Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners?
Malena wants to start a monthly sewing newsletter. But her concept flies in the face of all conventional sewing newsletter wisdom.
Johanna is both impressed and a bit sceptical. Will Malena be a newsletter disrupter or stick to a more conventional approach? Listen to find out!
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About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.
https://www.thelaststitch.com
https://www.instagram.com/laststitch
About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.