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Style-ish

Gen-Z's 'It' bag and the case for killing your mascot

44 min • 18 februari 2025

Today we’re exploring how Coach captured the attention (and spending money) of Gen Z, whether a beauty brand can succeed without social media, Duolingo killing off its much-loved (and hated) mascot, and Jacquemus making a move into the beauty industry.


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Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying, and trying. We’re on Instagram @style_ishau and TikTok @style_ishau.


Big thanks to Lancome for making this episode of Style-ish possible! Lancome’s Genifique Ultimate Serum is the advanced serum you know and love, now with a revolutionary new ingredient to visibly repair ageing signs. You can shop Lancome’s Genifique Ultimate Serum at lancome.com.au.


Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe), Rhiannon Joyce (@rhiannonjoyce) and Joanna Fleming (@joannafleming).


And here’s a link to the reccos we made throughout:


Coach’s New York Fashion Week show

Business of Fashion’s podcast episode on Jacquemus

Duolingo social media strategy article


Style-ish's producers are Lucy Hunt and Cait Emma Burke, and our audio engineer is Liam Clayton.

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We’ll see you back here next Wednesday.


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