How Small Businesses Can Grow Using Marketing in 2021 w/CEO Mehak Vohra Ep#117

Mehak Vohra is the founder and CEO of SkillBank, a online program focused on training the next generation of marketers. Cohorts are free upfront, and you only pay once you graduate, if have a job paying $40k or more. She's also a 2017 Thiel Fellowship Finalist, and the youngest ever San Francisco mayoral candidate. On this originally live podcast episode, Mehak joins Anthony to discuss how small businesses and non-profits can leverage marketing, specifically entry-level marketers, to grow in 2021. Here's a breakdown of the conversation: - Why people should care about marketing in 2021 - Different types of marketing strategies and marketing goals - Being aligned on your personas - About SkillBank, the marketing school that's free upfront // Learn more about strategic planning & implementation: ► Subscribe so you never miss a video: www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 ► Get free workbook to guide you along the process: www.smestrategy.net/strategic-plann…mplate-workbook ► Learn how to successfully lead your next strategic planning process: www.smestrategy.net/strategic-plann…ng-steps-course // More strategic planning resources: ► Join our free community: strategy-and-leadership.mn.co/ ► Are you looking for someone to facilitate your strategic planning process? www.smestrategy.net/strategic-plann…ator-consultant ► Want software to track your strategic plan. Get a 90-day free trial of Cascade Strategy: www.smestrategy.net/cascade // Connect with us: Blog ► www.smestrategy.net/blog Strategy & Leadership Podcast ►www.smestrategy.net/podcast Alignment Book ► www.smestrategy.net/alignment-book Contact us ►www.smestrategy.net/contact Subscribe on YouTube ► www.youtube.com/channel/UCOHLNRrp…ub_confirmation=1 // ABOUT SME STRATEGY CONSULTING: SME Strategy is a management consulting firm that specializes in helping organizations develop and implement their strategic plans. We work with teams to facilitate conversations about strategic direction and business strategy so that our clients can focus their energy on what will move them forward faster. Based out of Vancouver, BC, we've worked with organizations all over North American and beyond in various industries including nonprofits, universities & government organizations. For more information on working with a facilitator for your next strategy session: www.smestrategy.net/strategic-plann…ator-consultant