Paid Media and Political Advertisements for Campaigns, with Anson Kaye

Anson Kaye, Partner at GMMB, discusses how a political advertisement for a campaign is crafted from concept to implementation. Anson has designed paid media for Hillary Clinton, Barack Obama, and Harry Reid, and he shares his insights into how the rise of social media platforms has influenced his work. We also look ahead into how the advertising landscape might look like in the 2018 U.S. Congressional midterm elections.