Non-Traditional Product in a Crowded Market: How Drink Wholesome Is Scaling

Most brands follow the same playbook—but Drink Wholesome isn’t most brands.

In this episode of Subscription Prescription, I’m joined by Jack and Tessa Schrupp, the sibling founders behind Drink Wholesome, to talk about what it takes to grow a subscription brand when your product doesn’t fit the traditional mold. From unconventional marketing tactics to prioritizing product simplicity and customer trust, they’ve taken a different path—and it’s working.

We talk about:

•  How they position a clean-label product in a supplement-heavy space
• What growth levers they’re pulling in 2025
• Why knowing your customer matters more than ever

If you're trying to grow something a little different—and wondering if you need to play by the "rules"—this is the episode for you.

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