A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.
In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.
He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.
Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/
Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing
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