Episode 49: Heptio’s funding press releases, or, “marriages, divorces, and births”

Press releases are a high art in our trade. There’s certain formats to follow, the audiences are always precise, and making a good one is a sign of a cunning PR pro. This week, we look at  a funding announcement from Heptio. It follows the classic form fairly well, so you’ll see how general press releases are done and some attributes of the funding press release.

See more detailed show notes.