https://youtu.be/C_WTDlGYU6U
Thank you so much for joining us today! You are in for a very special treat because I've invited TJ McGrath of TJ McGrath Design to join me for a conversation about his flower-filled life. The timing is perfect because we just announced the speaker lineup for the 2022 Slow Flowers Summit and I'm thrilled to tell you that TJ will be one of our guest designers at the 5th annual Slow Flowers Summit, June 26-28, 2020 in Bedford and Pocantico Hills, New York. You can find all the details at slowflowerssummit.com.
I first met TJ McGrath when I interviewed him for a Florists' Review article about the floral business in New York City. Ironically, that entire New York issue was never printed; it just appeared online because it was the May 2020 issue right smack in the middle of COVID. Click on the link below to read that story.
Doing Business in NYCDownload
Two expressive and highly individual designs by TJ McGrath
https://www.youtube.com/watch?v=QpjphtWfIxM
Watch TJ McGrath present at the (virtual) September 2020 Slow Flowers Member Meet-Up
But that experience put TJ on my radar and I regularly admired his floral designs, as he transitioned from working at a retail flower shop to going solo and renaming his IG account @tjmcgrathdesign. We invited TJ to be a guest at last September 2020's Slow Flowers Member Meet-Up where he shared his unique, fresh, modern approach to foam-free floral designs.
A whimsical arrangement, quirky and quite elegant, which TJ designed live during our recorded interview. Yes, there are 3 bananas combined with chocolate dahlias!
TJ's design philosophy is pretty simple: there are no real rules in nature, so there are no restrictions or rules in his designs. "I strive everyday to push beyond my boundaries and to create one of a kind designs that feel modern, whimsical and fresh. I'm reaching beyond what I've done thus far to discover engaging new shapes, color palettes, and foraged organics to design with using advanced floral foam free mechanics," he says.
TJ's recent workshop took place at his favorite greenhouse grower, H J Hautau & Sons Florist (c) Jessica Gallo, Fine & Fleurie Photography
Committed to fostering a community that is inclusive as well as environmentally and socially aware. TJ believes a sustainable floristry industry is achievable and it starts at home. He has and continues to seek out and support the local flower farming community where he lives in New Jersey.
Check the entire program for the Slow Flowers Summit 2022 and meet our amazing speakers, view the schedule, venue, lodging, and registration details -- all found at slowflowerssummit.com. Ticket sales open on December 1st with a fabulous discount offered to the first 50 who register. TJ's presentations include:
Sunday, June 26th (Day One), TJ will demonstrate and lead large-scale, freestanding, foam-free floral installations during our "Floral Takeover." Monday, June 27th (Day Two), TJ will demonstrate his distinctive take on centerpiece design using all locally-grown botanicals.
Enjoy Slow Flowers x Small Business Saturday Savings!
It's the week of Thanksgiving, so that means coming up this weekend, you have lots of opportunities to save -- on Black Friday, Small Business Saturday (and Sunday) and Cyber Monday -- from November 26-29th. Find all the details and coupon codes here.
Offer #1 -- use coupon code SmallBiz20 -- valid for 20% off Slow Flowers Mercantile items 11/26-11/29. Right now, you can find books by me, plus American Flowers Week bouquet labels, prints from our favorite artists and lots of Slow Flowers Society merchandise.
Offer #2 -- We've packaged 9 very special video presentations from the 2021 Slow Flowers Summit, available for purchase for the first time at just $99 (a value of $129). Access 8+ hours of valuable content, including demonstrations and talks by Susan McLeary, Max Gill, Abra Lee, Pilar Zuniga,