Without advertising, there would be no capitalism, and, if you’re not constantly afraid of the DoJ knocking at your door, you’re probably doing it wrong. Those are two whacky theories about advertising and antitrust, at least. With Matt Ray on vacation, Brandon and Coté talk about The Attention Merchants and the recent Google EU antitrust ruling. We also discuss several other books, and how to talk to non-tech people at parties. Surprisingly, no container talk!