Building a Community that Demands an App — Mark Kennedy & Jeff Bailey, None to Run

On the podcast we talk with Mark and Jeff about community led growth, how they improved trial starts by 25%, and why running ads for a blog post might actually perform better than sending people directly to the App Store.

Mark is an RRCA Certified Distance Running Coach and created None to Run as a blog and personal outlet to stay in touch with his passion for exercise science and healthy living. Jeff has been developing iOS apps since 2009 and teamed up with Mark to build an app as the None to Run community started to take off and requests for an app could no longer be ignored.

In this episode, you’ll learn:

• How to build momentum for your app
• Don’t launch your app until you’ve done this
• Tips for growing your audience
• How None to Run reached an 80% conversion rate

Links & Resources

• Mighty Networks
• Sub Club podcast episode 35: From Indie Side Project to $1M in ARR — Curtis Herbert, Slopes
• Ariel from Appfigures
• Lisa Jhung

Jeff & Mark’s Links

• None to Run’s website
• Follow None to Run on Twitter
• Get the None to Run app
• Join None to Run’s community
• Check out Jeff's fitness app, Intervals
• Follow Jeff on Twitter
• Follow Mark on Twitter
• Contact Mark

Follow us on Twitter:

• David Barnard
• Jacob Eiting
• RevenueCat
• Sub Club