How to Optimize Product Page Design | Selling Subscriptions from the Start

On this episode of Subscription Prescription, Matt shares tips for optimizing product page design so that you can excell at selling subscriptions. He answers the commonly asked question: what's the difference between a web page that’s designed for a one time sale and a page that’s designed for subscriptions? Ultimately, you’re better off optimizing for subscriptions right off the bat if that's a core part of your business, your product, and the customer experience you’re going for. Matt also shares effective techniques for showing your product's price vs showing a discount in a way that is compelling for your customers. If you're worried about churn for subscriptions and need tips for optimizing your page, this episode is for you!

Difference between subscription page and one time sale page 1:45
Subscription examples 4:10
Great photographs and text 5:45 Sales copy 7:30
Social proof and your offer 9:05 Too high of a discount 10:05
Price vs discounts 13:25
Testing 16:25

“Another element of great product page design is social proof. A lot of brands use reviews, you might be using a review app on your product page to be able to show what customers think about the product. You might even use real life pictures of people using the product, talking about the product so that you’re speaking to your target audience using your own customers to make that happen.” 9:05

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