AI's Impact on Consumer Brands | Karen Fang Grant and Marc Beckman

Artificial intelligence is changing the relationship between brands and consumers. And of course, as CPG and retail brands do everything possible to unlock more value, AI has become a new tool for CMOs. Accenture's Managing Director and Partner, Karen Fang Grant, joined me to share her perspective on new AI trends, market disruptors, and the reinvention of retail experiences.

If you are a chief marketing officer and seeking information about how best to leverage AI in 2025, you're in the right place! Karen's in-depth knowledge and personal obsession surrounding consumer products and retail is unparalleled. She loves L'Oreal.

On this episode, Karen and I discuss AI's impact on marketing, content creation, the value chain, personalized shopping experiences, customer privacy, data security, and even the drawbacks of artificial intelligence.

The discussion delves into new AI trends, the influence of AI on content creation, personalized shopping experiences, customer privacy, and data security. Karen shares her insights on the evolving role of brands in an AI-driven world, the transformation of marketing strategies, and the potential for AI to redefine consumer trust and loyalty.

The conversation also covers the implications of AI for job displacement and the importance of maintaining human creativity and authenticity in brand communication.

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Episode Links:
Karen on LinkedIn: https://www.linkedin.com/in/karen-fang-grant

Twitter: https://x.com/KarenFangGrant

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