Seth Godin: Taking the Leap . . . and Picking Yourself

Seth Godin is a bestselling author and popular blogger who is known for his writing on marketing, the spread of ideas, and mindful business strategies. With Sounds True, he released the audio program Leap First: Creating Work That Matters. In this episode of Insights at the Edge, Tami Simon and Seth discuss the concept of resistance and how it must be sought out in any effective pursuit of art. They also talk about the contemporary "connection economy" and how there is no guarantee that one can make a living through genuine self-expression—but also how one should do so anyway. Finally, they spoke on the necessity of taking leaps and Seth’s concept of living a life of faith. (62 minutes) Tami's Takeaway: Seth Godin looks at a picture every day that depicts a person triumphantly jumping off of a third story building onto a street below. The caption: "Leap into the Void." Seth leaps every day and inspires others to do the same. He teaches us not to wait to be discovered—for someone to choose us to come forward. Instead, we take the leap and "pick ourselves," engaging in the creative act of being vulnerable, making art, and expressing ourselves. And whether 10 people notice or 10 million, we have the deep satisfaction of living courageously and pouring out our creative souls in ways that matter.