From dad sneaker to IT girl shoe

Today, we’re tracing New Balance. How did the OG ‘dad sneaker’ become an IT girl must-have? We unpack the marketing behind it all. And if you’re struggling to piece together a first-date outfit, girl, same! We’re here to help. 

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Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau.

Thank you so much to Swisse if you’re ready to take that first step towards a hydrated glow, swing by your nearest Chemist Warehouse and grab yourself Swisse Beauty’s Hyaluronic Acid supplement. 

Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Joanna Fleming (joannafleming) and Anika Joshi Smith (@anikajoshismith).

Here’s a list of our Swap recommendations:

White Jumbo Tumbler (it’s actually $15, *sorry* from Anika) 

Troubled Waters by Julia Robson and Casefile

Brownyn by Hedley Thomas and The Australian 

The Missing Campers Trial by 9podcasts 

Uniqlo Men’s Airism Crew Neck T-Shirt

Style-ish's producers are Lucy Hunt and Ruby Hall. 

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We’ll see you back here next Wednesday.