SYSK Choice: The Best Way to Change Minds & The Relationship of Humans and Technology

Just how healthy is peanut butter? This episode begins with a look at some amazing and little-known health facts about eating peanut butter – just as long as it is the right kind of peanut butter. https://www.medicalnewstoday.com/articles/323781#health-benefits

Changing someone’s else’s mind is usually difficult if not impossible. Still, people do change their minds so clearly it can be done. Jonah Berger joins me to explain how you can get someone to change their mind and agree with you. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and author of the book The Catalyst: How to Change Anyone’s Mind (https://amzn.to/33hpVJE) . Listen and you will hear him explain the fascinating research on how to get people to agree with you.

We’ve been told by experts that one of the best ways to NOT get sick is to stop touching your face. Well, good luck with that! Trying not to touch your face is really hard. Listen as I explain why. https://www.wired.com/story/cant-stop-touching-your-face-science-has-some-theories-why/

Could machines really take over the world someday– or is that science fiction? There is concern among scientists that we could create machines that might actually become self-aware and end up being smarter than we are. Joining me to discuss whether or not this could happen is John Markoff, a science writer for the New York Times and author of the book Machines of Loving Grace. (http://amzn.to/2j55XgN)

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