Future State of Subscriptions | A Comprehensive Look at Subscription Strategies

38 min • 5 december 2023

Join Matt for this dose of Subscription Prescription as he dives into the current state of subscriptions, as well as what he forsees happening in the future to the online subscription industry. He divulges what's working, what isn't, and shares some insights to some very interesting new tech and processes that are emerging in the e-comm space. He also touches on experience and how it plays a roll in the subscription success. Matt wants to show you not just some of the basic fundamentals of what’s working, but also some of the opportunities you should be taking advantage of right now to improve your overall shop experience. Remember, our goal is to gain more profit and revenue for your business and to keep your customers coming back for more!

Recurring revenue 2:40
Innovation 4:20
Opt in or opt out 7:35
Gamification 9:30
Build-a-box or build-a-bundle experience 10:20
Memberships 12:20
Subscription portals 14:55
Some examples 18:45
Interactive emails 19:40
Retention 21:00
Passive churn 26:00
About Matt’s brand 34:00

“Memberships makes it possible for say, $35 a year, or $65, or $100 a year. You’re charging somebody and giving them a ton of value in return, but that really only works with the people that are already really interested in what you’re selling and interested in your brand. Maybe they’re new, maybe they’ve been around a long time, but they’re very interested.” 13:15

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