The Power of Irresistible Offers | Innovative Offers in E-Commerce

22 min • 26 september 2023

On this episode of Subscription Prescription, Matt revisits a commonly talked about theme in the subscription sphere: focusing on offers. The reason he focuses on this is because an irresistible offer is the most important thing you can do to gain new subscribers and keep your existing subscribers loyal over time. Follow along as Matt dives into a bunch of different tried and true offers that work for certain brands that are worth testing in your own storefront. He talks about bundling offers and BOGO offers which are popular for attracting customers, and much more. The idea behind this episode is to give you a one-way brainstorming session on things you should test on your own store, including some options that might be a little out there, but are actually pretty powerful. Tune in to learn more!

The acquisition side of things 1:55
Free shipping 3:10
Interesting offers I’ve seen brands testing 5:05
Focus on a great unboxing experience 9:35
Use free samples and gifts 10:25
Loyalty points 15:30
Understanding why customers are coming to you in the first place 18:30

“The answer for Gentleman’s Box was not to slash prices and to just put less products in the box. They actually decided to try something different. They went to a quarterly box and they ended up charging more for a quarterly box than you would for a month, right? The idea here is that they wanted to test still giving a decent amount of products, but less frequently and at a higher price point that they could actually acquire a higher quality or better customer that would appreciate what they were doing, and they were successful in that.” 17:08

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