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Some Future Day

Meet the Willy Wonka of Slime | Karen Robinovitz, CEO Sloomoo Institute with Marc Beckman

58 min • 22 oktober 2024

In this episode of Some Future Day, we explore the uplifting story of Karen Robinovitz, the founder of Sloomoo Institute, an immersive experience dedicated to the playful and therapeutic world of slime. Karen recounts her evolution from a childhood slime enthusiast to a successful entrepreneur amidst personal tragedies, including the loss of her husband and cousin. She emphasizes the profound healing power of joy, creativity, and mental health support. Conversations delve into the inclusive, multi-generational community of Sloomoo, with highlights of its educational and sensory experiences, celebrity endorsements, and innovative collaborations with global brands like Nike and Google.

Featuring highbrow design and cutting-edge technologies like CGI and augmented reality, Karen also discusses the institute’s mission to support mental fitness and emotional learning through partnerships with organizations like The Goldie Hawn Foundation. This episode offers an inspiring look at overcoming adversity and spreading happiness through creative, immersive experiences.

Throughout the interview, Karen emphasizes Sloomoo's mission to "deliver joy" while exploring the therapeutic benefits of tactile play. She shares insights into the challenges of building a novel business concept and her vision for Sloomoo's future as more than just an immersive experience, but a character-driven world akin to Pokemon or Hello Kitty.

This episode offers a fascinating look at how personal healing can spark innovative entrepreneurship, blending nostalgia, cutting-edge design, and a commitment to mental health awareness.


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Episode Links:
LinkedIn: https://www.linkedin.com/in/karenrobinovitz/
Sloomoo Institue: https://sloomooinstitute.com/

Instagram: https://www.instagram.com/sloomooinstitute/

Youtube: https://www.youtube.com/@SloomooInstitute

Facebook: https://www.facebook.com/SloomooInstitute/

Tiktok: https://www.tiktok.com/@sloomooinstitute


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