SunCast

Join us for an in-depth discussion with three different perspectives on the future of energy. We'll explore the potential impacts of Trump's policies on renewable energy, fossil fuels, and the environment. With the Inflation Reduction Act (IRA) driving historic clean energy investments, we're at a critical juncture as Trump begins his second term. Tune in as we navigate the complex landscape of the energy industry's future.

The solar industry has proven its resilience time and again. During Trump’s first term, solar capacity in the U.S. surged by 128%, exceeding 100 GW despite a federal focus on fossil fuels, according to SEIA. That same spirit of adaptation is palpable today, as the clean energy sector braces for a second term marked by deregulation, energy “trade-offs,” and a growing corporate appetite for renewables. 

David Roberts, respected journalist and progenitor of Volts.wtf, explores the unpredictability of the Trump’s energy policies and how coalitions have become a vital counterbalance to federal uncertainty. 

Travis Kavulla, Vice President of Regulatory Affairs at NRG Energy, provides a detailed look at regulatory developments, including the potential impact of Chris Wright’s leadership at DOE and how  the Federal Energy Regulatory Commission's (FERC) evolving role could shape market dynamics.

Aaron Nichols, Marketing and Advocacy Specialist at Exact Solar, scoured dozens of articles on the subject and reflects on how Trump’s initial term unexpectedly mobilized the solar industry, sparking collaboration that continues to fuel growth. 

Despite the challenges, there are significant opportunities. Corporate renewable investments, driven by the AI boom and energy-hungry data centers, are reshaping market demand. Industry coalitions are demonstrating the power of collective advocacy in influencing policy and preserving growth. Federal agencies like FERC and DOE are at the forefront of decisions that could redefine the balance between fossil fuels and clean energy. The solar sector is once again proving its resilience, channeling innovation and determination to meet the moment.

With Inauguration Day just around the corner, the direction of U.S. energy policy hangs in the balance. Will deregulation spur clean energy growth, or will shifting priorities pose new challenges? Tune in to find out more.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Increasingly, it seems that corporate philanthropy (and even personal giving) are reactive rather than proactive.  Today’s episode challenges that notion with an insightful look into the relationship REC Solar’s Cary Hayes has formed with Alex Honnold and his Honnold Foundation, which REC has supported for years with both cash and in-kind donations.  Why does Cary believe this is a meaningful part of their annual marketing budget? Hear Cary, Alex & Nico discuss why this is an overlooked marketing line item for most companies, and consider for yourself if supporting non-profits should be more prevalent in yours or anyone’s annual budget.

Alex Honnold is best known for his daring free solo climbs, but his true passion lies in bringing clean energy to the world's most underserved communities. In a compelling conversation with Cary Hayes, President-America's at REC, Honnold shares the origin and evolution of the Honnold Foundation, a nonprofit dedicated to expanding access to solar power. By focusing on grassroots, "shovel-ready" projects, the foundation empowers local organizations to lead transformative initiatives, from cooperative microgrids in Puerto Rico to solar installations in remote African villages. Honnold’s journey—from dirtbag climber living in a van to International superstar spearheading a $50 million project pipeline—underscores the importance of starting small and prioritizing tangible impact over perfection.

Following the Hayes/Honnold conversation, host Nico Johnson expands on this vision in a 1:1 with Cary reflecting on the solar industry’s unique opportunity to amplify its influence through philanthropy. Cary shares insights from REC Solar’s collaboration with the Honnold Foundation and explores how partnerships like these align corporate innovation with community resilience. Nico challenges the solar sector to move beyond profit-driven mindsets, arguing for a mission-first approach that redirects resources toward high-impact projects. Together, they discuss the power of storytelling, collaboration, and leadership to inspire a more sustainable and equitable future.

It’s time to put our shoulders to the plow, align our resources with our mission, and drive meaningful, community-focused change. We all have a role to play in creating a more sustainable and equitable future.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Alex Honnold, the world-famous rock climber and philanthropist, has pushed the physical boundaries of human potential with his climbing pursuits, but in his travels to some of the world’s most remote and beautiful locations he’s come face-to-face with one of the world’s most urgent challenges: energy access.

Alex has never been one to stand by and let others do the hard work. Before his rise to fame with his harrowing, albeit Oscar-winning performance on Yosemite’s most famous of all big walls, El Capitan, Honnold has had a soft spot for those without energy access. He points out that at its most fundamental level energy brings opportunity.  That’s why he created his eponymous foundation to help expand solar energy access and empower underserved communities while promoting conservation in some of the most remote and vulnerable regions on the planet. And he’s been donating a third of his income to every year to help underserved communities acquire solar energy since long before achieving international recognition for his climbing feats.

If you’ve been paying attention over the last few years, though, Honnold’s “objectives” (climber speak for projects) have blended the thrill of climbing with the responsibility of creating a lasting impact by helping preserve the environment in more ways than just environmental protection. 

Thanks to Cary Hayes & the REC Solar team, who have been an ongoing corporate partner for Honnold Foundation, Nico recently had a chance to spend the day with Honnold at his home gym outside Las Vegas, NV.  (yes, you read that right - we actually got to go to his HOME climbing gym, in his garage, and climb with him! More on that in a forthcoming LI Post…) 

In this wide-ranging conversation, Alex offers a rare perspective on how personal ambition can align with global progress, and why he believes solar power is a great social justice tool. From free soloing ascents of big walls to addressing energy inequity, Honnold is truly reaching new heights. 

Tune in to discover:

• How he balances family life, climbing, and building the Honnold Foundation
• How Big Horn sheep helped shape his outlook on life
• Why solar energy provides more leverage to address social inequality
• How lessons from climbing translate to building lasting impact and entrepreneurship
• And much, much more (really, we learned a lot from this #SolarWarrior!)

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

No matter how you think about marketing your product or service in clean energy in 2025, your marketing plan is incomplete until you have nailed down your events schedule! 

Attending the right event(s) sets the stage for networking, collaboration,  innovation, and ultimately business growth. That’s why nailing your events strategy (and budget) is critical. Most of you have already gotten your head around the MAIN events (RE+, ACP, Intersolar), but are you clear on what else is happening that you should have considered? 

In this episode, Nico Johnson unveils the top [mostly clean] energy events every company should have on their radar this year. If you’re a marketer managing budget, this is especially for you as we’ve included our team’s comprehensive guide to ALL THE EVENTS we are tracking in N. America (and more than a handful around the world too!)

Nico also shares actionable tips to maximize your presence at these events, from leveraging live podcast stages to showcasing your team’s brilliance and innovation with in-booth video interviews. Plus, hear about exciting plans as SunCast celebrates 10 years of leading conversations in the clean energy space.

Curious about which events made the cut? Tune in to find out and learn how to make 2025 your most impactful year yet. 

Don’t forget to grab a free, comprehensive “cheat sheet” of all the clean energy events we’re tracking at mysuncast.com/2025events

Mentioned in this episode:

CPS July 2024 V2

Despite decades of progress, the commercial solar market remains bogged down by slow development cycles and complex approvals, leaving millions of buildings and temporary power needs underserved. This challenge extends even to large-scale events like the Super Bowl & Burning Man, where fossil fuel generators dominate, contributing to significant carbon emissions. With the right innovation, this “messy middle” could unlock a massive opportunity for faster, more sustainable energy deployment.

Dr. Ryan Wartena, founder and CEO of Southern Beams Builds has developed Dragon Wings.  This novel modular solar generator unfolds from a shipping container to reveal 60 solar panels, roughly 30kW of power. Drawing on his background in electrochemical engineering and experience founding Geli, an energy storage operating system acquired by Qcells, Ryan has created a solution designed for applications as diverse as temporary power, EV charging, and commercial solar.  Dragon Wings have been deployed to support large public events from last year’s Super Bowl to Burning Man camps, and Dragon Wings shows the potential of scalable, factory-built modular solar.

In this episode, you’ll discover:

• How Ryan is leveraging new composite solar panels, EV batteries, and factory-built design to scale this novel tech.
• The role of Dragon Wings in replacing fossil fuel generators at public events like Burning Man
• Wartena's entrepreneurial journey, including lessons learned from the successful exit
•  of Geli and advice for other founders

Explore how Dragon Wings is advancing renewable energy deployment in the commercial sector and helping phase out traditional gas generators. Listen now!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

This special episode compiles insights from some of the most influential voices in the solar and clean energy sector. Introducing a fun new “5 in 5” segment to SunCast, Nico asks industry leaders to answer five key questions (in 5 minutes) reflecting on the year that has gone and the future ahead.

Each offers fresh perspectives on the industry’s most pressing challenges and bold predictions for 2025.

Hear from:

• Abby Hopper, President and CEO, Solar Energy Industries Association (SEIA)
• Jon Bonanno, Managing Partner, Factor
• Ryan Wartena, CEO and Founder, Southern Beams Builds
• Julia Pyper, Vice President of Public Affairs, GoodLeap
• Bryan Wagner, President & GM, Chint Power Systems Americas
• Amy Heart, Senior Vice President of Policy, Sunrun
• Jigar Shah, Director, Loan Programs Office, U.S. Department of Energy

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

A little gratitude for the holiday season. 🙏

Can solar projects do more than generate clean energy?

How about enhance the health and diversity of local ecosystems? 

Sometimes viewed critically for their land use, solar farms can actually offer a unique opportunity to restore habitats and integrate agricultural practices. Lightsource bp, one of the world’s largest utility-scale solar developers, is a pioneer in what they refer to as “responsible solar”; with over 2 GW of projects contracted with farming families, Lightsource is helping to sustain rural livelihoods, revitalize ecosystems, and drive the energy transition through utility-scale solar.

Alyssa Edwards is Senior VP of environmental & External Affairs and Virginia Brown is Director of Ecosystem Services at Lightsource bp. Together, they discuss how Lightsource bp is balancing the scaling of their solar farm operations with the responsibilities of being stewards of vast land areas through their Responsible Solar movement. Nico Johnson and Kerim Baran, of Solar Academy, speak with them to better understand what this holistic view of solar development entails and why Lightsource finds investment in this arena valuable to their development process and goals. 

Expect to learn:

• How solar projects can enhance biodiversity and habitat through intentional land management over time.
• How the specific strategies Lightsource is deploying on projects today are both cost saving and good for all stakeholders.
• What is included in Lightsource bp's agrivoltaics approach like integrating sheep grazing, pollinator habitats, and other agricultural practices

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The commercial and industrial (C&I) solar market, often called the "messy middle," has lagged behind the rapid growth of residential and utility-scale projects. Yet, with vast rooftop spaces on commercial buildings offering significant untapped potential, the opportunity to reduce our carbon footprint and optimize energy costs is more compelling than ever. But the economics of C&I solar are finally, at long last, shifting for the better.  With transferable tax credits from the Inflation Reduction Act and rising electricity costs,it’s never been a better time for commercial rooftop solar in America. Versiris Energy, a wholly owned subsidiary of New Energy Equity, is focused specifically on capturing market opportunity as the C&I sector takes flight.

Nick Kerwin, Senior Vice President, and Rocky Shoemaker, VP of Engineering & Construction, bring 30 years of combined solar expertise to Versiris Energy. Rocky, an electrical engineer and one of New Energy Equity’s first employees, has extensive experience managing complex C&I projects. Nick, who joined in 2021, specializes in solar finance, acquisitions, and distributed generation. Together, they lead Versiris Energy with startup agility and the backing of an established parent company, addressing the unique challenges of the C&I solar market.

Expect to learn:

• The strategic decision-making process behind spinning out Versiris from New Energy Equity
• Why rising electricity rates are opening new C&I markets in regions like Alabama and Indiana
• How transferable tax credits from the IRA unlock opportunities for commercial property owners.
• How advancements like the UL 3741 standard are reducing costs and simplifying C&I solar installations.

Hit play to explore how a business idea inside one of the industry’s most successful developers becomes a successful standalone venture, as Rocky and Nick share their intrapreneurial journey of launching Versiris Energy.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

When Hurricane Helene devastated Asheville and western North Carolina, it left communities with widespread power outages, overwhelmed hospitals, and destroyed critical infrastructure. Months later, many are still navigating the long road to recovery after one of the most severe natural disasters to hit the region. For Nico Johnson, who calls North Carolina home, the storm was an urgent reminder of the escalating intensity and unpredictability of extreme weather.

In the immediate aftermath, organizations like the North Carolina Sustainable Energy Association (NCSEA) and Footprint Project took decisive action—mobilizing solar microgrids, portable solar generators, and atmospheric water generators to provide relief to those hardest hit. 

Matt Abele, Executive Director of NCSEA, and Will Heegaard, Operations Director of Footprint Project, detail their coordinated response. Matt shares how NCSEA rallied local support and resources, while Will recounts deploying renewable technologies ahead of the storm’s landfall to ensure they were ready when disaster struck. Proactive measures—such as staging solar equipment and partnering with local solar companies can save lives, reduce dependence on fossil fuels, and pave the way for more sustainable recovery efforts.

Hear how clean energy transformed disaster relief in North Carolina and learn how you can support efforts to build resilient communities prepared for future crises.

Our continued thoughts and prayers to those still recovering from this storm.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The Inflation Reduction Act (IRA) has unlocked unprecedented federal funding for solar energy, promising billions of dollars to transform the industry. But where is this money going, and how can residential solar installers capitalize on the opportunity? Industry experts reveal the strategies and programs that are poised to help drive solar adoption in rural and low-income communities across the country.

Scott Nguyen, Co-founder and CEO of Bodhi, Sean Garren, Chief Program Officer at Vote Solar, and Corey Ramsden, VP of Go Solar Programs at Solar United Neighbors, share their insights on the nuances of these programs, the challenges facing low-income communities, and the innovative financing models that are emerging to make solar more accessible than ever before.

Expect to learn:

• The expanded benefits of the Rural Energy for America Program (REAP) grant and how it can reduce project costs by up to 50%.
• How the $7 billion Solar for All program is being rolled out across the country.
• Strategies for installers and developers to navigate the complexities of grant applications.
• Why compliance with federal guidelines, such as Davis-Bacon and Build America Buy America Act, can be a competitive advantage.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

While global climate movements highlight the urgency of the crisis, many are left wondering how to take meaningful, personal action. 

Climatize is changing that. 

With as little as $10, you can get started today investing in clean energy and get up to a 10% return on an investment that benefits more than your retirement account! (and we’ve got a special code to get you even more benefit - see below)

Renewable energy projects often face significant funding barriers—particularly at the community level, where traditional financial systems fall short. And as an individual, you’re usually required to be an accredited investor to even be considered as an investor in the funds that do help get these assets built.  

As an SEC-registered impact investing platform, Climatize allows anyone over 18 to invest directly into renewable energy projects. And with millions of dollars already invested with dozens of solar developers on the platform, Climatize is bridging the gap in clean energy financing in a unique and valuable way.

Will Wiseman, co-founder and CEO of Climatize, made the Forbes 30 Under 30 list for social impact and is regularly cited in mainstream journals for his advocacy and innovation in the sector. With over a decade of experience in solar installation, project management, and financial structuring, Will has also directly contributed to building more than a dozen solar farms. His technical and financial expertise fuels the Climatize mission to make clean energy investments accessible, fill critical funding gaps, and turn everyday individuals into active participants in the energy transition. 

Beyond the accolades, I was genuinely impressed with how this young entrepreneur and his co-founder are building their business, quickly, and globally. You’ll be rewarded by sticking through to the end to hear some of his recommendations for building culture that is growth-focused while staying fun and rewarding. It’s inspiring to see how the next generation of clean energy leaders are stepping up to solve real-world problems with a tech and media-savvy approach.

Expect to learn:

• How Climatize is democratizing retail renewable energy investing
• Greta Thunberg’s surprising role in validating Climatize’s early development
• How Climatize bridges the "missing middle" for C&I and community solar funding
• The innovative strategies Climatize uses to build trust and engage first-time investors
• How crowdfunding regulations and FinTech advancements drive Climatize’s success

Listen now to learn how you can turn small investments into meaningful climate action. Use code NICO25 for $25 toward your first Climatize investment!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Each year, we give you an opportunity to join us in supporting a non-profit on Giving Tuesday. 

This Giving Tuesday, we are shining a light on not one but three nonprofits using solar to address critical challenges, from disaster recovery to education and global energy access. 

These organizations are making an extraordinary difference by leveraging renewable energy to drive change where it’s needed most.  If you attended Solar Fight Night this year at RE+, you’ve already helped contribute toward these orgs, but you may not even realize it! 

Today, we will introduce you to all three organizataions, give you more detail on their respective missions, and invite you to BOOST the giving by helping us top-off the donation they'll receive from Solar Fight Night! 

We can make a difference. 

Here are 3 outstanding nonprofits that we believe deserve your time AND your treasure.

You’ll hear from:

Solar Fight Night curator, Daniel Dus, has been the driving force behind what we often call “the Met Gala of the solar industry”.  Daniel joins the conversation to help set the stage for what we do and why we chose these 3 specific entities. This unique gathering unites solar industry leaders in an evening of entertainment, but it’s much more than a huge party - the profits raised go directly to these nonprofits. In fact, we’ve generated over $2 million USD to support projects ranging from disaster recovery to education and tribal community empowerment.

Let’s Share the Sun, led by Co-founder and President Bill Jordan, focuses on bringing solar power to underserved communities in under-developed nations like Haiti, Honduras, and Puerto Rico. By providing systems that deliver stability during disasters, such as powering critical medical equipment during hurricanes, the organization is transforming lives and scaling its efforts to reach 200 homes next year.  

Contribute directly to Let’s Share the Sun today: https://bit.ly/sharethesun-cast

Climate Action Pathways for Schools (CAPS), led by Executive Director Kirk Ann Taylor and Board Member Laurie Smith, partners with California schools to reduce emissions, lower energy costs, and inspire students to pursue careers in clean energy. Their collaboration with Porterville Unified School District has already secured over $20 million for sustainable projects like HVAC upgrades and solar installations.

Contribute directly to CAPS today: https://bit.ly/Donate-CAPS-cast

And last, but certainly not least,

The Honnold Foundation, led by Executive Director Emily Teitswort and created by [famed rock climber] Alex Honnold, enhances energy resilience globally by bringing solar solutions to vulnerable communities. These projects reduce energy costs and provide reliable power for families and local businesses in off-grid areas.  

Contribute directly to The Honnold Foundation today: https://bit.ly/Donate-Honnold-cast

This Giving Tuesday, celebrate how solar energy is changing lives. 

Contribute to these powerful initiatives and help bring clean energy and hope to communities in need.

Will you join us?

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Expanding the clean energy workforce means focusing on more than just filling jobs; it calls for a commitment to equity, diversity, and creating tangible opportunities that drive lasting community benefits.With federal initiatives like Justice 40 driving investments into underserved communities, the challenge lies in creating pathways for high-quality, local jobs that support the clean energy transition. For industry professionals, understanding how to align workforce development with community impact is a pressing priority.

Jen Szaro, CEO of the Association of Energy Services Professionals (AESP), and Paul Douglas, President of JPI Group, share strategies to meet these demands. Jen leverages her extensive expertise in energy program leadership, while Paul highlights JPI Group’s innovative work in workforce development and supply diversity. Together, they explore how data-driven approaches and inclusive practices can ensure that the benefits of clean energy growth reach everyone.

Expect to Learn:

• The importance of tracking real outcomes to measure program success.
• How mentorship fosters retention and knowledge-sharing within the clean energy sector.
• Strategies for building diversity and equity in workforce programs.
• How to ensure Justice 40 funding creates measurable community benefits.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!  And if you’d like to learn more about Jen and AESP, you should listen to her full SunCast episode which published in October!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Apprenticeships are the bridge between the clean energy industry's rapid growth and its critical need for a skilled, reliable workforce. With the Inflation Reduction Act setting ambitious compliance standards, innovative solutions like those pioneered by Adaptive Construction Solutions (ACS) are essential for driving project success and empowering the workforce. These programs are designed for more than just filling positions; they build meaningful, long-term careers for veterans, underserved communities, and the next generation of clean energy leaders.

ACS has served many of the largest EPCs in the solar and battery storage industry through their innovative apprenticeship programs to aid in driving compliance and cultivating a more comprehensive focus on workforce development.

Hear from the ACS team and three of their largest customers:

• Nicholas Morgan, President at Adaptive Construction Solutions
• John Leapheart, Project Director at Adaptive Construction Solutions
• Eric Butticaz, Director of Apprenticeships at SOLV Energy
• Eric Grant, Director of Learning and Development at Blue Ridge Power
• Michael Mulheron, Director- Strategic Sales & Operations at Aerotek

Expect to learn:

• Why ACS invested $10 million in their Apprenticeship Innovation Center, a hub for collaboration, training, and global knowledge-sharing
• Strategies for successful apprenticeship implementation, including recruitment, training, and evaluation
• How apprenticeships create clear career pathways through structured on-the-job training and classroom instruction.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

In the home services industry, many contractors deliver high-quality work but struggle to leverage satisfied customers for growth. Yet, we know that more than 50% of leads come from referrals. The challenge lies in post-sale engagement, as gathering referrals and building a strong reputation often falls to busy sales reps or technicians who quickly move on to the next job. Without a systematic approach to harnessing word-of-mouth marketing, businesses miss the opportunity to turn happy customers into brand ambassadors, relying instead on costly acquisition channels like paid advertising.

Landon Taylor, Founder & CEO of Snoball, addresses this gap with a platform that automates referral management, review generation, and reputation building. Snoball empowers businesses to take control of their word-of-mouth marketing and unlock the true potential of their customer base.

Expect to learn:

• Why most companies struggle to generate steady referrals
• How automation keeps brands top-of-mind for customers
• The key difference between reputation management and reputation marketing
• How Snoball fills the gap left by service reps
• Steps to build a sustainable, word-of-mouth growth strategy

Don't miss this insightful conversation with Landon Taylor, as he shares his expertise and proven strategies for transforming the way businesses approach customer acquisition and retention.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Can someone without a traditional background still make an impact in clean energy? 

Aaron Nichols, the Marketing & Advocacy Specialist at Exact Solar, answers that question with a resounding ‘yes’. His journey into the solar industry was anything but traditional (we don’t want to spoil it, but it began with circus performers in Ecuador). 

Aaron has written and consulted for some of the biggest names in the solar industry (including Nico himself) and been featured in Business Insider. He divides his time at Exact Solar between pushing for more equitable solar policies and creating the most comprehensive free solar educational resource for homeowners on the internet. 

Expect to learn:

⚡ The ‘secret key’ that opened the the door to a clean energy career 

⚡Why the solar industry is missing out on top talent (and how we fix it) 

⚡ How Aaron went from door-to-door sales to advocating for a more ethical solar industry 

⚡ What the solar industry can do to regain the public’s trust 

⚡ Why ‘save the planet' marketing doesn’t work for everyone

If you didn’t follow the traditional path and still want to start a clean energy career (even if you have no experience) this is the episode for you.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

With exponential growth year over year, there has never been a more pivotal moment than this for battery energy storage in the renewables market. This momentum is driven by cost declines, supportive policy, and the ability for energy storage to stabilize and optimize renewable energy across the grid. Finally, with batteries, we can eliminate the one thing holding renewables back - intermittency! 

In this discussion, three industry leaders share their expertise around how storage is reshaping energy resilience, accessibility, and grid reliability.  Moderated by Jacob Weinberg, Senior Communications Manager at SEIA, this conversation features:

• Anne Hoskins, Senior VP of Policy at Generac Power Systems
• Kavita Ravi, Senior VP of Operations at BlueWave Solar
• Joan White, Director of Storage and Interconnection Policy at SEIA

Expect to learn:

• How storage is delivering reliable, resilient energy to underserved communities
• The importance of training in the latest safety codes, including NFPA 855
• How virtual power plants (VPPs) can aggregate resources to strengthen the grid
• The latest on interconnection, value-stacking, and overcoming regulatory barriers
• Which states are leading in storage innovation and what’s next for deployment

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Resource Labs Network founding member, Lisa Ann Pinkerton of Earthlings 2.0 podcast, hosts a discussion with the DOE’s Becca Jones-Albertus, Director of the DOE Solar Energy Technologies Office during the annual RE+ tradeshow to introduce the latest round of winners to our audience!  Thank you, Lisa Ann, for leading this discussion on our live stage!

Every year at RE+ (since 2019!) we have been honored to receive the newly-crowned winners of the Solar Prize, so Lisa Ann and Becca helped commemorate the 7th year of this competition from the Department of Energy which accelerates solar innovation, offering startups critical resources to bring their ideas to market.

And the winners are…

Fram Energy, a winner focused on expanding solar access to rental properties, presented a software solution that addresses the "split incentive" issue between landlords and tenants. Their platform allows landlords or third-party developers to install solar panels on rental buildings and sell the generated power to tenants, tapping into a vast, underserved market in clean energy.

Gritt Robotics, the other Grand Prize winner, aims to streamline solar construction with robotics. Their approach automates labor-intensive tasks, like moving and installing solar panels, making solar deployments faster and more efficient. Using AI-powered robots, they enhance productivity and allow the human workforce to focus on complex tasks.

Competitions like the American-Made Solar Prize are essential for the solar industry, helping innovative startups enter the market faster by providing vital resources, expert connections, and support through the American-Made Network.

To learn more about Resource Labs and check out Lisa Ann’s podcast at www.resourcelabs.co

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

An experienced EPC (Engineering, Procurement, and Construction) partner is the backbone for the successful execution of solar projects, turning ambitious plans into reliable, high-performing projects. Burns & McDonnell, a top 5 EPC for solar & storage, brings over a century of engineering experience and a hands-on approach to large-scale solar and storage projects, balancing self-perform capabilities with trusted subcontractor partnerships. Community engagement and thoughtful project planning are just part of the project success puzzle; they innovate with terrain-following technology to adapt to challenging sites and collaborate early with project owners to address constraints, streamline designs, and ensure project goals are met efficiently. 

Hear from Director of Renewable Sales & Strategy, Adam Bernardi and Senior Electrical Engineer, Grant Reasor as they share insights from their respective roles across the project development cycle.

 Expect to learn:

• The techno-economic strategies employed to optimize module selection and meet IRA domestic content requirements, and why it’s not always straightforward.
• The importance of understanding the owner's project goals and pro forma to drive the best technical solutions.
• The significance of comprehensive due diligence and upfront identification of site-specific risks to drive project value.
• How to handle seasonal challenges of performance testing on the frozen tundra of the Upper Midwest

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at RE+ over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

"The new Silicon Valley is going to be about energy." 

This shift is evident as solar and battery storage combine, pushing renewable energy to achieve firm reliable power. Primergy Solar’s “Gemini” solar-plus-storage project sets the stage for a new era of 24x7 utility-scale solar power delivery. With nearly 700MW of solar capacity and 1400 MWh of battery storage, Gemini can supply up to 30% of Nevada’s power needs at peak, making solar a reliable, on-demand energy source that competes with traditional baseload power. 

The project’s commitment to sustainability—preserving the desert habitat and minimizing land disturbance—illustrates how renewable energy projects can harmonize technological advancement with ecological responsibility.

Adam Larner, COO of Primergy Solar, brings decades of expertise as an electrician, founder, and business owner to his work in renewables. Adam has long championed the logic and promise of sustainable energy, pushing projects that redefine industry norms and the potential of solar-plus-storage. And this interview has been possibly the longest-awaited of any Nico, our host, has pursued! 

Expect to learn:

• Why battery storage is the key to making solar competitive with fossil fuels as a reliable power source
• Why natural gas is a necessary complement to renewables, providing backup power and stability as solar and battery technologies scale up
• How Gemini's success has become a unifying moment for the solar industry, inspiring collaboration and a shared sense of purpose

Tune in to explore how projects like Gemini are redefining renewable energy on a massive scale. And, learn from one of the industry’s most experienced integrators/builders.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The growing demand for energy storage has transformed the renewable energy sector, but what are the key steps to successfully executing battery storage projects? TruGrid (formerly SunGrid) specializes in the seamless integration of battery systems into solar projects as an EPC (Engineering, Procurement, and Construction) provider. Their proactive approach to integration and planning minimizes risks and streamlines commissioning.

Chris Finley, Chief Commercial Officer of TruGrid, discusses how EPCs can manage the complexities of battery storage integration. What secrets can we glean? Faster commissioning times, for starters. Drawing on 20 years’ experience and gigawatts of renewable projects in 16 countries, Chris and the TruGrid team have certainly addressed most of the hurdles you’ll face.

Expect to learn:

• How software integration helps streamline battery storage projects.
• The common pitfalls developers face in commissioning and how to address them.
• Strategies for EPCs to reduce supply chain risks in battery storage projects.
• Why developers should bring EPCs into the planning phase earlier to maximize project success.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

About a third of global carbon emissions come from transportation, with most generated by private vehicles. Cities face a critical challenge: the “last mile” problem—how to efficiently connect people from transit hubs, like bus and train stations, to their homes or workplaces. When public transit falls short, commuters often turn to cars, increasing traffic, pollution, and emissions. Lime, a leader in micro-mobility, tackles this gap with e-bikes and e-scooters, offering a sustainable alternative for these short, essential urban trips. With over 500 million rides completed—covering more than a billion kilometers—Lime demonstrates how small shifts in behavior can make a big impact on decarbonization.

Nico met with Andrew Savage, co-founder and VP of Sustainability of Lime, during a visit to Savage’s hometown of Burlington, VT.  Andrew draws from a career that spans solar energy, policy work, and government relations. Before joining Lime, Savage was a key figure at AllEarth Renewables, helping advance solar energy adoption in Vermont. He also served on political campaigns, advised mayors, and worked closely with Capitol Hill on policy initiatives. His deep expertise in environmental policy gave Savage a unique skillset to help steer Lime’s growth into 280 markets while keeping on pace with the company’s goal of net zero by 2030. 

Curious how a career can span multiple sectors and still hold a true-north of decarbonizing the grid? Interested to learn how e-mobility is helping us achieve our carbon-free future?

Expect to learn:

• Why early bike-share programs failed—and how Lime’s dockless model offers a better solution
• How Lime recycles batteries and repurposes them for second-life uses
• What carbon-reduction strategies keep Lime on track to meet its 2030 net-zero goal
• How Lime uses rider data to help cities redesign streets and improve safety

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Do you envision that the IRA could be rolled back with a new administration? This question seems to permeate the conversation(s) heard around the industry in the last 6 months.  

Chris Sass, host of Insider’s Guide to Energy, sits down with Mona Dajani, Global Co-Chair of Energy, Infrastructure, and Hydrogen at Baker Botts, to explore the intersection of policy and energy markets. Drawing on decades of experience in clean energy transactions, Mona offers a true insider’s perspective on the election cycle, an update on green hydrogen and much more.

Sneak peak: “If we're pragmatic about it, I don't see the IRA going away materially… for two reasons…the IRA was enacted as law [and] there's a lot of red states that really have a lot of clean energy projects in their state.” 

Regardless your political position, you’re aware the 2024 U.S. presidential election outcome could significantly shape the future of renewable energy in America. With candidates proposing vastly different energy policies, the next administration’s decisions will influence the pace of clean energy deployment, tax equity structures, and international investment. 

Tune-in to learn:

• How the energy policies of Harris and Trump could impact the renewable energy industry
• Mona’s insights on the future of the IRA (Inflation Reduction Act)
• The role of hydrogen in decarbonization
• The need for faster regulatory and permitting processes to accelerate renewable energy deployment
• How foreign conflicts impact renewables, from manufacturing to the price of gas and oil.

Do your research, listen to the episode, and—most importantly— if you’re a United States citizen, make your voice heard - VOTE!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Curious what were the top product insights from RE+ 2024?  Our industry experts scoured the show floor to uncover key solar technology and market trends. 

Hear firsthand reports from the show floor in this special compilation episode where we are aggregating three different conversations into a compilation episode. Industry experts pick their favorites, make predictions and highlight their favorite energy storage and other home energy solutions.

Here’s our roster of experts & influencers:

• Joe Ordia - Solar Surge
• Ben Zientara - SolarReviews
• Ryan Mayfield- Mayfield Renewables
• Kate Collardson - Omnidian
• Chris Crowell- Solar Builder
• Ann Fischer - pv magazine USA
• Ryan Kennedy- pv magazine USA
• John Fitzgerald Weaver- Commercial Solar Guy

Expect to learn

• How platform-based energy management systems are transforming battery solutions and grid integration.
• The growing role of hybrid inverters in bridging energy storage and solar to create seamless home energy systems.
• Why software innovations, like Aurora Solar’s obstruction detection, are cutting design time and improving project planning.
• 
  
• How domestic manufacturing, tariffs, and policy changes are influencing product development and supply chain strategies.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Building an efficient energy ecosystem requires collaboration, knowledge-sharing, strategic design, and workforce development. 

It also requires cooperation and community.

Professionals across the energy sector are streamlining grid management, advancing EV adoption, and developing demand flexibility programs to enhance efficiency. Achieving this requires not only technical expertise but also the ability to humanize energy solutions.

Jen Szaro, President & CEO of the Association of Energy Services Professionals (AESP), brings two decades of experience across research, utilities, and nonprofit leadership. Her career includes roles at the Smart Electric Power Alliance (SEPA) and the Orlando Utilities Commission (OUC), where she led early efforts in solar and EV infrastructure. 

At AESP, she focuses on bridging the knowledge gaps and bringing energy professionals together through collaborative design and impactful programs. The Flex Initiative and the EV Driver Experience (EVDX) are two notable examples, addressing technical challenges while fostering mentorship and professional growth.

Expect to learn:

• Why distributed energy resources (DERs) like solar and storage reduce grid strain & avoid costly upgrades
• How demand flexibility outperforms traditional demand response solutions
• What EV adoption barriers were uncovered through EVDX’s design labs
• Where AESP’s Utility Career Map and resource library suggest you should be looking
• Why AESP’s mentorship programs help clean energy professionals thrive & grow

Listen in to explore how Jen, dedicated volunteers, and the AESP team are driving the future of energy services and equipping professionals with the tools and knowledge to lead in the clean energy transition.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

One of the major bottlenecks in the renewable energy sector is tied to one of the oldest components of the energy grid and is an essential piece tying FAR More of our energy infrastructure together than most realize - the humble transformer. As more renewable energy projects are deployed, transformer shortages delay projects and create significant challenges for grid expansion.

Ben Macias, Chief Revenue Officer at MGM Transformers, brings over a decade of experience in the energy sector. Previously, he led sales at Shoals Technologies, where he was instrumental in that company's tremendous growth story and eventual IPO. Now at MGM, Ben oversees efforts to tackle transformer shortages by expanding production capacity and enhancing efficiency. Ben has a seasoned team focused on solving this industry bottleneck, and this conversation with Nico gives a glimpse into the not-so-sexy-but-necessary world of electromagnetic induction, probably not a topic you thought you’d learn about today! It’s helpful to know that in the many Gigawatts of projects Ben & his team at Shoals helped facilitate, this was always among the most surprising areas of bottlenecks holding projects (and factories, and much more) back from completion.  He and the MGM team, with nearly 50 years’ experience in all types of transformer technology, are focused on fixing this shortcoming and doing it with American-made products.

Expect to learn:

• How MGM is expanding capacity with new facilities in Texas.
• The difference between wet and dry transformers and their applications.
• Why transformer technology has remained largely unchanged for decades.
• The importance of building a dream team to support customers.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

To have record-setting growth and earn the number one spot in your market, it takes more than a good product. How do you build a team mindset and strategy around turning a relatively unknown company into a market leader? What frameworks and strategies can growth-focused companies use to stay ahead of the competition? 

When Bryan Wagner took the leadership role at CPS America, a top manufacturer of solar Inverters, the company had less than 10 customers in the US Market. With more than 1000 customers and a 7+ yr run as the market leader of 3-phase string inverters, you could say that Bryan and his team have unlocked some success secrets. They’ve also managed tremendous internal growth, with more than 100 team members (up from a dozen) based here in the US.

According to Bryan, they’ve found the answer [to both team & product success]] through innovation, customer service, and a culture of continuous improvement. Recorded at CPS’s headquarters in Richardson, Texas, this conversation with Wagner looks at how the company scaled rapidly while staying competitive, humble and people-focused.

As President and General Manager of CPS America, Bryan Wagner draws from his career in sales and competitive sports, revealing how these experiences shaped his approach to leadership. He discusses the strategies that have helped CPS America dominate the market and grow from a small team to a major force in solar technology. This episode gives an inside look at the company’s growth mindset and how they’ve managed to not just achieve #1 market share but KEEP it in a very fast-paced innovation cycle and an industry characterized by the “race to the bottom” of intense price pressure.

Oh, and this episode is being released on his Birthday! So at least reach out and wish Bryan a happy earthstrong - and another blessed year around our favorite thermonuclear reactor! 

Expect to learn:

• How Bryan’s sports background shapes his leadership style
• Why mentorship and coaching are vital in leadership
• How CPS America grew from 10 to 100 employees while keeping its culture
• Strategies for managing rapid growth with operational excellence
• The role of customer feedback in CPS America’s product innovation

Hit play to hear how Bryan Wagner and CPS America are knocking it out of the park with innovation, leadership, and a winning team strategy!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

ABC Supply is the nation’s largest building products distributor, responsible for 1 in 3 American roofs, and now they are setting their sights on what goes on top of our roof: solar panels. ABC Supply is positioned as “the necessary handshake across the aisle between the roofing and solar industry.” This conversation delves into the solar market from a roofer's perspective, exploring how the building supply industry is about to seize the many growing opportunities in solar energy.

James Mason, Vice President of Renewables at ABC Supply, has been pivotal in driving this transformation from within the company. With nearly two decades at ABC, James has a unique perspective on the future of solar and roofing, outlining the company’s strategy and how both roofers and solar installers must work together if this market is to scale appropriately.

Expect to learn:

• How ABC Supply's 40+ years in building products distribution enables seamless solar integration.
• Key strategies behind the national expansion of ABC Supply’s renewables division.
• How to address the "ease of doing business" challenge for roofers transitioning into solar.
• The company’s approach to training and educating roofers on solar integration, and solar installers on roofing!

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Hydro-Québec (HQ), North America’s largest renewable energy producer, is expanding its footprint into battery storage through its subsidiary, EVLO Energy Storage. Born from decades of expertise in grid management as one of Canada’s largest utilities, EVLO is the result of much research & development by HQ into utlizing batteries for grid stabilization.  EVLO specializes in battery energy storage solutions (BESS) to solve the grid challenges faced by the energy transition. Their solutions emphasize not only performance but also security, ensuring that modern grid technologies are protected from cyber threats.

Martin Rheault, Vice President of Sales and Business Development, shares his journey from a successful career running the renewables practice at a major engineering firm to taking on the challenge of scaling EVLO into a global player in the energy storage market. Along the way, he provides insights into domestic manufacturing in Canada and the U.S., and the mission to build safer, more reliable batteries that are grid-friendly.

Expect to learn:

• Hydro-Québec's extensive research and development track record, including pioneering work on lithium iron phosphate (LFP) batteries
• Their approach to cybersecurity, including real-world testing 
• The role of domestic manufacturing in meeting energy storage demand and strengthening supply chains
• EVLO’s transparent, collaborative engagement with customers to build trust and “derisk” project deployments.

Catch this conversation recorded live at the PowerUp Live Podcast Stage during RE+2024 in Anaheim. You can watch this and every other interview over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

“Environmental justice is definitely an area that I’m passionate about because it’s deeply entwined with racial justice. Communities of color have been disproportionately victimized by environmental hazards, discriminatory environmental policy, and are far more likely to live in areas with heavy pollution.

At Volt, we are trying to reverse these injustices by building clean non-polluting solar plants in our communities.” - Gilbert Campbell

Pioneering innovative solutions like the Environmental Justice Power Purchase Agreement (EJPPA) to drive wealth creation and improve health outcomes through solar projects, Campbell has partnered with tech giants like Microsoft to supply 250MW of clean power. His model demonstrates how clean energy can simultaneously foster sustainability and social equity.

Marginalized communities across the country have long faced environmental injustice, overlooked for the kinds of development that bring economic opportunities - like renewable energy. As the shift to clean energy accelerates, prioritizing these communities and addressing both their health and financial needs is a key component of building a more equitable and just energy transition. With intentional deployment, solar projects have the power to close these gaps and create a more equitable future for all communities.

Gilbert Campbell, Founder & CEO of Volt Energy Utility, has dedicated his career to making renewable energy accessible, particularly for communities that have historically been left behind. A Howard University graduate and Board member of SEIA, Gilbert is a prominent leader and influential voice in clean energy. 

Expect to learn:

• How Gilbert’s values of service and community shaped his clean energy journey
• How Gilbert leveraged his Corporate training into entrepreneurship and the origin of his energy businesses
• Why mentorship and developing diverse clean energy leaders led to programs like the Sharing the Power Foundation's HBCU Clean Energy and Environmental Justice Fellowship
• What are the challenges of clean energy communication and the need for better storytelling

Don’t miss this inspiring conversation on how intentional clean energy investments can transform communities and create lasting impact.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The battery storage sector is [finally] stabilizing with 90% of the IRA tax credit rules now in place, providing developers more clarity and perhaps more certainty. However, domestic production, financing, and evolving tax credit policies still pose challenges, particularly to product development. As developers, you must contend with government policies, geopolitical tensions, supply chain disruptions, and safety concerns, all of which can delay projects and affect their long-term viability. And battery suppliers/manufacturers are all sorting out the wants versus the needs of developers as the market gets increasingly crowded & pushes the envelope on size & density.

In a recent live discussion, Fluence President John Zahurancik addresses these complexities, highlighting efforts to expand U.S. battery production and improve safety through rigorous fire safety testing.

Expect to learn:

• How storage wasn’t traditionally driven by policy, until the IRA & 45x, but policy is now reshaping storage projects and driving domestic production.
• Why 4-hour storage systems are most common and what’s needed to advance longer-duration technologies.
• What is the potential impact of the upcoming election on renewable energy and trade policy.

To watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage in Anaheim during RE+ 2024, check out www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The energy storage market is truly moving faster than ever, and with it, the complexity of building and managing these projects and products that serve our need for 24/7 renewable power.  It does, however, raise a number of interesting, if not troubling questions:

How does this rapid change impact the Total Cost of Ownership for battery energy storage projects?

Are there hidden costs to this pace of growth?

As we watch the industry scale, it has started to feel a bit like companies are rushing projects (and products) to market in a race to meet market demand and be “first” in a number of key areas, not the least of which is power density and battery size. 

So we have to ask, “how big is too big?”

And, as sites begin to move closer to population centers, what do we do about the inevitable concerns surrounding noise ordinances?

Is Noise the next challenge in front of the industry?

I asked these and many others of today’s special guest while we were live on our PowerUp Live stage recently at RE+ 2024.

With over 12.5 gigawatt-hours of contracted storage systems, including 8.5 gigawatt-hours already in operation, Wärtsilä Energy Storage & Optimisation (ES&O) is rapidly expanding its global footprint across key markets, from the US and Canada to Chile, the UK, and beyond. With the market moving faster than ever, Wärtsilä is tackling both technical and logistical challenges, ensuring that its battery storage systems are ready to meet demand.

Andy Tang, Vice President of Wärtsilä ES&O, brings nearly two decades of expertise in battery storage and grid edge development to the table. And in our conversation, he addresses head on the impacts of rising energy density on Total Cost of Ownership (TCOE) and the hidden costs associated with larger, more complex systems. 

Expect to learn:

• Whether the race to greater energy-density batteries is really “good” for the market.
• The emerging challenge of noise and how Wärtsilä is addressing it through advanced design and site planning
• Tang’s advice for procurement managers in vendor & product selection.

Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage over at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Seventeen years ago, two young boys from Washington, DC set a ball in motion that would spark a nationwide solar movement. What inspired them? 

Al Gore.

Solar United Neighbors (SUN), a national nonprofit, began as a grassroots effort when two preteens, inspired by An Inconvenient Truth, rallied their neighbors to adopt solar energy. Their initial door-to-door campaign grew into a solar co-op, which has since evolved into SUN, has driven key policy changes across the USA and fosters a network of solar advocates that stretches coast-to-coast. In fact, their neighborhood-focused inkling of an idea has now facilitated over 10,000 residential solar projects, making localized, affordable solar accessible to communities everywhere and catalyzing the largest known community of solar owners we’ve found.

In this episode, Anya Schoolman, Executive Director of Solar United Neighbors, shares how her son, Walter and his friend Diego’s vision for neighborhood-wide solar purchasing planted the seed for a national movement.

 Expect to learn:

• What is the Solar for All program and how it is expanding solar access to underserved communities.
• How Solar United Neighbors expanded into a nationwide movement now representing one million solar homeowners.
• Why we can’t decarbonize without distributed solar
• Who wins because of the organization’s efforts in consumer protection, ensuring transparency in solar contracts.

Listen in to hear how a local project transformed into a national effort driving clean, working toward affordable solar energy for all!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Advancements in Battery Energy Storage Systems (BESS) are setting new standards in renewable energy integration and at a break-neck pace. Wärtsilä Energy Storage and Optimization (ES&O) has long been a leader of this innovation, developing solutions to meet the growing demand for larger, more efficient battery systems, while recognizing the limitations of scale in the race to pack in the most energy density. With a diverse portfolio of products, from their flagship DC block Quantum series to the newly introduced Quantum3, a 5 MWh AC block with integrated string inverters, Wärtsilä continues to push the boundaries of energy storage technology.

Listen in to this Live-recorded session as Dave Hebert, Director of Sales Management, and Neha Sinha, Product Manager for Energy Storage Systems at Wärtsilä, discuss how their products address critical challenges like space constraints, auxiliary power, and noise reduction while adapting to evolving market demands and the complexities of product development.

Expect to learn:

• Auxiliary power optimization that reduces costs and prevents early battery degradation.
• Innovative approaches to managing noise in densely populated areas.
• Benefits of maintaining both AC and DC block products in their portfolio.
• Design and manufacturing choices in a policy-driven market

Catch this conversation recorded live at the PowerUp Live Podcast Stage in Anaheim. Watch now at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Domestic manufacturing is making a COMEBACK!

There, I finally admit it. I never thought it’d happen, to be honest, as you’ll here in today’s episode.

On August 8th, we were invited to Houston, Texas for the grand opening of SEG Solar's new solar module factory. In the heart of oil & gas country, this state-of-the-art facility raises the bar for domestic solar manufacturing. With fully automated production lines producing two gigawatts of panels annually—and plans to expand to five gigawatts by 2030, SEG Solar is leading the charge in bringing manufacturing back to U.S. soil.

If you’ve not been inside a real solar manufacturing facility, neither had we - we take you INSIDE for this unique first-hand look.  

And, if you haven’t yet, subscribe to SunCast Media & watch the factory tour.

Mentioned in this episode:

CPS July 2024 V2

What if you could go online, get a solar quote in under a minute, and bypass door knocking sales reps? That's the promise of Project Solar, a Utah-based startup with over $23 M in Series A funding, that's changing the way residential solar is sold. 

Founders Matthew Smith and Trevor Hiltbrand are disrupting the solar market with a direct-to-consumer model that eliminates the middleman, offering transparency and simplicity. Leveraging their deep e-commerce expertise and entrepreneurial backgrounds, they created a platform that empowers homeowners with clear, low pricing and a streamlined process. Their journey has been defined by significant early success, even acquisition offers, and almost immediately finding the coveted “product-market fit”, all while maintaining a rabid focus on customer experience. 

It’s rare that I think someone is truly, actually, changing the way we do things - Project Solar is one of those rare finds.

Expect to learn:

• How Project Solar’s quoting tool delivers accurate solar quotes in under a minute.
• Why Project Solar’s focus on simplicity and transparency is reducing the inflated costs commonly found in traditional solar sales.
• What regulatory efforts are needed in addressing the “bad actors” in the current market
• Where hiring the right team fits into Project Solar's long-term success in saving customers $42M and counting.
• When the founders realized the need to refine their business model to meet the changing financing needs of their customers.

Want to know how Project Solar is bringing transparency and simplicity to the solar buying process? Listen in to learn how their direct-to-consumer online platform is transforming the way solar is sold!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Many of our regular listener energy nerds are aware that the U.S. Department of Energy Loan Programs Office (LPO), under the leadership if Secretary Granholm and Jigar Shah, has evolved from a near-dormant entity with just one loan in the previous administration to committing over $31 billion to projects across critical clean energy sectors like hydrogen, storage, solar, EVs, Carbon sequestration and more. With an expanded pipeline of 209 applications requesting $281.1 billion in financing, the LPO is driving innovation and growth in the clean energy sector, and we’re even seeing a veritable rebirth of the Nuclear industry here with Vogle 3 & 4 coming online as well as the Palisades plant in Michigan coming out of retirement!

Jigar Shah, as Director of the LPO, has engaged 6,500+ organizations, ensuring the energy transition is private-sector led and government-enabled. And the sheer numbers in the results are eye-opening. In particular, the support for the nearshoring of our critical manufacturing infrastructure.

Expect to learn:

• How utilities can utilize virtual power plants (VPPs) and grid modernization to effectively manage growing energy loads.
• The evolving partnership between utilities and the solar industry
• The importance of reshoring energy technology manufacturing for U.S. energy independence
• How the LPO is unlocking the renewable potential of tribal lands and creating broad-based wealth
• The critical role of geothermal and nuclear energy in replacing coal plants with clean, firm power

Catch this and other impactful conversations recorded live at the PowerUp Live Podcast Stage in Anaheim. Watch now at www.suncast.live!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

When I started SunCast, it seemed like there were lots of “Pioneers”; I even did a series focused on Solar Pioneers.  That was 9 yars ago.  Nowadays, most people are following playbooks others have written, and true pioneers are few-and-far-between. But I do still get to bring real pioneers on the show.  Today’s guest has taken all 9 years to lock down, despite having first met Billy Parish in 2011, fully 4 yrs before I started SunCast! Good things come to those who wait.  And you’ve waited a long time for this story, as Never Before Told…The Billy Parish, Mosaic Anthology!

How does a social activist unexpectedly become a pioneer in solar financing, helping shape the industry while funding over $15 billion in residential solar loans?

Billy Parish, Co-founder and Executive Chairman of Mosaic, turned his passion for activism into a mission to make solar power accessible and affordable for millions of homeowners. Before founding Mosaic, Parish was a youth activist and impatient budding entrepreneur.  His first real breakout success was Energy Action Coalition, a youth-driven climate movement, which laid the foundation for his work in clean energy. His work brought him international acclaim, including being a Rolling Stone Climate Hero and Mother Jones Student Activist of the Year, all while he was “taking time off” from Yale!  When he turned his focus to solving solar energy’s finance & scalability problem, little did he realize it’d turn into a nearly 2-decade journey, much naysaying, and a few ‘pivots’. Nevertheless, through Mosaic's innovative financing models, they have empowered thousands of contractors and funded billions in residential solar loans - and in many ways, it seems they’re just getting started.

Billy traveled from his residence in Berkeley, CA, to Washington, DC, to sit down with Nico and share his journey, insights, and Mosaic’s standout innovations. One of Mosaic’s major achievements includes launching the first 20-year solar loan product and a fully digital point-of-sale system credit application process that revolutionizes solar financing. Parish explains his "theory of change," focusing on making clean energy accessible to all through engagement and equity—a journey that earned him a feature in Rolling Stone for his climate leadership.

Expect to learn:

• Billy Parish’s blend of activism and entrepreneurship as a driving force for opening solar as an accessible asset class to millions.
• Mosaic’s shift from crowdfunding to institutional investors, scaling to $15 billion in loans.
• Mosaic’s innovations in digital infrastructure that makes solar financing fast and easy for homeowners.
• Why U.S. solar installations take months, and how Mosaic is working to cut delays.
• How tools like SolarAPP can save thousands per project by speeding up solar permitting.

Listen now as Nico finally gets to deeply connect with one of Solar’s widely-accepted iconic pioneers, Billy Parish.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

As RE+ 2024 wound to a close last Thursday, Nico Johnson sat down with three of the solar industry’s top content creators to discuss the standout innovations and key takeaways they captured from the largest clean energy event in North America. They dive into how solar is evolving beyond just panels on rooftops and into integrated home energy solutions; Each shares their insights on the products and technologies that will define the industry. It’s a first-ever collaboration of some of the solar industry’s top content creators across various platforms to get a sense of how they each experienced this year’s exhibition hall, the largest yet.

You’ll hear from:

• Derek Mast – derek the solarboi
• Martyna Kowalczyk – Solartime with Martyna
• Joe Ordia – Solar Surge

Expect to learn:

• How EV charging and home energy management systems are transforming solar system design.
• Why rapid shutdown devices, like SMA’s new innovations, are critical for improving rooftop safety and simplifying installations.
• Battery storage advancements from brands like BYD and Fronius, including features like over-the-air updates and hybrid inverters designed for seamless integration with solar.
• Why choosing reliable brands with strong local service support is critical for long-term project success.

Catch the insights and stay up-to-date with the latest solar trends post-RE+ 2024. There was a lot to share!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Nico Johnson, Lisa Ann Pinkerton and Josh Beck round out RE+ 2024 with Abby Hopper, Stephanie Bosh and Colin Silver of SEIA.

Mentioned in this episode:

CPS July 2024 V2

Start each day the full replay of the Daily Round Up with Nico Johnson and Josh Beck as we bring you the trends and conversations unfolding in Anaheim at the RE+ 2024 conference.

If you are in Anaheim, visit us at the PowerUp Media Zone booth E100, Lobby of Hall D.

You can also watch the show stream live at suncast.live.

Mentioned in this episode:

CPS July 2024 V2

Start each day with highlights from the Morning Show with Nico Johnson and Lisa Ann Pinkerton and then the full replay of the Daily Round Up with Nico Johnson and Josh Beck as we bring you the trends and conversations unfolding in Anaheim at the RE+ 2024 conference.

If you are in Anaheim, visit us at the PowerUp Media Zone booth E100, Lobby of Hall D.

You can also watch the show stream live at www.suncast.live.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Oh, Florida! You’re the Sunshine State…why has it taken you so long to establish a real solar market?  Well, the good news is it’s now heating up.  But, that means so is the competition!  So, how do you build a profitable solar business in one of the most competitive markets in the U.S.?

Mike Vergona, the founder of Urban Solar, has been a key player in Florida’s solar industry for over a decade, and has become one of the most respected and referred solar installers in the state. Mike’s journey from his father’s electrical company to founding one of Florida’s top solar companies is packed with lessons for anyone in the renewable energy space.

We talked about the tough decisions, the wins, and the lessons learned that have defined his business and leadership style. Plus, we discussed how grid parity is making solar energy more affordable and accessible and why this shift matters for solar businesses everywhere, not just Florida.

Expect to learn:

• The realities of competing in Florida’s fast-evolving solar market.
• How Mike bootstrapped his company to top 20 status.
• The role of strategic partnerships in sustaining business growth.
• Lessons in nurturing a purpose-driven company culture.
• How technology and innovation are changing the solar installation process.

Mike’s stories are universal, not just for solar but practically any business. I’d love to hear how what he shares inspires or challenges you to reach for something more, or simply confirms for you that you are on the right path. Either way, you’re here, so you’re doing something right! ;-) 

Steady on, Solar Warrior.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

One of the most common critical path bottlenecks of any infrastructure project, energy or otherwise, is the transformer and substation. The interconnection of the power plant to the electrical grid requires this hardware - and it’s famously hard to come by these days, with lead times often in excess of 18 months.  If you’re involved in renewable energy, in particular EPC services, you know the pressure to deliver projects faster than ever. Dan Girard, CEO of Alternative Power Generation (APG), shares how his team consistently outpaces peers and large competitor, often building substations in under six months—compared to the typical 18-24 months.

Girard also reveals APG's focus on the underserved 1-50 MW solar market and their extensive experience with microgrids, offering valuable insights into how APG meets the complex demands of data centers, utilities, and more.

Expect to learn:

• How APG builds substations in less than six months, cutting lead times in half.
• The keys to thriving in the 1-50 MW solar market and why it’s an underserved opportunity.
• The ins and outs of microgrid design, including real-world applications and challenges.
• How strong supplier relationships help APG secure critical components faster than competitors.
• Why customization and agility are essential in today’s energy landscape.

This episode provides a clear look at the practical strategies that keep APG ahead of their peers, from dramatically reduced lead times to customized microgrid solutions. Dan is a seasoned industry expert who offers practical strategies you can apply to your own projects.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Knowing when and why to invest in patents can be a game-changer for your startup. But what’s the right strategy to ensure your intellectual property is truly protected? And how do you know WHEN is the right time to take this crucial step?

Patent attorney Russ Krajec brings more than two decades of experience to bear in this insider's perspective on navigating the treacherous world of Intellectual Property Rights. Russ, an attorney by trade, is also an author and angel investor who has dedicated his career to transforming the traditional patent approach. He specializes in helping startups safeguard their innovations while unlocking maximum market potential. 

In this Flashback Friday, we revisit a timeless discussion about:

• The common mistakes founders make with patents 
• The importance of timing in the patent process 
• How to align your intellectual property (IP) strategy with your business goals 
• The insurance policies that can help startups enforce their hard-won IP rights

There are HUNDREDS of insightful gems like this one in our back-catalogue of over 700 episodes dating all the way back to 2015 here on SunCast.  We’ve covered topics on just about every aspect of building a durable business in clean energy, so we hope you’ll explore more of our past episodes! 

Thank you for investing in the one thing that’s truly priceless, your time.

I’d love to hear from you, what other topics are you looking for?

Hit us up podcast@suncast.me

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

How does an idea go from concept to lab, from lab to field, and finally attract massive capital investment? What can a decade of business building behind the iron curtain in post-cold-war Eastern Europe teach you?

Ty Jagerson has spent his over 25 years executive career launching and growing businesses at Xerox (PARC), SolFocus, Google X, and most recently General Motors. His work at Google X, on Tapestry-the Moonshot Factory project, focused on overcoming the data bottlenecks that hinder the integration of distributed energy resources (DERs) like solar and electric vehicles into the grid. Long before he spun novel technology out of PARC (you might have heard of SolFocus?) he was learning the ropes in Ukraine and Russia exporting space tech, in the 90s!  Throughout his career Jagerson’s work reflects a relentless pursuit of integrating renewable energy into the grid, all while navigating the high-stakes, competitive landscape that he likens to the "Hunger Games" of the energy industry.

You’ll discover:

• The long arc of innovation and how it often takes (7 to 14 years!) for technology to really become commercially viable.
• Insights into how corporate environments may not always be the best incubators for innovation but can serve as safe havens for developing ideas from external sources.
•  The importance of industry "scar tissue" and how past failures contribute to future successes.
• Insights from Ty’s work at Google X and V2X (Vehicle-to-Everything) at GM on integrating DERs.

Listen in to learn how one iconic clean energy pioneer, Ty Jagerson, navigated the challenges of integrating DERs with the grid, offering critical lessons for entrepreneurs striving to innovate and succeed in the energy sector.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

RE+ is only TWO Weeks Away! 

Back by popular demand, we’ve curated our annual "Know Before You Go" episode to help you make the most of this not-to-miss event. It’s the 20th anniversary, and with over 50,000 attendees expected—it’s set to be the biggest show yet!

Tune in as industry leaders share their secrets to navigating the expanded show floor, optimizing your schedule, exploring educational sessions, and maximizing your networking opportunities for an exceptional experience at RE+ 2024.

You’ll hear from:

• Tim Morris, Director of Marketing at RE+ Events
• Erik Holvik, Associate Director of Business Development at EnergySage
• Emily Teitsworth, Executive Director of the Honnold Foundation
• Mike Munsell, VP of Brand Partnerships at Heatmap News
• Lisa Ann Pinkerton, Founder & CEO at Technica Communications & Host of Earthlings 2.0

In our "Know Before You Go" episode, we cover:

• How to navigate the expanded RE+ campus and the all-new RE+ Connect app (Pro-tip - This year’s App is actually very useful - I have previewed it, and it’s the best yet!)
• The many networking opportunities available, from happy hours to after-hours events, including the most popular party -> Solar Fight Night (get your tickets before it sells out!)
• How the Honnold Foundation, led by famous “Free Solo” climber, Alex Honnold, is advancing energy equity in marginalized communities, and where you can meet him at the show!
• Practical tips for a successful event, including staying hydrated, wearing comfortable footwear, and managing business cards effectively.

Don’t miss our PowerUp Live morning show for a lively start to your day, featuring a Bloody Mary bar and a swag contest to kick off the RE+ experience. (and bring YOUR swag by the stage if you’d like to be entered into the contest!)

If you’re heading to Anaheim, this episode is your essential guide for RE+ 2024 success. Add our PowerUp Live Podcast Stage to your list of must-visit locations—we can’t wait to meet you in person!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Despite more capital coming into the solar industry than ever before, healthy unit economics, rising utility rates, and even declining equipment costs, equity and debt instruments are trading at distressed levels, with working capital increasingly scarce. What's causing this disconnect, and how can the industry recover?

John Berger, Founder and CEO of Sunnova, is a veteran in the energy market with over two decades of experience. His company is one of the largest solar installation companies in the world, so it’s safe to say he has a privileged view from inside the industry. In today’s conversation, Berger discusses the pressures facing the solar industry, including regulatory hurdles, rising interest rates, and the perpetual whipsaw of the capital markets. He sheds light on how Sunnova is navigating these headwinds, as well as his thoughts on the path forward for the solar revolution.

John spoke with Nico about:

• Why, despite strong solar economics, capital markets are still lagging.
• Sunnova’s response to this high-interest rate environment.
• The importance and impact of domestic content on the solar supply chain.
• Berger's predictions on how the upcoming elections could affect the industry.

This conversation answers a lot of questions about the current state of solar in capital markets, so hit play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

I have been looking [and waiting] for this book for years.  

And if you’re in Utility-scale battery storage, I’m going to boldly suggest that you have too.

The wait is over, as the most comprehensive compendium on utility-scale battery energy storage is finally on shelves (or it was, it’s about to sell out!) 

Looking to expand your knowledge of utility-scale batteries and the evolution of solar+storage and standalone battery projects? Whether you're a developer integrating batteries into your solar projects, an engineer trying to wrap your head around which technology to spec, or a layperson trying to stay ahead of industry trends, The BESS Book: A Cell to Grid Guide to Utility-Scale Battery Energy Storage Systems is the book for you.

Hear from the book's authors, Swetha Sundaram and Drew Lebowitz, as they draw from their extensive experience in energy storage engineering to provide what I believe is likely the most complete attempt to map the battery energy storage landscape A-to-Z. With deep expertise gleaned working for leading engineering firms like DNV and RWE, they’ve crafted a comprehensive resource that covers the full lifecycle of utility-scale battery projects—from cell chemistry to financing the projects and workforce to build these plants at scale.

Discover:

• Why Nico believes this is the battery storage manual every engineering department should have on-hand.
• The latest advancements in lithium-ion battery technology, illustrated with real-world case studies.
• The key technical and financial aspects of [nearly all] utility-scale Li-ion BESS.
• Critical considerations for integrating batteries with solar and wind projects.
• Essential instruction on safety, environmental concerns, and industry standards compliance.
• And so, so much more

Grab your copy of The BESS Book and listen in to gain the insights you need to lead in the energy storage industry.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

With an anticipated  40% increase in energy consumption by 2035, the grid faces immense pressure.

How do we service the rising demand driven by AI, data centers, and home electrification?

The solution, distributed energy resources (DERs) allows homes to generate, store, and smartly consume their own energy. This shift from a centralized to a decentralized energy system aims to address the growing demand and enhance the efficiency of energy distribution.

Raghu Belur, Co-Founder and Chief Product Officer at Enphase Energy has led Enphase in pioneering microinverters and comprehensive home energy management systems. Raghu shares his insights on how the industry is evolving, from the shift from solar consultants to energy consultants, to the inevitable rise of energy markets and the homeowner as an energy trader. His work ensures that millions of homes can seamlessly integrate solar energy, batteries, and EV chargers. 

Raghu spoke with Nico about:

• How DERs solve current and future grid capacity challenges
• The importance of simplicity and user experience in home energy systems
• The transition from net metering to real-time energy markets
• Global energy market trends
• Why every home needs an intelligent energy system and how to “reinvent the grid from the inside out”

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Deciding where and which customers to focus on can make or break a business. How do you go about choosing one market over another? Furthermore, how do you build a business in an otherwise overlooked market that makes the nation’s largest solar company, Sunrun, take notice?

Hunter Trenary, co-owner of Sun Collectors, recently shared his journey of establishing a solar company in Peoria, Illinois. Starting from scratch in a market with untapped potential, Trenary and his partner navigated the complexities of local regulations, brand building, and sustainable growth while being self-funded. By doing things the “hard way”, Hunter and his team have managed to not only educate the community about the benefits of solar but also establish a reputation for delivering premium installations in house earning them rave reviews from their customers. No surprise, Peoria is now the home to Sunrun’s 2nd IL office (I wonder what took them so long!?) 

In this episode, you’ll discover:

• How Sun Collectors navigated the challenges of growing a solar business in a market with little existing demand
• Sun Collectors community engagement initiatives that keep the flywheel turning
• The strategies Hunter and his team employ to make solar accessible and affordable for its customers

By focusing on one market and investing heavily in the local community, Sun Collectors has built a thriving business that stands out from the competition.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

From thermonuclear weapons that helped stop the Cold War, to a Le Mans 24 Hour Eco Car, and now pioneering a revolutionary battery, today’s guest has a truly remarkable career path.

We're revisiting one of our top episodes from 2022 featuring a real, actual rocket scientist - Michael Burz, the CEO and Co-Founder of Enzinc.  His startup is is commercializing a truly innovative zinc-based battery that promises the power density and re-chargeability of lithium at lead-acid prices. Michael's journey from designing cruise missiles to creating eco-cars at Nissan's Design Studio showcases his exceptional ability to innovate across industries.

In this Flashback Friday clip, you’ll discover:

• How Burz's upbringing and his mother’s aviation background influenced his career.
• Michael’s work designing Cruise Missiles at General Dynamics and engineering thermonuclear weapons during the Cold War. 
• Michael's leadership in designing and building an all-carbon composite race car for Le Mans in record time and under budget.
• The collaboration with the US Naval Research Laboratory that led to defining and designing their zinc battery technology.

If you’d like to hear more than just this snippet, then I’d encourage you to queue up episode 448 and learn more about how one engineer's relentless pursuit of innovation is shaping the future of battery storage.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Have you ever considered the environmental impact of the non-solar components we deploy in the solar industry? It’s good that we generate clean energy, and even better that we quantify the embodied energy of things like the solar panels we use.  But, it takes a relatively “dirty” and old-fashioned industry to actually deliver those solar modules - logistics.  And, one of the lowest-common-denominator, least-thought-about products in the logistics toolkit is a century-old ‘technology’ made of wood…the pallet. 

While essential for transporting solar panels (among millions of other products), these pallets contribute to significant waste (over 6,000 pounds of wood waste per megawatt); they also emit on average about 8kg of CO2 per unit! Millions of wooden pallets end up in landfills each year.  Worse still, the breakage of solar panels during transport costs the industry billions. This overlooked issue impacts both profitability and sustainability, reducing the overall positive impact of the clean energy sector's green footprint.

During his 15 years in the solar industry, Philip Schwarz has witnessed the waste, costs, inefficiencies, and safety issues associated with using wooden pallets. Inspired by a napkin sketch from his original co-founder, Philip went all-in on the potential for reusable packaging in the solar industry. The resulting company, PVpallet, has grown to become the industry’s leading provider of reusable packaging solutions.

There are numerous lessons to be learned throughout this conversation:

• The novel engineering behind their reusable pallet design
• How PVpallet uses reverse logistics and recycled materials to improve customers’ ESG scores
• Why product innovation is a costly endeavor, and how they almost lost it all
• The underlying economics that make this product make sense (and why people are still resistant to change)

Queue up this innovator’s story if you’re looking for inspiration to help you build your dream.  By the way, Philip has also built a great culture and is Always looking for good people. ;-)

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

You might think of community solar as a “Groupon for your energy bill” - you get discounted access to clean energy without needing to install solar panels, and leverage the buying power of a group purchase!

Aviv Shalgi, CEO and co-founder of Solar Simplified, is dedicated to expanding the reach of community solar. Solar Simplified acts as an aggregator, linking subscribers with solar project developers. And as the industry grows, the role of aggregator plays an ever-increasing part in helping folks who ordinarily can’t go solar (shade issues, don’t own your home, or a myriad of other reasons) plug into the sun…virtually. How is Aviv helping change how solar is built, bought and bartered?

In this episode, you’ll discover:

• The vital role of clear communication and building trust in advancing community solar

• The need for better risk-sharing models and industry standards

• How aggregators ensure the success and growth of community solar

• How aggregators manage billing protocols with utilities and ensure regulatory compliance

Learn how Solar Simplified fills the gap by connecting customers to community solar projects.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

What is the unsung hero of solar installations?

Racking…  It's a "set it and forget it" component for contractors, as its reliability is essential to avoid costly service calls, making that critical product choice a “near-religious experience” for most installers. 

Kai Stephan, the founder and CEO of Pegasus Solar, has developed one of the fastest growing solar mounting software and hardware solution providers here in the United States on the vision of simplifying the product and giving homeowners and installers more peace of mind.

His entrepreneurial journey was not all smooth sailing. After leaving a kush Utility job at SoCal Edison to found Pegasus, Kai encountered more than a few challenges.  What do you do when your launch-customer files for bankruptcy? Pivot.  What do you do when regulations change the rules of engagement? Reinvent yourself. Pegasus is not exactly the business Kai thought he’d leave his corporate nest to create, but it’s proved a worthy competitor in a very competitive landscape for more than a decade, and seems to only be getting better.

Despite the hurdles, Kai has remained committed to his vision to make rooftop solar easy with a product that’s “better by design”. I’d encourage you to watch the video version of this one if you can, as I had an AHA Moment myself when Kai finally explained to me the genius of the product design. Here’s a significant stat for you - 5 Million units shipped over the past decade with ZERO product failures and…ZERO Roof Leaks!

There are numerous lessons to be learned along the way:

• The design features that make Pegasus solar installations fast, easy and more reliable
• Kai's approach to navigating financial setbacks
• A novel approach to water-intrusion testing that includes a kiteboard 
• How software automation accelerates solar panel layouts
• Pegasus’ creative process behind new product development

Hit play to gain insights into Kai’s entrepreneurial journey and how Pegasus’ hardware and software solutions are improving residential solar installation.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

“Unclear expectations are a downpayment for future resentment.” 

Maria Kingery is the Founder & Principal of 360Impact and Co-Founder and Chief Impact Officer of Southern Energy Management. With over two decades of experience, Maria has honed her coaching practice to shepherd leaders through the gauntlet of business growth. Previously working within the EOS (Entrepreneurial Operating System) framework, Kingery now offers a “delightfully independent” coaching style that helps business leaders unlock their potential and build a culture that empowers others. Her approach is rooted in practical, actionable advice tailored to each unique business, incorporating frameworks like the 15 Commitments of Conscious Leadership. 

There is wisdom gleaned from her 20+ years of entrepreneurship, and it’s an honor to share some of her business philosophy with you here.

You’ll discover:

• The importance of clear core values in guiding business behavior
• How coaching frameworks can streamline business operations
• The “Drama Triangle” and strategies for building a drama-free workplace
• How to select the right coach to help achieve personal and professional aspirations

Listen in now and discover how core values and coaching can be the catalysts for your business success.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

two years before the end of the Cold War to broker a licensing agreement for what would become the best-selling video game of all time: Tetris.

Either of those feats would be remarkable; to accomplish both is a whole other level of entrepreneurial achievement.  While some of you may not be familiar with today’s guest, you’ll definitely be familiar with his work, and you may have even watched a movie about him!

Henk Rogers is known as the father of role-playing games in Japan and for introducing Tetris to the world. Leveraging his software development and licensing expertise, Henk is now tackling what he considers the greatest problem of our time: climate change. And, yes, he was even played by Taron Edgerton in the 2023 Apple TV+ movie ‘Tetris’!

A mid-life health scare helped Henk realize that he needed to trade pixels for a higher purpose. Through founding the Blue Planet Foundation, he is helping to do just that, starting in his home state of Hawaii where he was instrumental in driving their goal of 100% renewable energy by 2045. With his most recent venture, Blue Planet Energy, he is developing advanced battery energy storage systems to enhance safety, reliability, and output for renewable energy.

In this Flashback Friday clip, you’ll discover:

• How Henk Rogers discovered Tetris and revolutionized the gaming industry
• The pivotal moment that redirected his career towards environmental activism and the fight against climate change
• The unwavering determination that has propelled him to the forefront of the renewable energy movement in Hawaii
• The strategies he's employed to transform the Aloha State into a model the rest of the planet can follow

If you’d like to hear more than just this snippet, then I’d encourage you to queue up episode 150 and explore how a gaming legend became a driving force in the fight against climate change.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

What does it take to build a 100-year business? How does one expand beyond integration of off-the-shelf products to branding power plants as a unique identifiable product? What does it take to secure an entire City’s rooftops…like Atlanta? 

Michael Chanin, the CEO and founder of Cherry Street Energy, is bringing this ambitious vision to fruition. Chanin's team is embracing the power of renewables for transforming our infrastructure, and my meeting with him left me inspired. Chanin is not your typical investment-banker-turned-renewable-energy-entrepreneur.  How this Macon, GA native found his way to banking is in itself an unlikely turn in his career. So, when he decided to leave Wall Street for Main Street, it was in many ways a return to his roots as a social anthropologist and activist at heart.

Chanin found his calling in the clean energy sector through his banking work with early financial pioneers like Vivint who were leveraging public markets to bring solar to neighborhoods around the country.  But, he saw a gap (Opportunity) beyond the residential solar revolution in how these products (power plants) could benefit municipalities, universities, and communities writ large.  What he built as a delivery mechanism, Cherry Street Energy, has quickly become Georgia’s foremost non-utility provider of renewable power!  And, with over 1000 projects in the queue, Michael and the Cherry Street team are just getting started.

In this episode, discover:

• Cherry Street Energy’s unique approach to finance and deploy distributed energy resources.
• Culture, collaboration, kindness, and a long-term vision as essential ingredients to success.
• How Warren Buffett changed Michael’s career prospects
• Their Shine On program for workforce development “from blue collar to new collar”
• The operational fabric supporting Cherry Street Energy's progress.

Hit play to learn how Cherry Street Energy is paving the way for a sustainable, low-carbon future.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Every growth story has roots in finding scalable and duplicatable processes. From a Big Mac to the Macintosh, the capacity to create products people want and galvanize a team around delivering them is what sets true market leaders apart from their peers.  However, in the more than 700 interviews we’ve done at SunCast, we know that the path to the top is not linear nor is it free from failure. So, when I see someone succeeding for multiple years in a leadership position, I want to know what made it work.  Such is the case with CPS Americas.  

Are you curious what frameworks & models contributed to their becoming the #1 Three-Phase String Inverter Supplier in the US?

What visionary leaders’ stories or tried-and-true methods did their leadership ‘borrow’ for application to the power electronics industry?

Bryan Wagner, GM and President of Chint Power Systems Americas (CPS), shares the strategies and insights that helped CPS reclaim their top position in the US Market. Through efficient management, teamwork, their “Lightspeed '' system and “triangle offense”, Bryan divulges for the first time the leadership and operational tactics that have cemented their market dominance and fostered an enviable team culture.

Here’s what you’ll discover:

• How CPS navigated quality challenges to reclaim market leadership
• The importance of developing a customer-centric culture and welcoming feedback
• Why slow is smooth, and smooth is fast in an evolving market
• Insights into the future of string inverters and energy storage solutions
• The value of an approachable leadership style and empowering your team

Listen in to hear Bryan Wagner's expert advice on driving growth and innovation in the solar industry.

You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

You can learn more about partnering with SunCast here: https://mysuncast.com/sponsors

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Mentioned in this episode:

CPS July 2024 V2

Imagine a Roomba on a solar farm with a camera that can automatically inspect modules, wiring, even hot-spots, and report all that information back instantaneously to the asset manager. That level of computer vision and automation is finally possible, and it looks a Lot like a fun Disney character you’d recognize!

Derek Chase, founder and CEO of OnSight, is revolutionizing solar asset management through robotics and computer vision that uses a WALL-E-like advanced autonomous navigation robot to significantly enhance the accuracy of solar farm inspections with AI-powered detection. With more than 15 years in the industry, Derek has pioneered scalable operations and maintenance solutions, successfully building and selling one of the most successful O&M businesses in solar - SunSystem Technologies. 

But Derek is not one to sit on his haunches and relax, nor are his co-founders (most from his previous venture), and his story of stumbling upon the idea for OnSight (at a Garage Sale, no less) is sure to inspire and inform your entrepreneurial tendencies.

Expect to learn:

• How OnSight's robots autonomously navigate and inspect solar farms, capturing high-resolution data beyond human capability
• The role of machine learning and computer vision in detecting subtle issues, like high-resistance connections that could cause fires
• Strategies for funding and assembling a world-class team
• The future of solar asset management with predictive maintenance and comprehensive data collection
• Lessons in entrepreneurship, risk-taking, and perseverance 

Listen in to discover how Derek Chase and OnSight are solving the unseen risks of solar one robot at a time.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Perhaps the best way to scale your company is by investing in your people!  

If knowledge is wealth, then upskilling your workers (and indeed yourself) could be the best return on your investment. Brittany Heller, Director of Program Management at HeatSpring, explains how training programs are not just essential for attracting and developing new talent, they’re also how growing companies scale commercially. By offering comprehensive online training, HeatSpring helps professionals learn at their own pace and fit training into their busy schedules, ensuring they are well-prepared for the demands of the industry. 

Here’s what you’ll discover:

• The role of online education in workforce development
• The benefits of upskilling and structured training programs
• How companies are scaling by upskilling their workers
• How HeatSpring collaborates with industry leaders to create tailored training solutions
• The importance of fostering a culture of continuous learning within companies

Check out Heatspring and level up your skills (or your team!).

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

I’m going to argue that procurement (buyer OR seller) negotiations are just like hostage negotiations. Hear me out.

Effective negotiations are crucial for uncovering hidden opportunities, maintaining control without aggression, and closing better deals. Mastering these skills can significantly impact business outcomes, ensuring more favorable terms and stronger relationships. And in procurement, there is often a lot at stake on both sides - and the hostage? Well, the project itself becomes the hostage.

And, in a world where we are SPRINTING to install as many GW As possible, we need more savvy negotiators who are helping set our projects free!

Chris Voss, a former FBI hostage negotiator and author of "Never Split the Difference," is a veritable expert with over 20 years of high-stakes negotiation experience. Voss now applies his hard-won insights to the business world. 

We’re going back in the vault to the time he agreed to come on and answer all my questions about negotiation.

Get a pen & paper.

Expect to learn:

• How to leverage FBI negotiation tactics in business
• The power dynamics of procurement and sales
• Techniques for effective communication and labeling
• The importance of slowing down negotiations

Play this valuable snippet from episode 101 and apply practical negotiation skills to your business.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Electrify Everything! 

Ok, we’ve heard that “Electrification” is coming, but beyond our Automobiles what else can be electrified? 

Did you know that cleaning up our built environment is one of the biggest clean energy opportunities today? In the U.S., buildings are the largest contributor to greenhouse gas emissions, representing 35% of total energy-related emissions. There are meaningful steps we can take to reduce the overall impact our buildings have on the environment while also improving how we use and enjoy being inside of them. For example, Today’s guest finally convinced me that the replacement of my gas stove with an induction stove not only makes ecological but also economical sense. But I learned so much more than appliance economics.

Our communities need safer, healthier, and more affordable energy. Most listeners of this show agree with that. The Building Decarbonization Coalition (BDC) is harnessing the power of coalition to forge paths for effective upgrades that power homes and buildings with clean electricity.  Panama Bartholomy, the Founder and Executive Director of the Building Decarbonization Coalition, has 25 years of experience in the building sector, and he’s committed to helping pave the way for electrification of buildings.  Bartholomy and his team are working to mainstream electric technology alternatives like heat pumps and induction stoves while also addressing the economic and equity implications of this transition.

Expect to learn:

• How neighborhood scale actions are the future of building decarbonization
• Market actors, including manufacturers and installers driving the transition
• The health and environmental benefits of eliminating gas appliances in homes
• Managing economic impacts of the gas-to-electric transition

Curious whether the move away from gas infrastructure can really happen?

We can all play a role in creating a cleaner, healthier, and more sustainable built environment - Tune-in to learn how.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Energy isn't a battle of fossil fuels vs renewables; it's about figuring out the energy transition together.

As a North Carolina State Representative (GOP), John Szoka was once dismissive of renewables, as many might expect.  Yet, after serving five terms in the legislature, Szoka transitioned from a renewable energy skeptic to a champion, thanks in large part to his open-mindedness when presented with data from a lobbyist which conflicted with his own understanding of the value of Renewables. Rep. Szoka carried the Republican torch on clean energy by championing key bills, including House Bill 589: Competitive Energy Solutions for NC and House Bill 951: Energy Solutions for NC, two bipartisan pieces of legislation that each altered the trajectory of energy within the state.  Now, as the CEO of the Conservative Energy Network (CEN), he works to educate and engage conservatives in rural communities about the benefits and opportunities of clean energy. Szoka is a true believer and his work is converting hearts and minds in the heartland of America.

Expect to learn:

• Why John Szoka shifted his stance on clean energy.
• The role of CEN in educating rural communities about clean energy benefits.
• The impact of property rights and energy costs on conservative views.

Listen in to discover how bipartisan cooperation and conservative advocacy can deliver results for the clean energy transition.

Mentioned in this episode:

CPS July 2024 V2

Finally, a feel-good story of independence and triumph!  There’s little more patriotic and American than the dream of starting out on your own and building a business that supports your family, serves your neighbors and builds a durable legacy. And we even have a “He left med school for this?” to pull your heart strings too. 

The true-life story of the rise of Summit Energy as one of the Inc 5000 fastest growing companies, now 2 years running, is a heartfelt look at how Culture truly does eat Strategy for lunch. 

In this episode, Summit Energy's co-founders, Eric Israelsen and Dallin Maw, share their journey from door-to-door sales to building a thriving solar business. Armed with a philosophy of continuous improvement and a desire to empower their customers and staff to be community leaders, they’re giving people reasons to trust the solar industry again. Tune-in as Summit’s Chief Empowerment Officer discloses how building their company helped both find fulfillment in work and life. 

Hope you’ll take a break from ice cream and apple pie to feast on this homegrown success story. It’s sure to inspire and guide any would-be solar company leader to reach new heights.

Expect to learn:

• How Summit Energy empowers their customers and staff 
• The leadership philosophies that have made Summit Energy a success
• Dallin's emotional story of what he overcomes every day to be successful as an entrapreneur 
• How Eric and Dallin foster continuous learning and growth in their business
• Real-life stories of how Summit Energy's culture has impacted employees and customers

Ready for a solar industry story where the good guys are winning? Hit play!

And, even if you’re listening to this months or years from it’s publishing date, Happy Independence day, #SolarWarrior!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Have you ever wondered why clean energy is not only surviving, but thriving in RED states here in the USA? 

Despite the common perception that Republicans are against clean energy, states like Georgia (and AL, SC, and FL, not to mention TX!) are seeing significant solar growth. 

Republican Tim Echols, Vice Chairman of the Georgia Public Service Commission, discusses Georgia’s journey to becoming the 7th largest state for utility-scale solar (with 6GW!) and how they are gearing up to meet the increasing energy demands of expanding data centers. GA is expected to be a clean energy stronghold for years to come…what’s behind that growth and sustained interest?

Expect to learn:

• How Georgia structured its solar policies to make financial sense for constituents
• The future of the IRA if Trump is elected
• Echols’s perspective on nuclear energy's role in meeting future power demands
• The outlook for EV adoption following pandemic slow-down and factory build-out delays from Rivian (and others)

Don’t miss this insightful conversation with one of Georgia’s true clean energy champions (who just happens to be a Republican!)

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

In 50 short years, solar energy transformed from a niche interest to a key driver of the global energy transition from fossil fuels to renewable energy. 

The Solar Energy Industries Association (SEIA) has been at the forefront of this transformation, advocating for policies, fostering innovation, and driving growth in the industry. Founded in the wake of the 1973 oil crisis, SEIA has worked tirelessly to give solar “a seat at the table” in Washington, and the fruits of their labor are plentiful.

In honor of SEIA’s 50th anniversary, key figures from SEIA's past and present discuss the evolution of the solar industry. Abby Hopper (sitting CEO & President) hosted this panel with Fred Morse, Scott Sklar, and Rhone Resch (all key SEIA past leaders) to share their stories of the trade association’s 50 year rise and successes.  From watching solar energy evolve beyond it’s solar water heating roots to the sophisticated photovoltaic and battery energy storage systems of today, their stories highlight the milestones, legislative victories, and technological advancements that have propelled solar into the mainstream. 

Abby’s Linked Post on the roundtable captured the moment well, from stories of the founding of SEIA, to how the Investment Tax Credit came into being. And we gained insight into where these legends believe both SEIA and the industry will be over the next fifty years.

But we captured the moment as it happened, and we hope you’ll actually give it a listen!

Expect to learn:

• SEIA’s fascinating origin story 
• Early challenges and how the industry overcame (and is still overcoming) skepticism
• Key legislative victories that helped solar along the way 
• The expanding applications of solar technology
• What the future of solar and storage looks like 

Queue it up; get inspired by some of the OG pioneers of solar energy!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The United States just surpassed 5 million solar installations, but as excited as Abby Hopper is to shout that from the rooftops, she agrees we’re just getting started. While the last 50 years was about building a solid foundation (fighting for every inch), the next 50 actually has a lot more at stake.

The Solar Energy Industries Association celebrates its 50th anniversary this year, marking half a century of progress, innovation, and entrepreneurship in solar energy and storage. 

Nico joined Abby Hopper, SEIA's President and CEO, at SEIA’s Washington, D.C. headquarters, to discuss the profound impact policy advocacy has made on the industry growth.  SEIA has also helped produce industry standards and public awareness that both professionalized and propelled solar to new heights. Our largest trade association has had a large role to play in keeping solar power at the forefront of America's energy future, and that future is looking bright.

Expect to learn:

• How  SEIA has evolved as an organization over the past 50 years and what the next 50 should look like.
• How Abby and SEIA are tackling the industry's most pressing challenges.
• SEIA's plans to advance solar through storytelling and advocacy.
• How they plan to navigate whatever political outcome happens in the upcoming election. 

Listen in to hear a front-line solar warrior give her insights on the past, present, and future of the solar industry and how we all have a role to play in advancing clean energy.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

How can we meet the growing demands for renewable energy without losing precious agricultural land? 

Agrivoltaics! It’s one of the most exciting growth sectors in solar energy! This approach leverages solar photovoltaic (PV) systems without losing the property’s agricultural capabilities, thus unlocking fertile and scarce land’s dual-use potential. 

Few have done as much to proliferate education on this topic as Dan French, Executive Producer of the Solar Farm Summit.  We recently had Dan take over as a stand-in host for Nico, and he invited Mr. Dave Gahl, Executive Director at the Solar and Storage Industries Institute to discuss all that agrivoltaic promises and what barriers still hold this promising vertical back.  

French and Gahl provide insights from the field where these practices are helping to stabilize farm revenue, enhance biodiversity, and support renewable energy goals. 

Expect to learn:

• Key barriers to wider agrivoltaics adoption
• How The Solar Farm Summit’s case studies help to standardize templates like grazing contracts and insurance agreements
• Current funding opportunities for agrivoltaics projects

Discover how agrivoltaics is offering a win-win solution for farmers, energy producers, and the environment. 

And don’t miss out on the best annual agrivoltaics conference, happening in just a few weeks in Chicago - the www.solarfarmsummit.com!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

I learned a staggering statistic recently: Almost 90% of solar panels are thrown away when they reach the end of their useful life.  

In 2016, The International Renewable Energy Agency projected that 78 million tons of solar waste would be created by 2050. Within that waste sits a goldmine of opportunity: $15 billion in recyclable materials that most of the industry is simply ignoring. One entrepreneur, however, is transferring his e-waste knowledge and experience to this relatively new high-tech waste problem.

Adam Saghei (sah-gah-ee), the CEO and founder of We Recycle Solar, has translated his background in reverse logistics and managing e-waste into building one of the largest utility-scale solar recycling operations in the world. Along the way, he discovered that off-the-shelf technology would only get them so far, so, he built the technology required to increase throughput and therefore accelerate recycling capacity. But, it’s still not enough.  

 WRS has the capacity to process 7,500 modules a day (345,000 lbs) and 69 million pounds in a year, (the weight of 700 Boeing 737 jets). Still, they’ll need FOUR full-scale facilities the size of their Yuma, AZ processing plant to even begin to address the current (not future) waste stream. 

It is yet to be proven whether we as an industry will embrace the opportunity to recycle. Like all recycling, it requires a higher end-of-life cost for processing. So, the real question is, “what price is acceptable, and who will pay it?”

Expect to learn:

• The complexities and hurdles faced in recycling solar panels.
• The cost of recycling solar panels vs landfilling them.
• We Recycle Solar’s “hot knife” method. 
• Strategies for reducing solar waste 
• The latest advancements in solar panel recycling.

Curious how you can help reduce solar waste? Listen in and expand your knowledge on end-of-life solar module management.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

When it comes to certifications and training in the solar industry, one name (or label) stands out and is recognized as the gold standard: NABCEP.  The North American Board of Certified Energy Practitioners is the certifying body for Solar PV and Battery Installers here in North America, and I’ve been told that the NABCEP certification test is as hard as the Professional Engineering (PE) exam! And, one trainer is the top educator for NABCEP (and many other areas of solar) in North America…

Nico sat down with Sean White, a leading figure in solar education for more than 16 years, during the recent NABCEP Conference. Sean is also the IREC Trainer of the Year and Trainer of the Decade award winner; suffice to say, Sean's expertise is at another level. 

Sean’s "Introduction to Solar PV Design, Installation and Code - Self Study" is one of the most popular and reviewed courses in the industry - 11,0000+ students and nearly 2000 positive reviews!

Think you’re ready to take the exam? Try Sean’s FREE NABCEP PV Certification Practice Exam! 

Never heard of Sean?  Give today’s episode a listen, and we’re sure you’ll agree that he’s one of the most informative and entertaining educators in the industry today.

Expect to learn:

• How earning a NABCEP PV Associate credential can boost your career 
• Insights into the NABCEP certification process.
• How to find NABCEP-certified professionals in your area

Whether you're a seasoned solar veteran or new to the field, Sean's insights will equip you with valuable information to advance your solar career. You can find Sean’s courses on HeatSpring.

Disclaimer: we may earn an affiliate income if you use any of the links here to pay for a course on Heatspring. Thank you in advance for supporting SunCast by supporting your OWN growth and advancement in this industry. Good luck and let us know how you’re doing!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Mary Powell, CEO of Sunrun, has cast the vision of the leading solar brand in North America as a clean energy lifestyle company. She recently shared with Nico how Sunrun is accelerating the transition and nearing its millionth customer despite the typical electric utilities' “no and slow” culture.

Under Powell's leadership, Sunrun installed more than 1 GW of solar in 2023, maintaining its position as the nation's leading residential solar provider. Even more impressive, perhaps, is how Sunrun’s “year of energy storage” netted an unprecedented growth rate of battery attachment to solar projects. They’ve also set a few key milestones in key markets like CA and Puerto Rico for grid services of distributed batteries.

As a former utility executive, Nico asserts that Powell is “bilingual”, understanding how to navigate and communicate in both the private sector and Utility environments facilitating the integration of more renewables into the grid. Now, she is proving that distributed energy resources (like rooftop solar) can support grid reliability when networked as virtual power plants (VPPs), and promises we are in the midst of a ‘customer-led revolution’.

Expect to learn:

• Details of the largest virtual power plant (VPP) in the nation.
• Why “customer obsession” is key to consumer confidence.
• The role of virtual power plants in creating a resilient grid.
• How Sunrun achieved a 50% storage attachment rate.

Click play to hear directly from the CEO proving that distributed energy resources can support a stronger, more resilient grid.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Anti-dumping and countervailing duties (AD/CVD) are nothing new; they have plagued US-based solar developers and decision-makers since 2011. These duties, aimed at preventing unfair trade practices, greatly impact pricing and timelines of solar projects and generally seed uncertainty in the marketplace (at the outset, at least).  We now have a new round of trade investigations being undertaken by the US Dept. of Commerce. What’s at stake, and who will be most impacted?

AD/CVD investigations were initiated 13 years ago to address concerns in the marketplace that Chinese-based solar module manufacturers were unfairly influencing fair market price of solar panels through dumping and government subsidies. On May 15th, 2024, the International Trade Administration (ITA) announced a new investigation into PV cells.  This time, however, it goes beyond mainland China and focuses on 4 additional countries of origin — Vietnam, Cambodia, Thailand, and Malaysia — countries that presently supply about 80% of the US's solar modules. These potential duties, ranging from 50% to 250%, aim to prevent dumping (the sale of foreign goods in the U.S. at significantly lower than U.S. prices) and protect domestic manufacturing.

Yet, many are of the opinion that it’s just going to create more market uncertainty and further slow the progress of solar energy deployment. 

Dan Shreve, VP of Market Intelligence, and Christian Roselund, Senior Policy Analyst at Clean Energy Associates (CEA) are veritable market experts on the topic, so I asked them to help us understand whether the recent AD/CVD investigations are expected to profoundly impact procurement in the coming months and what else this trade case may implicate in the US market looking out into 2025. 

Expect to learn:

• A short history of Anti-dumping and countervailing duties. 
• How AD/CVD investigations affect solar imports and project timelines.
• CEA’S expectations for upcoming tariff rulings, rates, and their impact on future pricing.

Dan and Christian offer clear insights to help you navigate these changes. Whether you're a developer, IPP, or decision-maker, this episode will equip you with the knowledge you need to make informed decisions in the coming months. 

Worried AD/CVD will impact your solar projects? Listen in to find out if you’re at risk!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

In the solar industry, we’re often building the plane as we fly it, as it were. 

This is ever-moreso evident in commercial and industrial (C&I) solar, a relatively untapped market with unique challenges. One of the key areas of failure is a lack of funding.  And, often, the culprit that leads to failed projects or lack of funding (ie, un-interested buyers) is poor processes. 

So how do you teach due diligence and standardize processes when it seems we’ve been making them up as you go for so long?? 

Despite it still, at times, feeling like the wild west in solar development, there are numerous industry veterans who have vetted and validated hundreds, even thousands of projects and developed simple checklists, toolkits, and data room best practices to help any developer willing to seek professional guidance.

Keith Cronin, Founder & CEO of SunHedge and instructor for HeatSpring, is a pioneer in the U.S. and Pacific Island solar markets. In today's episode, Keith shares his journey from helping shape Hawaii's solar market with Jigar Shah to teaching hundreds of organizations how to fine-tune their own best-practices, financial models and project diligence efforts. Along the way, Keith has helped to build trust in the market and innovative financial models for getting projects across the finish line. 

Expect to learn:

• Specific strategies for strong financial models and building trust for your solar project. 
• Tools you can deploy immediately for more accurate assumptions in your models and risk reduction in C&I solar projects, in particular.
• Keith’s perspective on how we can bring more people in from other industries like oil and gas, real estate, and tech.

Careful listeners will learn (and see) how to use Keith’s FREE project screening tool, or gain access to his bestselling course, Solar Executive MBA Training, on Heatspring. 

Finally, if you’re ready to further develop your own thought leadership or share your expertise, check out Solar Academy, a social knowledge platform for the solar energy industry.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Ever get annoyed when you order takeout and they give you the obligatory plastic wrapped napkin and plastic cutlery? If you’re like me, you politely decline, but most just take them and dispose of them directly in the waste bin.

The world is drowning in plastic waste, and current solutions to a useful alternative aren't cutting it. 

PlantSwitch, a North Carolina-based startup co-founded by Dillon Baxter, uses agricultural byproducts to create a durable, plastic-like resin. With it, they aim to tackle the world of disposable cutlery. Their products are 100% compostable and decompose naturally, even without the need for commercial composting facilities.

If your response to compostable cutlery is an eye-roll because they are neither reliable nor compostable, you’re in good company with Dillon.  That’s why when he takes a potential investor out to dinner, he invites them to cut into a thick steak with one of his compostable knives…they usually invest. And with those investments, PlantSwitch is opening a new facility in Sanford, North Carolina, where they can produce 50 million pounds of truly compostable bioplastic resin annually! Until now, there was really nobody providing a wide-scale alternative to single-use plastics; Tune in to hear how PlantSwitch is pushing the boundaries of what's possible in the biodegradable plastics industry.

Expect to learn:

• How traditional plastic recycling is broken.
• How PlantSwitch uses agricultural waste to create compostable products.
• The real story behind consumer recycling (it’s more sinister than you might think).

Discover how PlantSwitch is transforming the plastic industry. Listen now!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

If we’re going to address climate change through capitalism, we’ll need about $10 Trillion. 

The growing climate crisis demands that we take urgent action, but early-stage climate entrepreneurs still face significant barriers in finding the funding to bring their innovations to market. 

CEO and co-founder of Enduring Planet, Dimitry Gershenson, offers a solution to a critical funding gap climate entrepreneurs face. After building the Energy Access program at Facebook and seeing first-hand how hard it was to get access to this much-needed startup capital, Dimitry has leveraged his experiences and network to create a fintech platform that provides fast, flexible, and founder-friendly working capital to climate-focused startups.

Enduring Planet offers non-dilutive capital (funding that doesn’t require a founder to give up equity or ownership) and comprehensive financial advisory services to help climate entrepreneurs navigate funding challenges. By doing so, they enable these startups to accelerate their projects and make significant strides in the fight against climate change.

Expect to learn:

• Practical advice for securing and managing funding in the climate tech space.
• The unique financial hurdles faced by climate entrepreneurs (and how we can overcome them).
• How Enduring Planet’s innovative grant advance product works.
• Why non-dilutive capital is critical for early-stage companies.
• Dimitry’s story of transitioning from Peace Corps volunteer to climate finance leader.

Hit play to find out more about Enduring Planet’s innovative climate finance solutions.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Struggling with imposter syndrome? You're not alone. 

Returning guest (Ep 333, 687) Paula Glover, President of the Alliance to Save Energy, delves into one of the most common emotional challenges faced by leaders and entrepreneurs. Paula gets real about the self-doubt leaders face and the importance of authenticity in leadership. It’s rare to get this kind of honesty in a b2b podcast conversation, and Paula does it with guts and grace.

As the head of the Alliance to Save Energy, Paula has been a champion for diversity and inclusion in the energy sector. Her experience shows how crucial personal growth and self-awareness are for effective leadership. The conversation touches on the significance of self-reflection, the power of words, and the responsibility that comes with leadership roles. 

If you’ve ever struggled with self-doubt, you’re in good company.  Oprah Winfrey, Maya Angelou,Tom Hanks and David Bowie are among the many professional performers, unquestionably successful, who’ve battled the self-talk and emotional rollercoaster of feeling like an imposter. 

Ready to conquer your own imposter syndrome and lead with confidence? Listen in to hear Paula's empowering stories and actionable advice.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

He came to America with ten thousand dollars and a dream of making it big. A few years later, he was a legitimate rock star, rocking arenas with Black Sabbath and Ozzy Osborne.  So why did this British rocker who achieved the height of music stardom give it all up and start an EV charging business? How did that turn into not 1 but 3 successful exits (his most recent for north of $80M to Enphase) and a fourth energy sector startup sure to find similar outcomes? Rue Phillips, a rockstar turned entrepreneur, has a story unlike any other we’ve told here on SunCast.

Rue has always had an interest in electronics, so perhaps it’s a natural that when he hung up his axe he would find a way to leverage the trade skill handed down through his family.  But in the 90’s, EV charging and solar energy were hobbyist businesses for most aspiring entrepreneurs. Yet, Rue found himself installing EV charging infrastructure for the Hollywood elite, and parlayed that experience into fixing what he saw breaking in the solar industry, literally. 

Now, Rue has turned his attention back to addressing the weak link in our Electric Vehicle (EV) dreams, charging. A considerable portion of EV charging infrastructure is unreliable or inoperable. Phillips, once a guitarist for rock legends like Black Sabbath and Ozzy Osbourne, has truly found his rhythm in energy entrepreneurship, founding several successful ventures including True South Renewables and 365 Pronto.

His newest venture, SkillFusion, is a digital learning platform that aims to train skilled professionals to address the critical need for reliable EV infrastructure. SkillFusion offers comprehensive training programs to prepare the workforce needed to maintain and repair EV chargers.  Phillips and his team aim to help EV charging companies achieve their long-promised 97% uptime guarantee.

Expect to learn:

• Why reliable EV infrastructure will boost the industry's growth.
• How SkillFusion's training programs are bridging the skills gap in the EV sector.
• Rue Phillips’ journey from rockstar to renewable energy pioneer.
• Rue’s strategies for transforming passion into a successful business venture.

Discover how SkillFusion is powering the EV revolution, one skilled technician at a time.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

US manufacturing is back! 

We were recently invited to a ceremony to celebrate the expansion of Nextracker’s dedicated steel torque tube manufacturing lines at JM Steel’s Leetsdale facility in Pittsburgh. This historic site, formerly Bethlehem Steel(the company that produced the landing craft for Normandy during World War II) now manufactures low-carbon steel tubes for solar trackers. Among the many dignitaries present at the event were 3 people on Nico’s yet-to-be-interviewed bucket list, so he got the chance to get some genuine reaction commentary and excellent b-roll of the factory line up-and-running (see our Youtube video for that!)

You’ll hear from these 3 pioneering solar warriors in today’s episode:

• Yuri Horowitz, CEO of Sol Systems, 
• David Crane, DOE Undersecretary for Infrastructure, and 
• Kelly Speakes-Backman, Executive VP, Public Affairs at Invenergy  

Each has an interesting perspective to offer on how the solar industry is reshoring manufacturing. Expect to learn:

• How the U.S. government plans to fast-track permitting and workforce training
• Exactly how this clean green steel factory is aiming to triple its output.
• Ways companies like Invenergy plan to support domestic manufacturing
• Updates on the DOE’s commitment to awarding billions in infrastructure funds.

It’s beautiful to see manufacturing returning to U.S. soil. Hit play to learn why now is the time for solar companies to reshore manufacturing… And the incentives they’ll earn for doing so.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

It only took me 8 years and 699 episodes to finally land today’s guest! But the wait was WELL worth it. You’re in for a treat. And it was recorded in-person at Strata’s HQ, so you might enjoy some of the extra footage included in the YT video version of this episode. 

Markus Wilhelm founded Strata Clean Energy in 2009, but readily admits that he didn’t have the right initial vision for the company.  In fact, it wasn’t till the THIRD pivot that he says they really found their groove.  By any measure, Strata has now become an undeniable success-story in the world of Solar Energy Development and Construction. Over the course of 15 years, Strata has grown from a small residential installer to a globally-recognized utility-scale developer, owner, and operator of clean energy assets. 

Yet, few have been able to get access to the man behind the curtain and unpack what makes him tick and how Wilhelm's background as a former media executive uniquely prepared him to grow the company to this level. One of the most interesting things for me, having done now 700 of these, is that when Markus and his wife began this venture, it was supposed to be something to pass the time…in his RETIREMENT!  15 years later, he’s still going strong, and Strata is more relevant and impressive than ever.

Filmed at Strata's Durham NC HQ, this episode finds Wilhelm reflecting on the company's evolution—from pioneering the North Carolina solar market to building multi-billion dollar solar and battery storage projects. 

Expect to learn:

• Strata’s three strategy changes that led them to become the company they are today. 
• How building a vertically integrated business model can enhance your project quality.
• How Markus’s background as a media executive prepared him to grow an energy company
• How Strata plans to stay flexible amid inconsistent government policies and administration changes

This is a rare opportunity to hear how an industry titan built a solar company from the ground up.

Oh, and listen closely, because we’re giving away a free gift to our listeners for helping us reach 700 episodes!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

265,000!  That’s how many of you/us work in Solar Energy so far (and rapidly growing!)

Yet, with 4 million solar installations in the U.S alone, Solar Energy is rarely featured in mainstream media. WHY?

Probably True Solar Stories, a podcast created by Tor Valenza, also known as Solar Fred, aims to bridge this content gap with engaging solar-themed fictional tales.

Valenza, once a Hollywood writer for shows like "The Dead Zone," "Dharma and Greg," and "Stargate SG-1” brings a uniquely solar flair (get it? 😉).

This BONUS episode features Solar Fred sharing a whimsical story about a wedding he actually officiated at RE+ several years back. Loosely based on real events, the narrative follows Matt and Molly, two solar industry professionals who plan to wed at the convention with the help of their industry friends. When an unexpected blackout threatens their plans, the solar community bands together to pull off an unforgettable off-grid celebration on a Las Vegas rooftop.

Stay tuned for Solar Fred's collaboration with Resource Labs and definitely subscribe to Probably True Solar Stories — where the power of the sun meets the power of stories!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Many of us working in clean energy forget that access to clean power is still a privilege, not a right. Millions of Americans still don’t have the freedom to choose clean energy. 

People all over the country want to fight climate change by choosing renewable energy sources for their homes and businesses. But, in monopolized electricity markets, consumers are forced  to purchase power from the only available utility (like Duke Energy here in my home state of NC).

CleanChoice Energy is fighting to address this limitation. As you’ll hear from Zoë Gamble Hanes, President of CleanChoice, their platform enables residential customers in deregulated Northeast and Mid-Atlantic states to choose clean energy.  And their the first in the nation to offer 100% green energy direct-to-consumer, or farm-to-table as one press release recently put it.  That is to say, they own both the generation side (with solar and wind farms) and the retail side (consumer choice contracts in deregulated markets), thus “gen-tailer”. 

Expect to learn:

• How CleanChoice Energy distributes power to offer residential customers in deregulated markets a cleaner choice. 
• Why  True Green Capital Management acquired a majority stake in the company.
• Zoë’s Pioneering role in kickstarting the NC solar [tax credit] market and her subsequent milestones with FLS Energy and Pine Gate Renewables.
• How hiring diverse leadership is helping CleanChoice solve complex energy sector problems.
• The importance of balancing professional drive and personal well-being as a leader.

Passionate about clean energy access? This one’s for you. Hit play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Imagine that your phone rings. The person on the other end tells you: “you won the project. Now, we need you to fly to Australia and build the largest battery backup project in the entire world.” 

Powin, a Portland, Oregon-based battery energy storage developer, was up to the challenge. 

Nico got a chance to sit down with then-President of Powin, Anthony Carroll, to discuss where the energy storage market is headed and how large-scale integrators like Powin are moving the needle. 

Under Anthony’s leadership, Powin secured the nearly 2 GWh Waratah Super Battery project in Sydney, Australia. We asked him for his insights into the utility changes and emerging job opportunities that are driving the adoption of battery technology.

Expect to learn:

• How Powin won the contract to build the world’s largest battery backup system. 
• The advancements in safety and reliability shaping large-scale battery deployment.
• Why the U.S. battery market is finally ready for Wall Street

You can learn a lot in 15 minutes… Click play to hear the full discussion!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Chris Nelder challenges the status quo. 

And his efforts have, for nearly a decade, centered on mobilizing an army of supporters to help us transition away from fossil fuels. As creator & host of the podcast The Energy Transition Show, Nelder aims to "influence the influencers" through carefully researched interviews with clean energy experts. I know that many many listeners of SunCast are also listeners of Chris’s show (and many have even told me you’re paid subscribers!) which has long-inspired me to watch and appreciate what Chris does. It took me YEARS to finally convince him to give me the honor & privilege of hearing his backstory and sharing it w/you all.

Chris has written about energy and investing for decades, and I consider him one of the genuine thinkers and thought leaders of our modern energy community. Like me, he’s interviewed hundreds of guests on his show and has over 200 episodes; unlike me, each episode for Chris is a deep, deep dive into the technical details geared to help academics and laypersons alike have a more sensible and well-rounded understanding of a topic, not necessarily a person. 

I have heard said of him, “Chris helps me think better about the topic and gives perspectives I might not have considered.”

I like to think of him as a sort of clean energy Yoda…gently, reverently moving the collective ‘mind’ toward the outcome he envisions for our clean energy future, one conversation at a time.

Expect to learn:

• Chris’s journey from internet publishing to solar PV system engineer to energy journalist
• Creating a common vocabulary for key concepts like “renewables” and “energy transition”
• His perspectives on underrated technologies like distributed energy resources (DERs), virtual power plants (VPPs), and geothermal energy
• How Chris selects the most impactful topics and guests 
• Why Chris built The Energy Transition Show as a subscription podcast

 Still reading? Must be pretty intriguing. Hit play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The IRA gave solar manufacturers a huge incentive to manufacture on U.S. soil. How does the 45x incentive work, and are we actually gonna see anybody other than Nextracker capitalize on it?!

Companies like FTC Solar are taking full advantage of this huge manufacturing tax credit. Their Vice President of Sales, Eric Frazier, shares how they’re bringing higher-paying manufacturing jobs back to American communities and what it means for developers.

He also shares his career lessons in mitigating project underperformance, navigating complex project sites, and empowering rural economic development.

Expect to learn:

• How The Inflation Reduction Act(IRA) is transforming U.S. solar manufacturing 
• FTC Solar’s plan to take its manufacturing from 50% domestic to 85% U.S.-based
• The challenges we need to overcome to manufacture complex components in the U.S.
• How Agrivoltaics can create multiple revenue streams for landowners 
• The impact that re-shoring manufacturing is having on small American communities. 

 Interested in the creative ways solar is reviving American communities? Press play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

We’ve heard that we need to focus on workforce development.  Yet many times the workforce we’ve developed has to re-invent the wheel for lack of reliable systems to a) know what good looks like, and b) replicate it in the field with minimal oversight.  

What if any solar installer had reliable, step-by-step installation guidance straight from any manufacturer? Would this improve the process? 

Solar projects are custom-built each time, often with components from a range of OEMs. This means that installers have to spend costly hours figuring out how to connect different solar technology on a per-project basis (what we often refer to as commissioning).

Sierra Fan, cofounder of illu, offers a solution to this age-old efficiency hurdle. illu is a software platform that allows manufacturers (and installers) to create custom easy-to-follow processes to aid installers in completing fieldwork of all types. This system eliminates the need for manufacturers(OEMs) to develop their own bespoke software, and it guides installers through solar system installations and commissioning safely, every time.

It’s the simple yet effective idea that won illu the Solar Prize from the DOE and I believe it could be the perfect solution for OEMs trying to better support Installer operations.

Expect to learn: 

• Why illu won the American Made Solar Prize
• How Sierra went from financier at Morgan Stanley to successful entrepreneur
• How illu got their start working on microgrids in Myanmar.
• Strategies for promoting sustainable technology adoption in emerging markets.
• The  partnerships and resources that are bringing  illu early success

This is a startup-story that you won’t want to miss!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

What if solar installers could easily integrate energy storage with any inverter on the market? LG Energy Storage Systems (ESS) makes that possible, and in an important and elegant way. 

At the 2024 NABCEP Conference, Jim Brown, Senior National Sales Manager at LG ESS, highlighted  LG's new "Home 8" AC-coupled energy storage system, a game-changing product for solar installers. In today’s episode, Jim and Nico discuss AC vs. DC-coupled systems, homeowner misconceptions, and a new technology that will help homeowners maximize the their solar plus storage investment. . Expect to learn:

• Why some homeowners are still buying energy storage systems without solar
• What installers can do to better educate and prepare homeowners for power outages 
• How LG engineered the Home 8 to work with any inverter on the market
• The importance of “frequency watt control”
• How to get the power of Home 8 for your customers

Still reading? Come on, hit play! It’s what the cool kids are doing…

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

We often take access to electricity, refrigeration, and running water for granted. In many parts of the world, these are luxuries. 

In today’s episode, Andi Kleissner and Kurt Kuhlmann, Co-founders and Co-CEOs of Amped Innovation, discuss how they’re changing lives by installing high-performance off-grid solar systems and appliances across Asia and Africa. Nico visited with the pair in their CA headquarters; Seated on two of their high-efficiency solar freezers, they share insights from making solar products that empower impoverished families in the “developing world” to earn stable incomes. 

Expect to learn:

• Amped Innovation’s strategies to encourage productive use of power in emerging markets
• How Amped Innovation designs products with affordability and repairability in mind to make clean energy accessible to the most remote communities. 
• How Amped Innovation leverages microfinance and Pay-as-You-Go systems to overcome financial barriers for families.
• About Amped’s full suite of products, from TVs and freezers to generators

Their entrepreneurial journey is inspiring; we hope you feel the same!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

New York set an ambitious goal for a zero-emission electricity sector by 2040.

What will it take to get there? 

Turns out, hydrogen may be a key component to New York's climate strategy, especially for difficult-to-electrify sectors.

Haiyan Sun is the program manager and team leader for hydrogen and clean fuels at the New York State Energy Research and Development Authority (NYSERDA).  With over a decade of experience in the power sector (much of which was in GE’s gas division), she has valuable insights to offer on hydrogen’s potential to fuel NY’s clean energy goals, so listen up!

Expect to learn:

• How hydrogen can decarbonize hard-to-electrify industries like the transportation, power gen, and high temperature industrial sectors (ie, Steel).
• The importance of including disadvantaged communities in the energy transition.
• New York's strategy for making hydrogen as successful as solar and battery storage. 

Curious about how hydrogen fits into the green energy puzzle? Press play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Is solar plus storage magically going to fix our grid? If you listen to many of the conversations I’ve heard the last 2+ years, you’d easily assume “we got this, just throw some batteries out there and we’re well on our way to 100% RE!” 

Turns out it’s not that simple. 

Building hybrid power (solar+storage) projects requires a deep understanding of the unique challenges they present, from how to forecast revenue to  building integrated software solutions that can handle massive complexity.  Leigh Zanone, an 18-year solar industry veteran, shares his insights and experience from working in leadership roles at meteocontrol and Avantus (formerly 8Minute Energy) plus a long tenure in the monitoring & asset management side of the business long before that was even the terminology. Leigh’s expertise spans the technical, legal, and financial aspects of solar project management, and his perspective on what it takes to finance and build these projects will challenge your conventional wisdom. 

Expect to Learn:

• Why deploying hybrid projects is far more complex than solar-only projects.
• Why comprehensive software solutions for forecasting and optimization are currently lacking (and how we can solve this issue).
• How we can better educate investors to help them understand hybrid project risks.
• The hidden complexities that actually require longer diligence periods for hybrid projects.
• What factors make solar plus storage almost three times more volatile than traditional solar projects

Press play, get smarter.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

How do we solve yesterday’s interconnection problems with today’s technology? 

Alexina Jackson, Vice President of Strategic Development at The AES Corporation, pulls back the curtain to show us how AES is using cutting-edge technology to integrate MORE renewable energy into the grid. Because we need to add new energy fast and our current grid isn’t up to the challenge, AES is inventing solutions as they go.

Expect to learn:

• How AES’s new technology can push more power through existing wiring when the conditions are right
• Why more battery storage will add flexibility to the energy grid.
• AES’s method for turning distributed resources (separate windmills, solar farms, etc.) into “virtual power plants” 

AES is the leading developer for commercial and industrial customers in the US. They’re on the front lines, inventing technologies to augment the efficiency of existing utility assets. 

Ready for the most useful fifteen minutes of your week? Hit play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

As our Secretary of Energy says, deploy deploy deploy! It’s incredible to see how hard we’re pushing to modernize the grid, but, we also must maintain and ensure solar projects are delivering on every kilowatt hour that we promised. Today’s guest has been delivering on those promises for nearly two decades. 

Josh Fraughton, a renewable energy veteran with nearly two decades of experience in the solar industry, has seen firsthand the increasing need for a stable supply chain for solar O&M. So Josh collaborated with RNWBL at the founding of R7 Supply, a venture so immediately successful that it scaled to meet to start filling the gaps within 18 months and continues strong today under RNWBL.

Today, he shares his entrepreneurial journey with us. 

Expect to learn:

• Josh’s story of going from boots-on-the-roof as an installer to orchestrating O&M and supply chain operations for industry giants.
• A business idea to address a need in the solar industry that Nico and Josh both believe will be huge
• Josh’s plan to tackle obsolescence in solar components and ensure that systems remain efficient and viable over time.
• How well-intentioned entrepreneurs are creating their own inflation in the solar industry. 

Don't miss out – press play to learn more about optimizing the O&M side of the solar industry and Josh’s extensive experience solving the industry’s problems.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Increasing extreme weather events year over year are forcing all energy assets to reconsider asset protection and resilience. The solar industry has been wrongly accused of grid reliability issues in the face of these extreme events, but what does the data say from operating assets that have “weathered” the storms? 

Lightsource BP’s Kevin Christy is working to prove solar energy's resilience (especially during challenging weather conditions) and address misconceptions about renewable energy in grid stability and performance. As Head of Innovation and Operational Excellence for Lightsource BP, he and his colleague Dave Martin explore the future of solar energy, discussing advancements in technology, operational efficiency, and the crucial role of data analytics in optimizing solar plant performance.

Expect to learn:

• Strategies for managing solar assets during extreme weather events (like hail mitigation and Texas’s Winter Storm Uri)
• Exactly how reliable solar is in extreme weather
• How automation and digitalization will change solar plant operations and maintenance
• The role of renewable energy, particularly solar, in creating a more stable energy grid
• How Kevin Christy addresses common misconceptions about renewable energy's grid impact

This episode is essential listening for anyone interested in the cutting-edge of solar innovation and the pivotal role renewables will play in shaping a stable power supply.

You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

You can learn more about partnering with SunCast here: https://mysuncast.com/sponsors

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

Our guest today points out that energy efficiency is actually employing MILLIONS MORE than Renewable Energy as a sector!

Paula Glover, President of the Alliance to Save Energy, is fighting on the front lines to reduce energy waste. She uses her platform to champion energy efficiency as a cost-saving measure and a fundamental principle for achieving energy justice and economic growth. Paula believes that the "first fuel" is non-consumption. 

Paula’s a returning guest to the show (Ep 333) but it’s our first time digging into her career evolution and role in championing Energy Efficiency.

Expect to learn: 

• How many people the energy efficiency sector employs (hint: it's way more than you think)
• Why energy efficiency is foundational to achieving broader economic and environmental goals
• Paula and the Alliance to Save Energy's strategies to educate the younger generation about energy efficiency 
• An unlikely ally to black industry leadership that led to a best-selling book 
• Why Paula thinks diversity, justice, equity and inclusion have been sidelined as a conversation.

Why are you still reading…click play and find out for yourself.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

By 2050, around 80 million metric tons of solar photovoltaic (PV) modules will reach the end of their life globally (according to NREL). 10 million metric tons will be in the United States. But this is not an issue for a far-off future. As we transition to renewable energy, we create a massive volume of waste just from manufacturing and transporting batteries and solar panels. So, what can we do to improve this process now, rather than in 25 years? 

Kelly Weger, the Director of Sustainability for North America at Qcells takes us through their plan to reduce embodied carbon across the entire supply chain—from manufacturing to end-of-life recycling. 

Expect to learn:

• How Qcells is reducing embodied carbon throughout their supply chain, from material sourcing to end-of-life recycling.
• The strategy behind Qcells and SolarCycle’s circular economy superhero partnership.
• What it will take to create a true circular economy in solar, a vision Qcells is actively working towards.
• How certification standards like EPEAT validate a company’s sustainability claims. 
• How much Qcells has invested in their wafer manufacturing facility in Georgia (it’s a massive number). 

This conversation lays out the proactive steps any organization can take to mitigate environmental impacts. A circular economy is not a far-off pipe dream, but to get there, we’ll need to be far more intentional with how we build.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Permitting. The word is enough to send shivers down the spines of most PV professionals.

Obtaining permits for solar projects, no matter the scale, is a major roadblock in the transition to renewable energy, and often causes project delays that last weeks or even months. Robin Laine, CEO & Co-founder of Transect,is working to simplify the land permitting process for solar developers.

Robin, who has a background in environmental consulting, founded Transect to address the inefficiencies plaguing the solar project permitting process. Their due diligence software is designed to streamline site assessments for land developers in the renewable energy industry. Transect reduces assessment timelines from weeks to minutes by leveraging an innovative mix of public and proprietary datasets, and helps developers ensure they are focusing their efforts on the right properties and activities to get more solar through the permitting queue.

Expect to learn: 

• How Robin and her co-founder collected and leveraged freely available land data to create a desperately needed tool for developers
• How Transect developed their Minimum Viable Product (MVP) 
• Why Transect's early success with customers like Recurrent Energy set them apart from competitors and positioned them as a leader in the field.
• What it took for Transect to acquire significant clients and secure Series A funding.
• Transect’s plan to continuously innovate and iterate products to maintain market relevance and accelerate the energy transition.

Robin Laine's story showcases the entrepreneurial spirit needed to make the clean energy transition more efficient and accessible. 

Ready to get inside the mind of a creative front-line solar warrior? Hit play!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Is switching from natural gas to electricity as straightforward as flipping a switch, or are we overlooking hidden complexities? Many homeowners want to switch from gas to electricity but underestimate the challenges of making the transition. Some stop short when they learn they’ll need to completely retrofit their homes to accommodate new, clean energy sources.  

Caroline Hon, Head of Gas Network Strategy and Planning for New England Gas at National Grid, one of the largest utilities in the Northeast, takes us through the strategies National Grid is employing to facilitate this transition among its customers, many of whom live in homes with outdated heating systems. By prioritizing education, exploring alternative heating options such as air source heat pumps and geothermal systems, and addressing the economic concerns of customers, National Grid is navigating the delicate balance between homeowner expectations and the push for decarbonization. 

Expect to learn:

• The importance of homeowner education in facilitating their transition to cleaner energy sources.
• The role of alternative heating options (air source heat pumps,geothermal systems, etc) in decarbonization.
• The economic considerations that influence customers’ energy use decisions. 
• The challenges and opportunities presented by older houses in the Northeast.
• The significance of data sharing and collaboration across utilities in strategizing for decarbonization.
• Why a cautious approach to decommissioning gas systems is necessary to ensure a smooth transition to electricity without compromising reliability.

This conversation sheds light on the intricacies of transitioning to a sustainable energy future and underscores the importance of a holistic approach that considers the diverse needs and concerns of all stakeholders.

 The energy transition is not black and white. It takes empathy and compassion to walk into the future of energy in an equitable way!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Wondering how your state can set and exceed lofty renewable energy targets? Today’s episode is for you. 

In 2019, Maryland doubled their renewable energy target: aiming for 50% renewable energy by 2035 and net zero emissions by 2045. So, how are they doing? Stephanie Johnson, President and Founder of the Maryland Renewable Energy Alliance (MD-REA), shares her perspective from the front lines. 

She discusses how she transitioned from the world of corporate compliance, recruited to a career in renewable energy advocacy by Catherine Mclean and prepared for her interview with the help of our SunCast Podcast. Stephanie discusses some of Maryland's key challenges with Nico from land constraints to a lack of transmission lines. She highlights MD-REA’s community outreach and Maryland’s strategy to surmount their state-level barriers.

Expect to learn: 

• How the implementation of the Climate Solutions Now Act and the Renew Act will accelerate Maryland's transition to renewable energy.
• What it takes to build state-level community engagement and support for the development and siting of renewable energy projects. 
• How MD-REA and other organizations like the League of Conservation Voters are fostering a dialogue with key communities to foster this engagement.
• Maryland’s plan to bridge their funding shortfall of about a billion dollars annually, critical for Maryland to meet its renewable energy goals.
• How advocacy groups and alliances can build relationships between stakeholders to facilitate key policy discussions.

Stephanie Johnson is a true solar warrior in the trenches, leading the charge to turn Maryland's clean energy aspirations into tangible realities. Her work epitomizes the dedication and strategic thinking required to navigate the complexities of the clean energy transition.

Interested in how we can win the ongoing battle between renewable energy targets and state’s rights? This one’s for you. 

We hope you enjoy listening to it half as much as Nico enjoyed recording it.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

What's the value of a NABCEP certification? Since most solar companies don't require one, is it worth the time and money? 

At RE+ Northeast a few weeks back, Jada Alcindor from NABCEP asked around to answer one of the industry’s key questions: “How much does a NABCEP certification help installers when it comes to designing systems accurately?” When she sat down with John Novak, the founder and CPO of Scanifly, she found a clear answer. And you get to ‘eavesdrop’ on this conversation between two solar junkies as they break down the benefits of certifying installers, talk up some industry-leading tech, and show you how to get free continuing NABCEP education credits. 

Scanifly is a design software that gives PV designers an edge by providing accurate, real-time roof measurements using drone footage. Scanifly's software helps PV designers eliminate guesswork from satellite imagery and make fewer design mistakes. 

Expect to learn: 

• How and why a NABCEP certification gives solar designers a clear edge
• How Scanifly's software can turn anyone into a solar project wizard
• How to use a drone to lay out where the panels in a solar system should go, down to the inch.
• A sneak peek into what Scanifly will teach at the upcoming NABCEP conference.
• Where to find a free resource to become a Scanifly certified designer and surveyor 

If you're curious about designing top-notch solar energy systems or just love learning about interesting technology, hit play! 

To learn more about Scanifly you should find their booth at the upcoming NABCEP conference in Raleigh, North Carolina, from March 18 to 21, 2024! 

See you in Raleigh

This is NOT a paid endorsement or advertisement from NABCEP nor from Scanifly.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Can we build an 80% clean energy future without reliable, wide-scale energy storage? It's unlikely. So, what needs to happen? Joan White, Director of Storage and Interconnection Policy at the Solar Energy Industries Association (SEIA), has been fighting to answer that question for years. 

Now that The Inflation Reduction Act has made it cheaper and easier to produce energy storage technologies domestically, we're seeing heavy investor interest in energy storage. But is it a sustainable market, or are we in an energy storage boom/bust cycle? 

In this week's conversation, Joan explains how we can build a sustainable energy storage market. Expect to learn: 

• Joan's predictions for the future of energy storage 
• The critical safety code all energy storage installers should be trained in )and how to access the training cheaply)
• Exactly how The Inflation Reduction Act has set up energy storage manufacturing for success. 
• Tips for making energy storage facilities more efficient
• What needs to happen before we see widespread energy storage adoption
• Essential advice for starting an energy storage business
• Why Nico's friends hate when he says energy storage is in a "boom." 

And much more. 

Are you prepared for the energy storage boom? Press play and find out! 

I was intrigued by just how smart and articulate Joan is that I can’t wait to have her back on the show. What would you like to learn about next time?

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

How did Nextracker become the leading solar tracker manufacturer in the world in 10 years, and what was the secret sauce of one of the most successful IPO’s of 2023?  We finally have Nextracker’s Senior Vice President of Marketing, Kristan Kirsh, on the show sharing her journey of helping elevate Nextracker from 400 Megawatts to 90 Gigawatts in shipped solar trackers.

With Kirsh running marketing since 2015, Nextracker has not only navigated its landmark public offering but has also cemented its status as an industry icon. This episode delves into the strategic layers of her successful marketing prowess that has served as exemplar within the solar sector, offering listeners a chance to explore:

• The creation of a customer-centric culture that goes beyond listening to actively incorporate feedback into both product development and marketing strategies.
• The use of storytelling to make complex technological solutions relatable and captivating in a way that’s meaningful to the audience.
• The importance of diversity and inclusion in fostering a creative and robust marketing team, and how to encourage diversity and inclusion at a high level.
• Strategies for managing significant milestones, from tactically naming products to dealing with multiple stakeholders in the IPO process.
• Nextracker's philanthropy, supporting nonprofits like Green Empowerment with small-scale solar projects in Africa and Latin America.

This interview with Kristan Kirsch demonstrates the power of strategic marketing, cultural and global diversity, and truly empowering others to elevate the industry.  And we had the honor of bringing it to you live in-person from the comfort of Kristan’s Bay Area living room! (so, definitely tune in on Youtube and watch!)

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Community solar has proven a viable pathway to more affordable and equitable clean energy, but how do developers overcome one of the main hurdles to the project’s success - community engagement? Founded with a commitment to making solar energy accessible to all, Solstice has become a key player in community solar, especially in the US Northeast, emphasizing the importance of community engagement and education in expanding renewable energy access. 

In this episode, Sandhya Murali, Co-founder & COO of Solstice, outlines the company’s strategic decisions and cultural values that have yielded broad success as a community solar pioneer. She delves into how Solstice:

• Cultivates community trust and broadens solar participation through education and transparent communication.
• Implements strategic marketing to nurture long-term community relationships.
• Empowers communities through sustainable energy, whether it be homeowners, renters, businesses, nonprofits, or others. 

Listeners can also expect to uncover:

• How economic incentives that circulate through communities can encourage many others to transition to renewable energy 
• Solstice’s proactive approach to engaging with communities in the early stages of solar projects
• The dedication developers must have to engage with the community they are building with to foster a long-term relationship and support for the mission 

This episode offers an in-depth look at how adhering to core values and focusing on community engagement can drive long-term success in community solar and beyond.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Can a company thrive for over two decades in the clean energy sector by steadfastly adhering to its core values, all while refusing outside investment and navigating the highs and lows of the renewable energy market? Bob and Maria Kingery, co-founders of Southern Energy Management (SEM) in North Carolina, have demonstrated that it's not only possible but can also set a new standard for success in the industry. Founded in 2001 with a mission to improve the way people make and use energy, SEM is a certified B corporation and named one of the best places to work by Inc Magazine.

In this episode, Bob and Maria share their journey, from working at Burts Bees to founding SEM. As they navigated the ups and downs of entrepreneurship, they eventually landed on the business model that works for them and keeps their core values and mission at heart. They authentically share how they've:

• built a culture centered on empowerment and continuous learning
• formulated a strategic approach to marketing that prioritizes education and fosters long term relationships, 
• and created frameworks to ensure their business operates efficiently and grows sustainably.

Additionally, listeners can expect to learn:

• The importance of maintaining a values-driven mission in the face of industry pressures and opportunities;
• Strategies for building a resilient and adaptable business
• The impact of distributed decision-making and inclusive leadership on employee empowerment and company culture;
• Lessons from riding and surviving the solar coaster and a near-extinction event

Through their candid conversation, Bob and Maria Kingery offer insights into the power of principled management over short-term gains, showcasing how Southern Energy Management's approach to business and sustainability has not only stood the test of time but also paved the way for hundreds of team members and thousands of families to leave a generational impact on our planet.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Barry Reaves, serving as the Vice President for Diversity, Equity, Inclusion, Justice (DEI/J), and Workforce Development at the North East Clean Energy Council (NECEC), is tackling head-on the clean energy sector's need for a more diverse workforce. This challenge expands beyond ethnic boundaries, touching on gender, sexuality, and income status, highlighting the pressing need for a more inclusive approach in the industry's workforce development.

The North East Clean Energy Council (NECEC) works tirelessly with a variety of partners across the Northeast, from Maine to New York, to encourage clean energy organizations to think comprehensively about workforce solutions that embrace diversity, equity, inclusion, and justice. Reaves’ role involves not just strategizing but shepherding projects with and for member companies that create equitable pathways in clean energy.

This conversation contains enlightening lessons on the importance of workforce diversity from a practitioner on the front lines. It underscores the critical role that organizational leaders play as catalysts for change, advocating for diversity and inclusion right from the top. It also delves into the challenges policies can pose to such initiatives, emphasizing the need for holistic thinking in developing programs that attract diverse talent. Reaves’ work calls for inclusion beyond ethnicity, recognizing the need to encompass individuals from rural communities, the military, and various gender and sexual orientations, among others. 

Listeners will learn about the tangible benefits of diversity for companies, the significance of establishing connections with often overlooked communities, and the strategies the NECEC employs to foster a more inclusive clean energy sector. This dialogue sheds light on the imperative for equitable workforce development, but also illustrates how inclusivity can drive innovation and progress in clean energy and beyond.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Can the solar industry utilize advanced data analytics and software to address the challenges of integrating renewable energy sources into the grid, maintaining project quality, and ensuring long-term asset value? Where are there still gaps to address? As the industry matures, project developers, asset owners and grid operators are increasingly focusing on leveraging data streams from the field to enhance project performance as well as grid reliability. However, one element of data gathering has been a perennial gray area - accurate fieldwork management, which is still a very manual process in just about every respect. And it just may be the part of post-construction asset value retention that is most overlooked, till now.

American Made Solar Prize winners, James Nagel and David Penalva, co-founders of SolarGrade by HelioVolta, converted their extensive experience in solar project development and data analysis into a robust software aimed at precisely this conundrum.  SolarGrade, a software tool designed to tackle this challenge by automating field reporting and creating a centralized database called SolarFax, akin to a "Carfax for solar." By integrating detailed project data, SolarGrade aims to improve predictive maintenance, enhance performance insights, and ultimately, support the reliable and cost-effective deployment of solar energy. And, like Carfax, it may prove incredibly useful in the valuation and resale of these assets someday.

In this episode, James and David explore several key areas:

• The critical role of comprehensive data analytics in optimizing solar project performance;
• How SolarGrade is addressing the industry's data challenges by providing actionable insights;
• The balance between cost efficiency, quality, and safety in project development;
• The significance of early customer feedback in refining and scaling innovative solutions;
• The broader implications of data-driven decision-making for the future of renewable energy.

Through their pioneering work, James, David, highlight the importance of balancing cost efficiency with quality and safety in solar projects, the value of field data, and how their journey through the American Made Solar Prize catalyzed their growth and software improvement , all while maintaining a passion for adventure and the great outdoors. 

Fun fact, if you WATCH this on Youtube, you’ll be able to appreciate just how outdoorsy David truly is, as we filmed in his garage where he has built his own rock climbing wall as a respite from the daily grind of startup life. He’s also responsible for Nico’s rekindling his love for the sport over the last year. They’d both love to talk climbing with you anytime…or meet you on the crag.

Hope you enjoy!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

As more frequent extreme weather events become the new normal, grid operators and project developers alike seek improved data sources and market signals to help balance their daily load forecasts. The surge in electricity demand during such crises not only escalates power costs but also exposes the vulnerabilities of our energy grid, underscoring the urgency for innovative forecasting strategies. How do we harness data technology to better prepare for and respond to these environmental challenges? 

Sean Kelly, CEO of Amperon, provides nearly 2 decades of energy market & trading expertise to help us understand the implications. His firsthand encounter with the devastating effects of Winter Storm Uri highlights the tangible impact of these weather phenomena, and his stories help anchor the hard truth for his team and clients. At Amperon, Sean leveraged his extensive background in energy trading to pioneer the use of advanced analytics and machine learning in creating precise load forecasts based on real-time weather data. Their work enhances grid reliability and efficiency, offering a proactive approach to managing the unpredictability of weather patterns and their impact on energy systems.

Here are a few things Sean teaches us in today’s Tactical Tuesday:

• the increasing relevance of data in forecasting and preparing for extreme weather events;
• how clean energy is a response to natural disasters and can help balance the grid; 
• the imperative for regulatory agility to accelerate the clean energy transition; 
• the financial wisdom in adopting a 'merchant mindset' for project optimization and security;
• the growing focus on asset management and risk assessment in energy investments; 
• and the evolution of weather data as a key constituent to the clean energy transition. 

This conversation is a clarion call for collaborative efforts towards building a resilient and reliable clean power grid.

You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.

You can learn more about partnering with SunCast here: https://mysuncast.com/sponsors

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

The United States stands at a pivotal juncture in its clean energy transition, with domestic energy storage manufacturing emerging as the cornerstone of its sustainable future. John Zahurancik, President Americas at Fluence, joins Nico Johnson to discuss the future of domestic battery manufacturing in the United States at Intersolar NA. Also, this episode features an exclusive recording of  Zahurancik’s keynote address which further discusses the need for the U.S. to ramp up its production of energy storage solutions, showcasing Fluence's leading role in this critical shift.

What the audience can expect to learn:

⚡️ The Critical Role of Domestic Manufacturing: Understand why bringing battery production home is key to America's energy independence and resilience.

⚡️ Navigating Supply Chain Challenges: Learn how domestic manufacturing reduces risks from international disruptions, enhancing supply chain reliability.

⚡️ Policy Clarity and Partnerships: How clear policies and strong partnerships are essential for accelerating the clean energy transition.

⚡️Fluence's Strategic Initiatives: A closer look at Fluence’s efforts, including their manufacturing facility in Utah, to lead the U.S. in energy storage solutions.

⚡️ Future of Clean Energy: Zahurancik's vision for a decarbonized future and how domestic energy storage manufacturing plays a crucial role.

John Zahurancik's insightful keynote offers a comprehensive blueprint for transforming the United States into a leader in domestic energy storage manufacturing, emphasizing the importance of policy clarity, strong partnerships, and innovation.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Occasionally on the anniversary of an episode that really impacted us, we like to run a vignette of something we learned from such an episode to give new listeners (or those of you who just missed it originally) insight from the excellent content in our back catalog, much of which we believe is worth revisiting.

As GHG emissions continue to rise, the need to understand and effectively manage carbon emissions on the grid is crucial. Yet, a significant obstacle remains: most individuals and organizations lack real-time, accurate data on their carbon footprint, particularly in relation to electricity consumption. Traditional methods offer only outdated regional averages that fail to reflect the dynamic nature of the power grid, especially with more renewables being deployed. This gap in data is a limitation upon everyone seeking to mitigate the climate crisis from grid operators to individual consumers.

Wenbo Shi founded Singularity Energy to resolve this issue once and for all. In this SunCast Soundbyte, Wenbo discusses the pressing issue of GHG emissions and the vital role of accurate carbon data in fighting climate change. Many lack real-time data on their carbon footprint, especially in electricity usage. Traditional methods, offering outdated regional averages, don't align with the dynamic power grid, since there is increased renewable presence on the grid. Singularity Energy, born from Wenbo's pivot from energy management to carbon data, addresses this gap. 

Singularity Energy stands at the forefront of providing accurate, real-time carbon intensity data. Their innovative approach leverages a combination of public data and proprietary grid operation information from regional utility partners like Eversource. The company’s unique methodology allows for more precise, location-specific carbon estimates, empowering consumers and utilities alike with the data necessary to make more informed decisions on how to effectively reduce GHG emissions.

This episode highlights the critical role of real-time carbon data in emission reduction, aligning perfectly with Singularity Energy's mission to deliver up-to-date, granular grid carbon data. This empowers entities to make well-informed decisions, steering them towards effective carbon emission reduction strategies.

If this resonates, then you might enjoy the longer episode we did with Wenbo (from which this vignette was clipped); that’s episode #573

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Amid America's energy shift, initiatives like the Inflation Reduction Act and bipartisan infrastructure bills are making clean energy more accessible and affordable, driving a 42% investment increase to $225 billion in a year. Yet, to achieve net-zero emissions by 2050, an acceleration is essential. Jesse Jenkins of Princeton University, speaking at Intersolar NA, provides not just an analysis of these challenges but a practical roadmap for embracing clean electricity nationwide. He highlights the shift from traditional fuels to a future powered by renewables like wind and solar, emphasizing the need to boost renewable energy production and expand the grid to support a net-zero future.

Jesse’s playbook includes:

⚡️ Insights into scaling solar and wind power to unprecedented levels by the 2030s.

⚡️ The necessity of adding 75,000 miles of high-voltage transmission lines for a robust grid.

⚡️ Strategies for phasing out coal and leveraging existing zero-carbon resources for reliability.

⚡️ Overview of emerging clean technologies poised for growth in the next decades.

⚡️ Approaches to enhance grid flexibility with storage solutions and demand response mechanisms.

Jesse Jenkins's talk offers a clear, actionable guide for transitioning the U.S. to clean electricity, emphasizing the expansion of renewable sources and grid enhancement, making it an essential playbook for those committed to America's decarbonization efforts.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

What happens to solar panels when they reach the end of their financed life, but not necessarily their useful life? With the solar industry's growth, the issue of decommissioned panels has become a burgeoning service (and business) opportunity. These “old” panels, though no longer new, are often still under warranty, and definitely still retain a significant portion of their functional capacity and rated power. As we’ll see in today’s conversation, harnessing their remaining potential, or 'second life', could turn a potential waste problem into an opportunity for ongoing clean energy production and social good.

Cesar Barbosa, the Founder of Nulife Power Services, has recognized the potential in these gently-used solar panels. Instead of discarding them, Barbosa sees an opportunity to give these panels a second life. His company focuses on refurbishing, repurposing, and repowering old solar arrays (mostly in California), and extending the usability of that older equipment coming off those systems for solar projects in his native Mexico, where affordable solar energy solutions are most needed. Through this innovative approach, Barbosa not only addresses the issue of waste in the solar industry but also helps bridge the clean energy gap in less affluent regions.

This discussion highlights the critical need for innovative approaches of making sure solar panels and components are used to their full capacity, reducing waste. It emphasizes how repurposing and repowering solar panels not only addresses environmental concerns but also enhances clean energy access in places like Latin America.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

We often talk here about renewable energy. But how often have you thought about renewable water?  Is it even a thing? And, what if we could manufacture clean water, from the air?

Did you know, the EPA reports that 45% of U.S. tap water is toxic!?! 

And, while an estimated 3 billion people globally currently face water stress, that number is projected to increase to 5.2 billion by 2050! 

This situation underscores the interconnectedness of the climate and water crises, emphasizing the vital “energy-water nexus” and the urgent need for solutions to ensure both water availability and purity.

Alexander von Welczek founded SkyH2O to address these water challenges through atmospheric water generation (AWG). As a seasoned climate tech & solar finance entrepreneur, von Welczek's journey in the water sector began around 2015, motivated by California's severe droughts. And, when he partnered with UC Berkeley scientists shortly after, SkyH2O's ambitious vision of large-scale AWG systems became a reality. Von Welczek and the Berkeley team engineered a system capable of producing 10,000-100,000 gallons of water per day, which is particularly well oriented to solving commercial and industrial water needs. His insights into the global water crisis offer a deep dive into the potential and challenges associated with AWG, a technology that holds massive potential to relieve global water stress as it literally generates water directly from the air without relying on existing water bodies. 

I’ve known Alex since his early days in Solar, and have been watching as he incubated SkyH2O from it’s earliest ideation.  So I’m honored to finally feature Alex here on SunCast.  SkyH2O's approach to AWG offers a scalable solution to water stress and toxicity. Von Welczek's motto, "no excuses, let's make it happen," embodies the spirit of this mission, inspiring a call to action for sustainable, global water management. 

This discussion reveals the importance of innovative approaches in climate tech, highlighting SkyH2O's role in addressing the critical need for clean, accessible water and showcasing how visionary solutions can lead to a more sustainable world for future generations.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

With the need to increase solar deployment and prepare for the terawatt era, Terabase Energy Inc. has positioned itself as a leader in transforming utility-scale solar power. This conversation, recorded live at Intersolar North America 2024, dives deep into the innovative strategies and technologies that Terabase is deploying to amplify solar energy production and to meet the demands of the terawatt-level market. With a strategic focus on reducing solar costs to as low as 1 cent per kilowatt-hour, Terabase is pioneering efforts to make this ambitious goal plausible.

Matt Campbell, CEO and co-founder of Terabase Energy Inc., brings to the table a rich tapestry of knowledge and experience in the solar industry. Under his guidance, Terabase has developed a comprehensive suite of four state-of-the-art software products. Each product in this suite is tailored to optimize different stages of utility-scale solar projects, encompassing everything from the initial design phase with 'Plant Predict' to the intricate operational efficiencies achieved by 'Plant Controls.' Campbell's vision is both bold and clear – to significantly streamline the solar project lifecycle through digital innovation and automation, thereby enhancing project efficiency and reducing overall costs.

This discussion sheds light on how Terabase's integration of advanced software and automation is not merely enhancing solar project development; it is actively revolutionizing the efficiency and sustainability of energy production. By addressing critical aspects such as design optimization, construction management, installation processes, and operational control, Terabase is not only meeting current industry challenges but also setting new standards for the future of utility-scale solar.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

How has the IRA affected financing renewables, in particular solar projects? Renewable energy projects are contending with the harsh realities of rising capital costs and shrinking profit margins. Understanding the financial underpinnings of renewable energy ventures is increasingly crucial, particularly for mid-sized and smaller project developers who often face significant challenges in securing sufficient capital to get their solar projects into the pipeline. These obstacles not only threaten the growth of renewable energy but also raise concerns about meeting global sustainability goals. 

Rob Sternthal, Managing Director at Piper Sandler, brings twenty years of experience in investment banking for the renewable energy sector to bare in this earnest discussion about the realities of the current equities markets and the current financial hurdles faced by project developers.  It is increasingly difficult to achieve the returns necessary to finance large-scale renewable projects amidst rising costs and plateauing electricity prices. He delves into the nuances of the current market, including the shift from traditional equity funds to credit funds demanding higher returns in shorter periods. This shift has significant implications for developers, especially smaller ones who struggle with new barriers like hefty letters of credit for interconnection queues. Sternthal's perspective is not just analytical; he offers pragmatic advice for developers, emphasizing the importance of clear exit strategies, the potential of emerging technologies like battery storage, and the strategic positioning of companies for long-term success.

Rob Sternthal's decades of primary experience in renewable energy finance provides us a nuanced glimpse into the drivers directly impacting project development. Will we continue to see headwinds? Does your experience align with Rob’s guidance and perspective? Tune in, and then let me know your thoughts.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Storytelling is not just entertainment. It's a fundamental part of being human. A story’s most important function is to remind us we are not alone in the world.

And as we champion the clean energy transition, our stories help remind hundreds of thousands that there is a career opportunity they can choose that also can leave a legacy. Yet, the gap between the industry’s advancements and public perception of technology such as solar continues to exist despite our industry being one of the largest job creators of the past decade. This disconnect between reality and the narratives told in communities large and small palpable, but a few organizations have finally begun to help re-write the story in compelling and public ways.  Despite the tremendous progress of renewable energy, Joe and Jane Public still have concerns.  And, addressing those concerns requires more than just presenting facts and figures; it calls for a powerful, human-centric approach through storytelling. By sharing personal narratives, the clean energy sector can effectively bridge this knowledge gap, making the transition more tangible and relatable to the general public.

Andrew Reagan, Executive Director of Clean Energy for America, understands and advocates the power of storytelling in reshaping public opinion and fostering a deeper understanding of the clean energy transition. Through the "Faces of Clean Energy" campaign, the Clean Energy for America Education Fund highlights the stories of individuals who have transitioned from traditional sectors like oil and gas to clean energy, illustrating the diverse opportunities and skill transferability in this burgeoning field. These narratives serve as a beacon, guiding the public to recognize the reality and potential of clean energy, moving beyond misconceptions, politics, and skepticism.

This conversation delves into the essence of storytelling. While statistics and data are informative, it's the 'human element'—the personal stories and experiences—that truly captivate and inspire. This narrative approach is not just about disseminating information; it's about connecting on a deeper level, fostering a sense of community and shared purpose. Recognizing this, the Valence Newsletter was formed as a dedicated platform to highlight the elemental components of good storytelling and how it can impact and grow the industry. Please check it out and subscribe.

This conversation is a call to action to please share your story and encourage others to share their story!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

The demand for skilled engineering labor in renewables is skyrocketing. As the world's energy grids transition towards terawatts of renewable energy, there is an incredible need for owners and developers to outsource key components of electrical, civil, structural, geotechnical, and land survey engineering. This gap in specialized skills presents a unique challenge for developers and EPC (Engineering, Procurement, and Construction) contractors who often lack these capabilities in-house or find it non-essential to their core business focus. Over the last decade-plus, however, full-service engineering services companies have begun a vital service for the renewable energy contractor that is becoming increasingly indispensable in the sector.

At the forefront of bridging this resource gap is Sohan Das, Vice President at EVS, Inc., a family-owned pure-play engineering firm that has adeptly positioned itself as a 'one-stop-shop' for comprehensive engineering services. With a background in architecture and a robust experience in the solar industry, Das's journey is a reflection upon how one does not have to be the founder or CEO of a business in order to lead it to great heights. Under his leadership, EVS has become a respected and recognized pioneer in growth markets like Community Solar and Battery Energy Storage.  EVS not only provides partners with much-needed engineering expertise, but their depth of experience in these ‘frontier markets’ of the industry has helped streamline the entire project development process, ensuring equity, efficiency and effectiveness across multiple verticals and product integrations as the solar industry has matured.

This conversation delves into the essence of intrapreneurship. Sohan's story illustrates that you don’t need to start the company to become a recognized force for positive change in an industry. From cultural values to corporate commitments, EVS’s family approach to business has allowed Sohan to thrive and their own company to survive in this ever-evolving energy & engineering landscape.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

Today’s episode features bold predictions from a compilation of 2023’s best episodes. I asked leaders from diverse fields within the renewable energy sector to answer, looking as if from the future: What did we get right to meet our decarbonization and clean energy goals now that it’s 2050?

This compilation features the insights of Laura Pagliarulo(Solareit), Ardes Johnson(Meyer Burger), Christie Obiaya(Heliogen), Robert Piconi(Energy Vault), Aaron Halimi(Renewable Properties), Katherine Hamilton(38 North), Steven Zhu(Trina Solar), Andy McCarthy(RACV Solar), Billy Lee(Reunion) and Damian Beauchamp(8Rivers). Each was a featured guest on one of our Thursday executive deep-dives, and in this special episode I’m providing a synthesis of their collective answers to the key actions they believe are needed to achieve the aggressive decarbonization and clean energy goals necessary to avert climate disaster.

One of the most consistent responses on the year was the imperative for increased battery storage to propel more renewables onto the grid by 2030. Technological advancements and a commitment to diversifying supply chains are other key drivers in deploying additional renewables. EVs and carbon capture technologies will also play an important role in reducing emissions and meeting climate goals.

In tandem with tech innovation, achieving ambitious renewable targets demands a global collaboration, where every nation plays a significant role. To make these informed clean energy choices, decision-makers and communities must be equipped with the right education. Equally crucial is the cultivation of a 'green' workforce prepared to tackle ambitious targets head-on. 

Together, these narratives demonstrate the need for innovation, resilience, and unwavering determination to reach climate & energy goals by 2030 and beyond to 2050.

I’d love to know what your takeaways were, as well as your favorite episodes on the year!

Let’s connect on Linkedin - I’m always looking for feedback: http://www.linkedin.com/in/nickalus

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

It’s that time of year again - everybody’s favorite warm-winter-weather solar tradeshow - Intersolar North America and Energy Storage North America - is just a few days away.  I’ll be trading the winter chill for sunny San Diego along with 10,000 of my fellow #SolarWarriors. Today's episode is geared to get you ready to go (and pumped) for Intersolar, January 17-19 at the San Diego Convention Center.

As with other major shows, I like to do a Know Before You Go (KBYG) episode to help you get oriented and better plan your time.  Reminder, if you haven’t already, you can get a 20% discount to the show with code “SUNCAST” (and also get a FREE Expo Hall pass!)..so what are you waiting for?

Today you’ll hear from 3 folks intimately tied to the programming & planning of Intersolar & Energy Storage North America: Wes Doane, Vice President of Diversified Communications, shares the event's transformation journey under the new management and this year’s theme. Rudy Saporite from the Institute for Building Technology and Safety takes us behind the scenes of the crowd-favorite “Solar Games” competition - an actual live installation race where solar installers can earn up to $𝟏𝟔,𝟎𝟎𝟎 in cash prizes! And, Candace Letizia, our third guest and Marketing Director of Clean Energy for Diversified Communications, outlines features of the show designed to enhance attendees' overall experience, including an interactive app and dedicated networking spaces.

Don’t miss the Thursday night Block Party Bash! 

See you there?

HMU!

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2

In 2003 the cost of solar panels was a staggering $10 per watt, one of the largest impediments to widespread adoption. However, today Photovoltaic (PV) modules have been reported to be as low as 10 cents per Watt in some SE Asian markets!  It’s not just a reflection of technological advancement, but also the result of relentless pursuit, strategic innovation, and the efforts of visionaries and executives working to scale the infrastructure required to bring the clean energy transition into view. The more the cost can be driven down the more it can be popularized and industrialized, and with solar technology, that cost begins at the solar cell. 

One company leading the solar revolution and continually innovating is Trina Solar. With over 150 GW of modules shipped since its inception and an impressive 5GW shipped to the US just last year—ranking number one in importation volumes—Trina Solar has stood for over a decade as a global leader in solar technology. They recently announced the expansion of their manufacturing into the US with their Wilmer, TX solar module facility. 

A key figure in Trina Solar's impressive growth story is Steven Zhu, President of Trina Solar US. After spending his childhood in China, Zhu followed in his parents’ footsteps pursuing higher education in the United States at UVA.  After a stint at IBM, he transitioned into entrepreneurship.  His eventual fateful meeting with Trina’s Chairman Gao is a little-told but worthwhile story and it’s captured here in today’s episode. His leadership trajectory, marked by an impeccable balance of ambition and conservative execution, has been pivotal for the company. Steven's visionary leadership has not only helped Trina weather the industry's fluctuating highs and lows but also played a significant role in making solar energy more accessible and affordable.

Steven's insights detail the importance of localization, technological efficiency, customer-centricity, and a balanced commercial approach. Illustrating the urgent need for a transition towards a clean, sustainable energy future, he emphasizes that to achieve our clean energy goals and reach 100 GW on the US grid, we need a continued diversification of the supply chain to reduce costs. Merely banking on incentives is not sustainable for achieving grid parity. 

This conversation underscores the broader lesson—the world must invest not only in renewable energy but also in strategic, sustainable, and diversified solutions to meet our critical energy demands. 

I hope you enjoy this rare glimpse into the foundational years of Trina Solar through the eyes of one of its key contributors.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.