What is fan engagement and why should all sports work with it every week?
Today’s guest is Bas Schnater, who got hooked into fan engagement at a conference in Australia and is nowadays one of the best-known experts on fan engagement and CRM in Europe. He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show:
4.40 - He got into fan engagement at a conference in Australia
9.55 - Got a job at AZ, but how?
16.10 - Data and methods you need to know
23.25 - What is fan engagement?
28.21 - Walk the fan journey
31.40 - Listeners questions
46.20 - How to work with fan engagement with minimal resources
55.40 - Data maturity model
1.05.40 - Fan engagement with NFTs?
1.13.40 - Trends
Contact info Bas Schnater
We do this third season together with our collaboration partner Sportidealisten, the job platform only for the sports industry, find your dream job or dream candidate today. Head over to sportidealisten.com to learn more.
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That’s a wrap, see you in the next episode!
Vi säger så!