Janine Krantz: The Reality of Owning a Handmade Business, Freedom, and the Challenge of Being Taken Seriously as a Female Entrepreneur

There’s a lot to talk about when it comes to selling our work and making a living as an artist. I think the more we have honest conversations and share our experiences, the more we can learn and feel supported. Just because you love what you do, doesn’t mean that making a living as an artist is all rainbows and butterflies. Making a living not only means charging enough to cover each and every expense that your business incurs, but that you are also financially prepared to make it through an unexpected emergency or slow time without worry. 

This week, I had a serious, but really fun conversation with jewelry artist, Janine Krantz. Janine has been creating jewelry and running her own handmade business for well over 20 years. We covered a lot of territory about the reality of running a handmade business in this conversation… and you might say we got a little salty along the way. 

Janine Krantz is an art jeweler from New Jersey. She works primarily in sterling silver with one of a kind stones sourced from all over the world. Being a jeweler is a second career for her after working as a cosmetologist for 20 years with a side hustle of making and selling jewelry that entire time. Finally making the career switch to full time jeweler has been a dream come true. When she isn't running her business she enjoys spending time with her husband and three children, traveling, cooking, and gardening.

Website: janinekrantz.com

Instagram: @janinekrantz

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