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Soul Gum

We're Drowning in Choices and It's Ruining Our Lives: The Paradox of Choice

34 min • 2 februari 2025

We live in an age of seemingly infinite options. The internet has thousands of pages of search results for that thing you need to buy. Endless entertainment awaits on streaming platforms and social media. Dating apps offer a never-ending scroll of potential partners. So why does it feel impossible to find what we need? Why can’t you pick a movie to watch? Why is it harder than ever to find someone to love? 


This episodes discusses the paradox of choice: the idea that more choices often make us less happy. Is more less when it comes to choices? If so, how can we live happily in an age of infinite options? Let's talk about it.


EPISODE OUTLINE:

00:00 Intro

01:51 What is the paradox of choice?

02:37 Stanford jam study

06:12 Dating apps

07:10 Decision paralysis

08:53 Opportunity costs

09:13 Sylvia Plath's fig tree allegory

12:08 Expectation inflation

15:05 So what do we do about it?

15:57 Break

21:01 Kierkegaard's leap of faith

22:10 The Midnight Library by Matt Haig

24:17 Nietzsche's amor fati

27:49 Satisficing

30:00 The next right thing


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