https://youtu.be/SvFcZJ3Ps0Q
We have just recognized Earth Day and the Slow Flowers Podcast focused on a non-green topic: Funeral Flowers.
This episode was inspired by two Slow Flowers members in the Seattle area who have been researching ways to infuse sustainability into sympathy flowers.
I've invited Lori Poliski of Flori LLC, and Tammy Myers of LORA Bloom and First and Bloom to share their experience, research, and future plans on this topic.
Farewell Flowers, designed by Lori Poliski and Tammy Myers (c) Missy Palacol
Just for context, based on funeral industry statistics, if half of the funerals in the US annually have traditional funeral flowers, Lori and Tammy estimate that up to 1.2 million plastic and floral foam saddle caskets, wreath forms and cages that end up in the landfill, every year.
Urn selection with Farewell Flowers, designed by Lori Poliski and Tammy Myers (c) Missy Palacol
The women want to change "farewell flowers" to make them not only environmentally friendly, but beautiful, meaningful and personal. After a long life or a tragic death, one should be laid to rest with beauty - and the flowers should do no harm.
They are on a mission to raise awareness about this topic, first, with consumers, florists and the funeral industry and second, by offering sustainable options in for clients in the Seattle area and hosting sustainable mechanics classes for florists. While the main focus will be around sympathy or farewell flowers, there's certainly potential for making daily deliveries and event work greener.
Farewell Flowers - 100% organic, compostable stand and wreath options, designed by Lori Poliski and Tammy Myers (c) Missy Palacol
Lori and Tammy have partnered with a certified green burial cemetery, Cedar Lawns in Redmond, Washington, to start. They recently designed green farewell flowers for a photo shoot at Cedar Lawns and are preparing a brochure and a booklet as well as listing the items digitally on their respective websites.
Resources and Where to find and follow Lori and Tammy:
Follow Flori on Facebook and Instagram
Follow LORA Bloom on Facebook and Instagram
Follow First & Bloom on Facebook and Instagram
Learn more about the Green Burial Counsel
https://youtu.be/nWSMHikGRp0
Last Friday, on Earth Day, I posted a video announcing the just-released new findings from the 2022 National Gardening Survey, which includes specific questions about cut flowers that Slow Flowers Society developed in collaboration with the National Gardening Association, which conducts the annual survey.
Click here to read more. Last year's survey found that 58 percent of respondents said it is very or somewhat important that the flowers they purchase are locally grown. This year, that number has climbed to 65 percent -- nearly 2/3rd of respondents prefer locally-grown flowers.
The attitudes about American-grown flower purchases is also trending up -- from 57% of respondents in 2021 saying it's very or somewhat important that the flowers they purchase are U.S. grown, to 61% preferring domestic flowers.
There's much more to learn and as a bonus, we have prepared a media kit for Slow Flowers Society members to use for their own local promotions. If you are a member, you'll find a special email in your in-box this week sharing the download details. All in all, I'm encouraged about the needle moving higher as we now have two consecutive years of consumer attitudes about Local and US-grown flowers!
Thank you to our Sponsors!
This show is brought to you by Slowflowers.com, the free, online directory to more than 880 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.
Thank you to our lead sponsor, returning for 2022, Farmgirl Flowers. Farmgirl Flowers delivers iconic burlap-wrapped bouquets and lush,