https://www.youtube.com/watch?v=aZVF4y_zhW0
THAT FLOWER FEELING is a cooperative effort to get more Americans enjoying more flowers, more often. From upscale florists, farmers markets or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short and long term effects on how we feel — in other words, it’s that flower feeling.
In mid-January, I was invited to a virtual launch of an ambitious, new, consumer-focused flower promotional brand called That Flower Feeling.
The invitation came from CalFlowers, the floral trade association most widely known for providing its members with the lowest FedEx shipping discounts and negotiated discounts through other ground and air channels across the U.S.
One of the association's top goals is to promote the benefits of flowers to new generations of American consumers. Slow Flowers Society is a member of Cal Flowers and we're grateful for CalFlowers sponsorship of the upcoming Slow Flowers Summit.
https://youtu.be/XulnjOtFeEM
I was so impressed about the brand, That Flower Feeling, and the new campaign, Flowers: Self-Care Made Easy, that I wanted to share it with our Slow Flowers Community. The campaign is a cooperative effort to get more Americans enjoying more flowers, more often. My guest, Steve Dionne, executive director of Cal Flowers, believes that whether it's from upscale florists, farmers markets or grocery stores — as long as people regularly bring home flowers, it's a good thing.
Let's jump right in and meet Steve, hear about CalFlowers and how That Floral Feeling was created, and view some of the fun assets and content they've created -- all available to you for your own marketing efforts.
Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of them. Flowers on the other hand are self care made easy. They won't replace working out or eating well. But they're a spiritual tune-up. So treat yourself to a little off-the-shelf self care.That Flower Feeling
Three of the social media assets created to promote Flowers - Self-Care Made Easy
Learn more about CalFlowers Here
Follow That Flower Feeling at these social placesYouTubeFacebookInstagramPinterest
Request access to the campaign assets by emailing:
[email protected]
Join the March Slow Flowers Member Meet-Up!
Coming up this Friday, March 11th at 9 am Pacific/Noon Eastern, you're invited to join our March Slow Flowers Meet-Up. Our special guest is author Teresa J. Speight and many of the Creatives featured in the beautiful and significant new title, BLACK FLORA.
This event is open to guests, so share the link with anyone in flower farming and floral design who should know about Black Flora! We'll discuss the book, meet several of the flower farmers and floral designers who participated, and preview the stunning cover floral art and some of the interior spreads.
We're opening up this month's Meet-Up to guests, but everyone needs to pre-register. I hope to see you there in the zoom room!
Click here to pre-register for the March 11th Meet-Up
Thank you to our Sponsors
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush, abundant arrangements to customers across the U.S., supporting U.S.