Retention & Lifecycle Marketing Mastery: Insights from Al Salomon

In this episode, I sit down with retention expert Al Salomon to explore the critical strategies that help DTC brands improve retention and maximize lifecycle marketing. With experience at DIME, Wuffes, and other leading brands, Al shares valuable insights into the key differences between retention and acquisition strategies, as well as the often-overlooked opportunities for subscription brands.

We’ll also discuss practical tactics to unlock retention success and why too many businesses are leaving money on the table by focusing solely on acquisition.

Looking to streamline your content creation process for BFCM? Penmo helps you scale your content with ease, whether it’s blog articles, landing pages, or email copy. Use the code MATT20 at checkout for 20% off your first month at Penmo.

Check it out at https://penmo.co or in the app store: https://apps.shopify.com/blog-writer-penmo

Follow Al on LinkedIn to get more of her content: https://www.linkedin.com/in/alejandra-salomon-532b51165/

Subscribe to my newsletter for more in-depth interviews and actionable strategies to grow your subscription business: https://newsletter.thesubscriptiondoc.com/