Unveiling Matt's Subscription Audit Blueprint | Hacking Ecommerce Strategy

Join Matt for a peek inside his brain where he unpacks his tried and true approach for auditing subscription programs. One of the most common frustrations e-commerce owners express is they've been running their subscription programs for a while and they’re just not sure where they should take their business next. A lot of these conversations surrounding their programs end up falling into one of 3 buckets: they’re excellent at acquiring subscribers, but bad at keeping them, they’re not great at acquiring customers, but they’re great at keeping them, or things are just kind of stagnant. To overcome these obstacles, Matt offers a unique approach he uses in auditing and understanding exactly what they can do to take their subscription programs to the next level. Matt divulges the three pieces of a stellar subscription business and shares his tips to reduce churn and increase subscriber retention. Tune in to learn more - you don't want to miss it!

The fundamentals of a really strong subscription program 2:10
Implementing a post-purchase survey tool 6:25
Understanding the difference between an acquisition problem and a retention problem 7:30
You have an acquisition problem 13:20
Improving your offer 15:05

“I love copy that speaks to the benefits of consistent usage. If it’s a sleep gummy, yes, you’re gonna get a better night’s sleep, but think about how the month of August will be with an entire better month of sleep. Think about how your life will be with a better month of sleep every single night. Think about what consistent usage will bring because then it will get people to think about why they should subscribe.” 19:47

For more on how to keep customers around longer, please visit https://upzelo.com


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