Engagement Over Discounts | An Interview with Sarah Williams

Welcome to another episode of Subscription Prescription!

In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯

Key Topics Covered:

• The power of email marketing in reducing churn and boosting average order value.
• How to create an engaging subscriber experience that drives retention.
• Building an audience and validating your subscription box idea.
• Strategies for balancing customer acquisition with retention for long-term success.
• Real-life examples of niche subscription boxes that thrive through community engagement.

Sarah also shares her personal journey from running a successful brick-and-mortar store to launching her own subscription box and helping thousands of entrepreneurs do the same.If you're serious about growing your subscription business, this is a must-watch! Plus, stay tuned until the end for a special case study on how leveraging email can drastically improve your subscription metrics.

🔗 Links Mentioned:

• Check out the Gains in Bulk case study with Zaymo: https://zaymo.com/blog/gains-in-bulk-uses-zaymo-to-lift-upsells-and-decrease-cancellations
• Learn more about Sarah Williams and Launch Your Box: launchyourboxwithsarah.com and her podcast: https://www.launchyourboxwithsarah.com/blog/welcome-to-the-launch-your-box-podcast

Don’t forget to subscribe for more weekly doses of Subscription Prescription, where we help you scale your subscription business to new heights! If you have any questions, you can reach us here: https://thesubscriptiondoc.com