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Operating a Portfolio of 40 Apps — Michael Ritter, Maple Media

48 min • 16 mars 2022

On the podcast we talk with Michael about operating a portfolio of almost 40 apps, the importance of delivering value to customers, and why you should never use teal on your paywall.

Joining me today is Michael Ritter, CEO and Founder at Maple Media. Michael and his growing team acquire and operate category-leading consumer apps. Popular Maple Media apps include: Pic Stitch, Weather Hi-Def Radar, Dialog, We Heart It, Player FM, WeekCal, and many more.

In this episode, you’ll learn:

  • Why customer support is crucial for subscription apps
  • How to price your subscription based on the value it provides
  • Tips for integrating ads into your subscription revenue model
  • How to 10X your money on an app acquisition


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