From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions

In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley. 

Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.

Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.

Learn more about how Bottomless can transform your subscription program: https://bottomless.com/

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