francene rouelle: “love wasn’t enough”

When we prioritize praise, obviously the actual performer gets preferential treatment. So when listening to a final product, it can sometimes be easy to overlook the impact of a producer with a calculated vision, especially when they’re still in their salad days.

That brings us to Austin-based, Cambodian-born producer Wil Brookhart, best known by his creative handle waverly. On top of his idiosyncratic trap/pop/R&B sound, and helping catapult his bestie promqueen to local legend status last year, waverly’s also got a brand new retinue – his newly launched label mHart – which caters to Asian-American artists alongside a near-dozen-person all-minority/women team. That’s right; it turns out promqueen was just the initial proof of concept, because ahead of her anticipated sophomore szn two, she’s now joined by the second exciting addition to mHart’s already-promising, all-lowercase roster – francene rouelle.

Still in her early twenties and humbled by an agrarian upbringing, this first generation Filipina’s skipped past any nepotistic child TV star chapter (looking at you, Ariana Grande and Sabrina Carpenter) and straight into the auspicious arena of Asian Pop. And with backing from waverly’s cutesy-yet-sophisticated style of beats, francene rouelle hyper-effeminate fashion and coquettishly-confident vocals altogether gloss a strategically-girly image. In other words, while Ariana Grande grasps at straws, peddling too many versions of the same tired tune, a new Pop/R&B princess begins to seize the throne. So get ready to bend the knee when rouelle’s debut EP finally a fairytale drops April 19th, and charm your weekend with that record’s opening fable, “love wasn’t enough”.

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