Doing Well by Doing Good

Tami Simon speaks with Jeff Klein, CEO of Cause Alliance Marketing and author of the new Sounds True book Working for Good: Making a Difference While Making a Living. He currently serves as president of the Conscious Capitalism Alliance and Conscious Capitalism, Inc., cofounded by John Mackey, CEO of Whole Foods Market. Jeff discusses many of the tensions that exist in the workplace between our ideals, our heart ideals, and the gritty realities of business. (53 minutes)