of elevating flowers and sharing their talents with the public.
Tammy Myers, LORA Bloom (c) Missy Palacol Photography
Today, I'm excited to introduce Tammy Myers of LORA Bloom. Seattle-based, LORA Bloom is an online E-commerce and marketing platform that provides an additional sales channel for florists, giving them a marketplace where customers can find custom, one-of-a-kind designer arrangements for local delivery. LORA Bloom’s florist partners are aligned with Tammy’s own values of supporting local flower farms and offering foam-free designs. Read our October 2020 article about LORA Bloom in Slow Flowers Journal. Listen to Tammy's first appearance on the Slow Flowers Podcast in Episode 201 (July 8, 2015), where you'll learn more about her evolution from a studio florist to her present role as creator of the LORA Bloom platform.
Tammy's original concept board for her American Flowers Week 2021 submission
And when I asked Tammy if she was up for designing a second American Flowers Week botanical couture look (she was a participating designer in 2019, as well), Tammy came up with a stunning project that included six of her LORA Bloom florists as collaborators.
RBG-inspired Botanical Couture, at the University of Washington (c) Missy Palacol Photography
Business in the front; Party in the back, with botanical surface design by Tammy Myers; dress by Riva Juarez
A reimagined judicial robe, seen in sketches by garment designer and this project's model, Riva Juarez
The result is what we are calling a Floral Tribute to RBG -- the late U.S. Supreme Court Associate Justice Ruth Bader Ginsburg, who Tammy considers a fashion icon and a female role model. Because Ginsburg died in 2020, the timing was significant to honor her now.
Tammy's inspiration: RBG's collars, featured in Time Magazine (c) Elinor Carucci
Creative botanical collars:Top row, from left: Lori Poliski, Flori and Anne Bradfield, Analog FloralMiddle row, from left: Maura Whalen, Casablanca Floral and Kristal Hancock, Sublime StemsBottom row, from left: Sophie Strongman, The Old Soul Flower Co. and Sharlet Driggs, Sharlet Floral
Floral Palette: Domestic U.S.-grown botanicals from Washington, Oregon and CaliforniaCreative Concept/Creative Direction: Tammy Myers, LORA Bloom, lorabloom.com,@lorabloom.flowersModel: Riva Juarez, rivaladiva.com, @rivaladivaHair/Makeup: Riva JuarezPhotography: Missy Palacol, Missy Palacol Photography, missypalacol.com, @missy.palacolCollaborating Slow Flowers Society florists: Tammy Myers; Anne Bradfield, Analog Floral, @analog_floral; Maura Whalen, Casablanca Floral, @casablancafloral; Sharlet Driggs, Sharlet Floral, @sharletfloral; and Lori Poliski, Flori, @flori.flowersOther florists: Sophie Strongman, The Old Soul Flower Co., @theoldsoulflowerco and Kristal Hancock, Sublime Stems, @sublimestemsLocation: University of Washington Campus, Seattle, Washington
Thanks so much for joining us today! I love something that Tammy shared with me when I interviewed her for the story that appears in Slow Flowers Journal Botanical Couture special edition:
"In my research,