Contextual Data in Email + SMS | Jimmy Kim Shares His Insights

Email and SMS are your primary means of communicating with customers. Do you know what they're trying to tell you? In this week's dose, Matt sits down with the founder of Sendlane, Jimmy Kim, to talk all things email and sms communication. If you've been looking for strategies for better marketing and upsells, this is one you can't miss!

00:00 - Jimmy Kim, marketing message pro and founder of Sendlane
01:51 - How Jimmy started out in affiliate marketing
04:50 - The big question: hate your ESP or build your own? (Jimmy built his own.)
06:20 - The leap taking Sendlane into the big time
07:48 - Email, SMS, push notifications, Whats App... Sendlane's goal for Lifecycle Attribution 10:10 - How you can use customer sentiment to drive more revenue
11:25 - Avoid this big marketing mistake when sending emails and SMS messages
13:39 - Stop excluding subscribers from marketing campaigns
15:42 - Communicate more, because great products keep people happy
19:30 - Stop chasing open rates and pay more attention to actions
20:55 - Run this quick experiment to learn more about what customers want from you
24:30 - An example from Obvi - focus on what people really want
24:59 - With one link from SMS, how are you making the most of it?
26:30 - Stay focused on what customers value to drive up retention

Learn more about Sendlane here: https://sendlane.com
Connect with Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/

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