Elise Bauer on Turning a Food Blog Into a Business [2/2]

At the end of part 1 of my Special Sauce interview with Elise Bauer, she had just described starting Simply Recipes in 2004 after coming home to live with her parents in Sacramento to recover from a serious case of chronic fatigue syndrome, and in this week's episode we pick up where we left off. At the outset, Elise says she was making enough money to splurge on movie tickets, but then things started to change. "The more content I added...the more we got picked up in search and the more traffic we got." And back then, as I can personally attest, more traffic meant more revenue.

But then, just as Simply Recipes was starting to take off, Elise suffered a relapse. Was it because she attempted the swim from Alcatraz to San Francisco again? "I didn't go back to Alcatraz but...I actually think it was hot yoga that got me into trouble...I spent the entire summer of 2005 in bed." It would take her another five years to fully recover. "I didn't go on a date for seven years," Elise says.

In addition to talking about her getting Simply Recipes off the ground, Elise and I got into a very lively discussion about the evolution of digital food media, particularly about the impact social media has had on the industry. "It used to be that if you had a blog, a good quality blog, people would then come visit your blog. Now you're expected to have your content show up where those people are, not the other way around," Elise says. "Social media's become a lot more important in terms of having a presence in the marketplace. It used to be it was 80% content, 20% marketing. Now I think it's 20% content, 80% marketing and marketing from social media."

Elise also offers up three important pieces of advice for anyone embarking on a digital food media adventure. But to hear what one of food blogging's true pioneers has to say about that, you're just going to have to listen to this week's episode of Special Sauce.

The full transcript of this week's episode can be found over here at Serious Eats.