Super Duty Tough Work Podcast

Over the last couple of months, Hip-hop fans have been talking about how the brand new documentary about hip-hop group Little Brother, "May the Lord Watch." The documentary tells the story of Little Brother and goes deep into what broke the group up and what brought them back together. In this episode, Blueprint and Illogic review the film and break down six big lessons that every artist should take away from it.

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A recent story surfaced about a Japanese ambient musician who spent two years creating and uploading one album a day for two years straight. In this episode, Blueprint and Illogic dive into why his approach worked and break down four lessons that any artist can apply.

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With the new year comes time to reflect on the previous year and make plans for the next. In this episode, Blueprint and Illogic break down what they did wrong in 2023 and how they plan on fixing it in 2024.

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Although many people were happy to see the Grammys pay tribute to hip-hop turn 50 years old, not all artists were on the same page. Most notably, hip-hop pioneer and icon KRS-ONE was very public about why I turned down his invitation to participate in the tribute, sparking debates in hip-hop circles worldwide. In this episode, Blueprint and Illogic debate whether or not KRS-ONE made the right decision to boycott the event.

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If there is one factor that influences every facet of American life, it's inflation. Things that were once cheap become expensive and things that were already expensive become even more expensive. These increasing costs impact artists and force them to evaluate what they're charging for their art. In this episode, Blueprint and Illogic dive deep into why so many artists struggle with raising their prices.

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With Blueprint and Illogic both putting the finishing touches on their next set of albums to be released next year, they've been knee deep in the post-production process. This week, they talk about how they evaluate songs their on the fence about and the process the follow to fix a song that isn't quite working.

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Rapper Juicy J made news this week when he pointed out that sales of rap music have dropped 40% in the last year, calling for a meeting of the minds to fix it. In this episode, Blueprint and Illogic break down why we think rap music sales are in a slump and our solutions for how to fix it.

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As lifetime artists, we know that there are a lot of unfair and unrealistic expectations that unnecessarily add pressure to the creative process. In this week's episode, Blueprint and Illogic break down what these unrealistic expectations are and why it's ok if you don't participate in them.

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The popularity of music streaming services has created a situation where the average music listener can consume as much music as they want without paying anything for it. As a result, sales of physical music aren't what they used to be. However, despite the abundance of free music, fans still buy music. In this episode, Blueprint and Illogic break down why fans still buy music even though they don't have to anymore.

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A few weeks ago, the internet was buzzing about two new challengers to twitter, Threads and Spill. And while there were millions of people who signed up for the new apps, there were others who stayed where they were at because it just felt like too much. It begs the question: are there too many social media platforms for artists to maintain nowadays? We dive deep into that exact question in this week's episode.

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Although conversations about what artists need to do to be successful happen all the time, very rarely do they speak about the role that money (or the lack thereof) plays in an artists career. This creates a situation where talking about money has largely become taboo, but we think it's more important than ever to be honest about it. In this episode, Blueprint and Illogic break down ten things artists consistently get wrong about money and the impact it has on their career.

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Over the last year, we've discussed Blueprint's decision to get a regular job due to the fallout from covid shutting down the music industry, but things took a big turn this week when he announced that he had purchased his own semi-truck. In this episode, Blueprint and Illogic discuss everything that went into his decision to purchase his own truck and become an owner-operator. And how that decision will ultimately give him more freedom to put more into his art again.

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A recent survey found that 75% of artists lose money on their music releases. And while those numbers are pretty discouraging, you don't have to be among the majority that lose money this way. In this episode, Blueprint and Illogic break down eight strategies that will help you stop losing money on your releases.

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With this season's NBA playoffs being more wild and unpredictable than ever, there has been a lot of action but more importantly, a lot of lessons. In this episode, Blueprint and Illogic, break down five big lessons that artists could learn from the NBA playoffs.

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The long-awaited results show for Blueprint and Illogic's latest fitness challenge. Did they reach their goals? Tune in and find out.

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For the last six months we've been bombarded with stories about the positive impact AI can have on our lives, with very little conversations about the downsides of it. Things have changed a bit over the last few weeks as stories started to surface about the music and film industry's fight against the rapid adoption of AI. This week, Blueprint and Illogic break down three stories about different segments of the entertainment industry whose fight against AI appears to be a clear sign of trouble ahead.

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On your journey to be the best version of yourself, there comes a time when it seems like the more money you make, the less healthy you are. This is what we like to call The Money Health Paradox. In this week's episode, Blueprint and Illogic break down the four different levels of the Money Health Paradox and give advice on how to avoid it.

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As artists who have been releasing music for over 20 years, Blueprint and Illogic are used to going against the grain. In this episode, they take going against the grain further than ever by listing their most unpopular opinions about production.  If you've ever made beats, there is a lot to laugh at and get pissed off about in this episode.  

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A recently published study has determined that it's incredibly difficult for people to learn about new music as they get older, a grim diagnosis for music lovers. In this episode, we break down the results of the study and what you can do to ensure you remain as passionate about music in your later years as you were when you were younger.

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An article recently surfaced that spoke about the impact that the emerging Artificial Intelligence tools are having on sampling, revealing how Google's AI engine has been used to correctly identify sample sources. And while this may not have an immediate impact on sampling producers, there may be a time when getting away with uncleared sampling becomes much more difficult. In this episode, we break down the article and give suggestions on how to approach sampling moving forward.

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With the recent passing of Dave (aka Trugoy) and the streaming release of De La Soul's catalog to streaming services, the group's name has been abuzz for the several weeks. Since music fans are finally able to listen to their catalog again, we thought it would be a great time to discuss what makes De La Soul so great. In this episode, Blueprint and Illogic breakdown the traits that made De La Soul a generational talent.

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As more and more artists contemplate becoming full-time artists, they realize that it may difficult to pursue their craft fully and have a real professional career. However, there are many jobs that lend themselves to artists who are trying to make decent money but not have their jobs run their lives. In this episode, Blueprint and Illogic discuss ten jobs they think are ideal for people who are trying to pursue their artistic dreams.

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After the first health is wealth challenge in 2021, Blueprint and Illogic both got into great shape. Unfortunately, both of them fell off in 2022 and gained most of that weight back. In this episode, they explain why they are fed up with being out of shape and start a brand new 90-Day Health is Wealth Challenge for themselves and invite their listeners to participate as well.

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One of the most rewarding feelings an artist can having is the moment when you finish making an album. Unfortunately, there are a lot more unfinished albums than finished. In this episode, Blueprint and Illogic break down ten reasons artists have a hard time finishing their albums.

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Although we push our listeners to be as ambitious as possible, we understand that there are downsides to always going above and beyond. In this episode, Blueprint and Illogic break down eight real reasons why some people choose to not be ambitious.

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This week Blueprint sits down with his former Greenhouse Effect partner in rhyme, Ron "Buster" Cunningham, aka Mr. Inkwel about his new book "Unwrapped Gifts" and what it took to write and publish it.   If you've ever considered writing a book, this episode is for you.

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Our first live call in show in celebration of our 300th episode. Live Q&A, Hood Tales, and more...

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In last week's episode with special guest Cryptic One, he stated that he didn't believe in inspiration anymore and instead practiced discipline. And although agree with him, we know there are many artists who still cling to inspiration to power their creative output. In this episode, we break down the issues with inspiration and why being disciplined is the better approach.

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As one of the founding members of the legendary NYC underground hip-hop crew The Atoms Family, MC/Producer Cryptic One has been a part of a lot of classic material. From his guest appearance on Cannibal Ox’s “Cold Vein” to engineering Aesop Rock’s “Labor Days” he was primed to take a big leap as a solo artist. But a series of bad breaks shut down his label and caused him to disappear for six years. Cryptic One has returned, but with a different focus on production, reinventing himself in a completely different lane. In this episode, Blueprint sits down with old friend Cryptic One to talk about his reinvention and newfound happiness in music. 

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After Twitter laid off thousands of employees this week, rumors started to circulate about whether the website would survive or go out of business. As a result, many artists, who spent years creating content and cultivating their followings on the platform started to panic, wondering what to do if twitter was no more. In this episode, we speak about the chaos at twitter and why having your own website is more important than ever.

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You would have to be living under a rock to have not heard about Kanye West's controversial comments that led to the termination of several brand deals and have likely cost him tens of millions of dollars. As they say, loose lips sink ships. In this episode, we break down how this entire situation could have been avoided if Kanye would have followed a principle we speak about frequently, which is to stay on topic.

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With the internet making the world more connected than ever, it's never been easier to access prominent people. However, this access has also given rise to many people abusing that access in the name of networking. In this episode, Blueprint and Illogic break down ten truths about networking that can save you a ton of wasted time and energy.

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Despite the rare number of rappers who have been able to turn their passion into a profession, the vast majority of rappers have day jobs. However, it is very rare to hear them actually speak about it. In fact, it seems like they do their best to keep it a secret. Why is that? In this episode, Blueprint and Illogic break down why the majority of rappers almost refuse to speak about their day jobs.

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Three months ago, we started our annual 90 days of discipline challenge, where we choose three goals and try work at them for 90 days straight. This week, Blueprint and Illogic break down their results and play the voice mail messages from listeners who participated in the challenge.

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In this era where being successful locally isn't a requirement for success and many artists can get a lot done by themselves, the temptation is to go it alone. In this episode, Blueprint and Illogic break down the benefits of a crew and why being in one might be key to your success.

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No matter what kind of art you create, you will likely have to use social media to bring awareness about it. It is there that you will run into some of the most confusing behavior you've ever witnessed from people. Some are crazy and vocal about your art, while others follow you silently. In this episode we break down the biggest differences between fans and followers so you can move properly out here!

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In a recent interview with The Guardian, Kraftwerk drummer surprised many stating that the same technology that made the group so popular ruined their creativity. With technology playing a larger role in music than ever, we decided to break down what artists can do to stop computers from ruining the beauty of music.

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Due to the strong feedback on last week's episode on song composition, we decided to do a follow-up episode with more content for music producers. In this week's episode, we break down 8 more tips for music producers to speed up their workflow and quality of their production.

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Whether you play an instrument or chop up samples, there will be a time when you feel like your song ideas aren't being produced to their fullest potential. The answer is to tighten up your composition skills. In this episode, Blueprint and Illogic break down ten song composition tips they've learned over their years producing hip-hop, so you don't have to the same time they did.

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No matter what your dreams are, there will be moments when things appear to go off track, and where it appears that you failed. But what if you hadn't actually failed and your dreams just look a little different than you planned? In this episode, Blueprint and Illogic break down the importance of being flexible in chasing your dreams and why you may have already achieved many of them without know it.

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It's that time of the year again, where we challenge ourselves and our listeners to set goals and focusing on achieving them for 90 days. In this episode, Blueprint and Illogic share their goals for the challenge and give instructions for how listeners can participate in the challenge and results show.

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Having a special talent can be a great blessing, but it can also cause stress if a person doesn't have any outlet for their talents. This often results in them thinking they need to blend into society. In this episode, Blueprint and Illogic break down what many artists have in common with the new Obi-Wan Kenobi miniseries and how they can turn things around.

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In sports, the "rookie wall" refers to the plateau that a first year player hits after showing a lot of promise. Whenever we take on a new endeavor, hitting the rookie wall is almost inevitable. In this episode, Blueprint and Illogic break down how to recognize the point where our performances slip and we start to regress so that we can push through it.

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For people who have been a fan of the show for many years, you remember the original hood tales. This episode is simply that--Blueprint telling a story about a wild winter storm. Enjoy...

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No matter how long you've been doing something or how skilled you are, there comes a time when you lose your rhythm and fall out of it. In this episode, Blueprint and Illogic speak about why people lose their creative rhythm and how to get it back!

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Anyone who has spent any time in or around the music industry knows how difficult it is for artists to break through. For every one artists that finds success, thousands fail. In this episode, Blueprint and Illogic break down eight dynamics that are specific to the music industry that make it difficult for artists to break through.

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During the pandemic, Bandcamp Fridays became a great way for artists to promote their work and for fans to support artists. But while it helped provide a much needed boost to artists, it wasn't without it's challenges and pitfalls. In this episode, Blueprint and Illogic talk about the unspoken downside of Bandcamp Fridays that has many artists concerned and burned out.

Link to article: https://ra.co/news/76829

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No matter what your profession or passion is, there comes a point where you look at your peers and think that the grass is greener on the other side of the fence. These comparison's lead to undervaluing what we're doing and blindly following their lead. In this week's episode, Blueprint and Illogic discuss greener grass syndrome and the questions you should be asking yourself whenever you start to feel that way.

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While the majority of the world views natural talent as a guarantee for success, being in the music industry has shown us otherwise. After seeing dozens of naturally talented artists fail to reach their goals, we know that it takes much more to be successful. In this episode, Blueprint and Illogic break down the gift and curse of being naturally talented.

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As lifetime fans (and sometimes critics) of Nas, we were both excited when he dropped his brand new album "Magic" on Christmas Eve. The project was his third consecutive with producer Hit-Boy and forced us to admit that the Nas and Hit-Boy pairing has been a huge success. In this episode, Blueprint and Illogic use interview clips from Nas and Hit-Boy to break down exactly why their collaboration has been so successful thus far.

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While most rappers would love to be able to live exclusively off their art, the vast majority will not have the financial success to make it work. Yet many have no desire to get a "regular" job. In this episode, we break down why so many rappers are reluctant to take on a job that would help stabilize their lives.

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New years eve edition of The Artist Advice Hour live stream where Blueprint answers questions, takes phone calls, and interviews Curly Castro and Tino.

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Often times, we place blame on the student when they fail to learn the material presented to them. But what if the problem is the teacher? In this episode, Blueprint and Illogic break down the different types of bad teachers and what made their style of teaching fail to connect.

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For the last few years, Spotify has published their year-end wrap up, where fans see which artists they've listened to the most and artists see how many fans are listening to them. And while this is cause for celebration for one set of artists, it has created anxiety and anger in others. In this episode, Blueprint and Illogic break down why artists are so mad about Spotify's year end wrap up lists and how to stop it from happening.

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One of the biggest casualties of the pandemic has been the music industry. Between venues closing, tours being cancelled, and vinyl manufacturing times being delayed, every artist has felt the effects. In this episode, Blueprint breaks down what he saw that made him decide to get his CDL and shares some funny stories and lessons about the process.

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When Memphis rapper Young Dolf was killed this week, it reminded us of the huge violence problem that exists in certain segments of hip-hop. In short, too many rappers are losing their lives too soon. This week, we break down ten reasons why this is happening and our ideas on how to fix it.

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Every month or two a story circulates that reveals a bad deal that a hip-hop artist signed in hopes of getting an opportunity in the industry. As bad as these deals are, most people have no idea how to prevent these types of things from happening. In this episode, Blueprint and Illogic discuss the idea of what a hip-hop union would look like and what the benefits would be if it came to fruition.

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This week, the Wall Street Journal shared an article about the struggle that the vast majority of content creators have in making money. While sobering, the article offers many great lessons to any creative. In this episode, we break down six things you must understand before you go all in to pursue your craft.

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It's been almost a year since we've done an album reviews episode, so we decided to bring it back. This week we're reviewing albums from Kanye, Curly Castro, Common, Nas, and Cesar Comanche & Poe Mack.

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One of the biggest things technology has done to the music industry is making software for recording, mixing, and mastering more affordable and accessible. Once upon a time, the only people mixing and mastering were trained engineers, but now everyone can dabble in it. In this episode, Blueprint and Illogic speak about the pros and cons of mixing and mastering your own music and whether it's a good idea to take on.

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Last week, we did our second installment of our youtube live stream show, The Artist Advice Hour, where we invite our listeners to ask Blueprint questions via email, youtube, or call in. Since we didn't record a new episode of the show this week, we decided to upload the audio from this so our listeners would have something to listen to this week. Enjoy!

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One of the most sensitive topics for artists is working a full-time job. On one hand we all agree they are necessary to make money, but on the other hand they sap the time and energy you could be putting into your art. In this episode, we break down ten realities that an artist must understand to maximize their time working a full time job if they ever want to make the transition to becoming a full-time artist.

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Although we've spoken about social media many times on this podcast, we've never spoken about how who to follow and who to not follow on social media. In this episode, we break down the ten types of people you should never follow on social media and why. Let's go!

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The Low End Theory weekly event in Los Angeles shed light into one of the most important and influential movements that hip-hop production has ever seen. Their podcast rose to the top of iTunes and their sold out weekly event sparked a worldwide movement. Los Angeles producer Dibiase's forward-thinking sampling and unmistakable drum swing made him an integral part of the movement along with names like Flying Lotus, Gaslamp Killer, Ras G, and Samiyam. In this episode, Blueprint sits down with Dibiase to break down the traits that led to his success.

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Making beats is one of the most rewarding musical endeavors, but also one of the most challenging, especially at the beginning stages. In this episode, Blueprint and Illogic break down ten tips for music producers they wished somebody told them when they first started out.

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As more and more artists realize that putting all of their eggs in the music streaming basket isn't as lucrative as they would like it to be due to the low pay out rates, many are searching for alternative ways to survive in the music industry. One of the ways that is growing more popular every year is one that never actually went anywhere--selling direct to fans. In this episode, Blueprint and Illogic discuss the recent shifts in the industry have made it easier than ever for artists to have a direct connection with their fans and lay out the benefits of taking the direct approach.

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The internet was buzzing last week from the versuz battle between The Lox and Dipset crews. By the time it was all said and done, one thing was clear--the majority of fans felt that Jadakiss of the Lox had stolen the show and along with it Dipset's thunder. In this episode, Blueprint and Illogic break down the strategies Jadakiss used on stage to impress so many people and help his crew come out victorious.

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With the passing of hip-hop Biz Markie, hip-hop fans mourned the loss of a legendary artist and contributor to the artform. And while many of the tributes about him have focused on his iconic song catalog, we decided to pay tribute to Biz by breaking down his creative genius and explain what made his work so special.

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Although we all must work to build a better live for ourselves, there comes a point where our work lives can become harmful to our relationships. In this episode, Blueprint and Illogic break down all the ways we subconsciously ruin healthy relationships with our work-related decisions.

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Although we speak a lot about the importance of working hard and being disciplined, we rarely speak about one of the consequences, which is becoming consumed with your art. In this episode, Blueprint and Illogic speak about the fine line between working hard and being too consumed with your art, and how to avoid it.

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Two months ago, in an effort to shed some pandemic pounds, Blueprint and Illogic embarked on a health challenge. They hoped to take on some new healthy behaviors and get back in shape. This challenge was also extended to the listeners of the show. In this show, Blueprint and Illogic break down how they did in their health challenge and play calls from listeners who share their results as well.

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Every writer has things that they do to that help them write better and faster. Some of those habits are normal, but others would be classified as weird or crazy. In this episode, Blueprint and Illogic break down their ten craziest writing hacks and explain how each one has helped them become a better writer.

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Having the desire to write is one thing, but having the inspiration to write is completely different. So in this episode, Blueprint and Illogic break down 25 amazing quotes about writing from some of the most famous writers of all time. If you're looking for inspiration to create, look no further than this episode.

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There are many amazing writers who go unknown because their output doesn't match their skill level. The words come easy to them but the productivity doesn't. So in this week's episode, Blueprint and Illogic speak about how to become a more productive writer and give 11 tips on increasing your writing output. Because being a skilled writer means nothing if you aren't sitting down to write often enough to get things done.

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As artists, we are firm believers in the power of writing. Across all mediums, the ability to express ourselves is key to executing our ideas effectively. Yet, very few academic curriculums express what it really takes to get better at writing. In this episode, Blueprint and Illogic break down nine things that your english teacher never told you that you needed to do to become a better writer.

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One of the most important attributes of successful people is their ability to adapt and consistently learn new things. Unfortunately, most adults fall into the trap of believing that learning ends when their time in school ends. In this episode, Blueprint and Illogic break down seven reasons why people are so scared of learning new things and why you can't let these things hold you back.

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There's an old saying that goes "he who fails to plan, plans to fail" that refers to how important planning is in achieving our goals. And even though we all know this saying is a fact, we often fail to plan, which opens the door for our failure. In this episode, Blueprint and Illogic break down how their lack of planning in certain areas has caused delays in their art and discuss the subtle signs that indicate you haven't been organized or planned out enough. It's time to get those plans together, folks!

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Although we've had several requests over the years to do an episode about mental health topics, we've always been hesitant to cover it since it's such an expansive topic. That changes this week as we invite Dr Alex MacNeil onto the show. Aside from being a hip-hop head and a fan of the podcast, Alex is a practicing clinical psychologist from Boston, MA. In this episode, Alex and Blueprint break down several topics related to mental health and creativity. From performance anxiety, to success anxiety, and everything in between, this is not the episode to miss as the doctor gives out specific steps for addressing the pains that artists and creatives find themselves in. Let's go!

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Although we spend a lot of time speaking about how to be the best artist you can be, we have never touched on one of the consequences of putting your passion first, which is your health. In many instances, the most driven artists are the most susceptible to health problems due to the sedentary lifestyle and high demands of the field. We think it's time to start promoting good health as much as artistic excellence. So in this episode, Blueprint and Illogic dive deep into their struggles to keep the weight off during the pandemic and invite their listeners to join them in a new healthy challenge.

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Although we spoke about procrastination in our Self-Sabotaging Behaviors episode a few weeks ago, we didn't have the time to dive as deeply into this topic that plagues almost everybody. So in this episode of the most infamous podcast on planet earth, Blueprint and Illogic have a conversation about the truth behind why artists procrastinate so much. Because there are a lot of valid reasons that it happens that most of us are unwilling to admit. But until we can admit some of the reasons behind our procrastination, fixing it will be very difficult.

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In last week's episode, while speaking about self-sabotaging behaviors, we touched on something that is ever present in the mind's of artists--perfectionism. The belief that our art can and must be "perfect" before we share it with anybody is one of the most prevalent beliefs in the creative field. It starts with good intentions--wanting to be the best version of yourself--but it often ends with a bunch of great art being shelved and never shared (or picked apart until we no longer like it). In this episode of the most infamous podcast on planet earth, Blueprint and Illogic break down ten ways to avoid perfectionism so you can take full advantage of the opportunities that are given to you.

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While there are many artists who never reach their fullest potential due to outside forces, there are also a lot of artists who fail due to their own mismanagement of their career. Just when things start to look good for them, they make bad decision after bad decision to set themselves back. The culprit behind their failures is something that is rarely spoken about--self-sabotage. In this episode, we break down ten self-sabotaging behaviors that artists routinely fall victim to. It gets deep!

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While every artist wants to be successful and famous, most have never given any thought to how it would change their lives. They think being a public figure is all sunshine until they are faced with the additional responsibility and expectations that they never imagined when they went down that path. That pressure can be a lot for some to take. In this episode, Blueprint and Illogic break down things that people are never told about fame because if they knew ahead of time, they might go about things a little differently.

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One of the biggest benefits of being a touring artist is the number of interesting people artists meet from all over the world. That's certainly the case for this week's guest, Emily Keller, the mayor of Hagerstown, MD. Long before becoming the mayor, Emily was a singer and big supporter of Rhymesayers, forming friendships with them at the shows she attended. Little did we know that she would eventually try her hand in politics! In this episode, Blueprint and the newly-elected Mayor sit down for a chat about what got her into politics and how she ended up becoming the mayor of her hometown! There's plenty of inspiration to go around in this episode, folks! Let's go!!

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As two artists who have been a part of the music industry for the better part of twenty years, we've seen a lot. Along the way, we've seen a lot of artists get disappointed because they made assumptions about the industry that simply weren't true. We've even believed many of these myths at different points in time. In this episode, Blueprint and Illogic break down ten big myths in the music industry in an attempt to help artists avoid some of the same pitfalls they have in their careers. Buckle up!

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This week we are joined by hip-hop producer and label owner IMAKEMADBEATS of the Unapologetic crew. While his production credits are vast--he actually produced the song "Perspective" for Blueprint--it is his business acumen that has propelled his label and artists to the forefront of the Memphis music scene. One of their many forward thinking ideas is their own app that has thousands of fans tuned into what they're doing in a way that social media platforms can't duplicate. In this episode, we discuss the formulation of his crew, the creation of his app, and where he thinks things are going. 

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Whether we like it or not, classic movies like Good Fellas and Scarface have had a heavy impact on hip-hop culture. So much so that dozens of artists have borrowed their names, look, and slang from the drug dealing street characters in these movies. Unfortunately, most artists have ignored some of the most important aspects of these characters. In this episode, we break down ten things that artists can learn from drug dealers that will make them more successful.

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This week on the podcast we are joined by hip-hop artist and toy designer, Rocom. He and Blueprint sit down to talk about his journey from doing graphic design to designing his own toy line Rocom Toys that has seen massive support. He also breaks down the keys to launching several successful kickstarter campaigns where he far exceeded his goals. His story truly illustrates that anything is possible when you set your mind to it. Lots of jewels in this one folks!

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As artists we often tell ourselves that the solution to our problems is money. And while money would definitely help us reach many of our goals faster, viewing things that way causes us to overlook the simple and cheap things that are right under our noses and can help us perform our jobs better. In this episode, Blueprint and Illogic break down 10 cheap things that every artist needs to have.

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One of the more common questions we get from our listeners is about dealing with the press. Whether it's how to get the press to cover their release, or how to prepare their releases for coverage, there isn't a lot of clear cut information. In this episode, we invite hip-hop journalist, publicist, and label manager Big Sto onto the podcast to help clarify what artists should be doing to get the press to cover them.

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While we may speak often on this show about achieving goals and pushing forward, we rarely speak about what happens after you achieve those goals. Most people relax and get comfortable. In fact, the more success you have, the more opportunities you will have to get comfortable, which works against your future success. In this episode, we break down the unspoken downside of success and how you can make sure you don't get too comfortable after you've reached your goals.

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The hip-hop community was dealt a big blow with the passing of iconic rapper MF DOOM last week. And while MF DOOM was one of the dopest rappers and lyricists of his era, there was a lot more that went into his success than his talent. In fact, his marketing was one of the biggest factors in his success. In this episode of the most infamous podcast on planet earth, Blueprint and Illogic break down the genius marketing behind the amazing career of MF DOOM.

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If you've been paying attention to the show, then you know we started another 90 Days of Discipline Challenge to ourselves in October. We also invited our listeners to join in on this challenge, where we choose a goal and focus on it for 90 days to see how far along we can get. In this episode, Blueprint and Illogic play the calls from our listeners who participated as well as go over our results. Happy New Year to all of our listeners!

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While we often speak about the need to be as ambitious as possible when it comes to achieving your goals, we've rarely spoken about what happens after you do. One unfortunate thing that can happen is feeling burnt out and that is where we find ourselves this week as we push into the final few weeks of our 90-Days of Discipline Challenge. In this episode, we break down how easy it is to feel artistically burned out after you achieve a goal and what to do when you feel that way.

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If there's one thing that this year has shown us, it's that the future is uncertain and unpredictable. Along with that unpredictable nature comes a lot of ups and downs. Good situations and bad situations. But how we view to those bad situations plays a big part in how we handle them. In this episode of the most infamous podcast on planet earth, Blueprint and Illogic breakdown how certain bad situations can actually be good for your art. Let's go!

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One of our most popular episodes in the last two years was one titled "Dating Uncreative People." In that episode, we laid out all the challenges that creative people face when dating people who aren't involved in the creative arts. This time around we're speaking about what it's like to date ambitious people, why it's so different from dating regular people, and how to make it work! If you're a super-ambitious person you might want to play this one for your significant other! Let's go!

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Although we've had legendary underground MC Mr. Lif appear on the show before during our real estate episode, we haven't had a chance to chop it up with him about music. That changes this week, when Blueprint and Mr Lif sit down to speak about his brand new collaborative album Vangarde with producer Stu Bangas. It's been a long time since we've done an interview so get ready because when two artists chop it up about the creative process it's guaranteed to get deep! Let's go!!

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For most artists, one of the things we look the most forward to is releasing our creations to the public. As a result, release day is right up there with birthdays and holidays for us. Unfortunately, the excitement of that day doesn't last forever. Eventually, the buzz that we had around our project starts to fade. And when it does the inevitable question becomes how do we keep the buzz going? In this episode of the most infamous podcast on planet earth, Blueprint and Illogic dive deep into why the buzz dies down and how to keep it. Let's go!

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One of the most difficult things artists struggle with is setting their price. Half the time we feel like we are charging too much and half the time we feel like we're not charging enough. In this episode of the most infamous podcast on planet earth, we break down six guidelines that should help you the next time you're trying to figure out what to charge for your product or service.

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While attention to detail is a positive trait for an artist to have, it isn't without it's drawbacks. One of the biggest being the constant need to chase perfection in everything we create. Many of us put incredible amounts of time and resources into creating full productions that we hope have a big impact. But other artists aren't so hung up on perfection, instead choosing to make content quickly that is timely but might not be the highest quality. In this episode we dive deep into both approaches to figure out what's the best way to stay productive and move forward with some balance in everything we do.

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One year ago, we challenged ourselves to lock in on our art and commit more heavily for 30 days. At the end of that challenge, which we invited our listeners to participate in, we reported back with our results and played voice messages from other people who participated in the challenge. It's been a year since then and we are now releasing the projects that we finished during that first challenge. So we decided to do it again. In this episode, we breakdown what our new 90-days of discipline goals are, what the obstacles are, and invite you to join us!

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It's been a while since we've done album reviews, so we figured it was time to bring them back. In this episode we get back to it and talk about the new albums from Oddissee, Elzhi, Buckwild, and Conway the Machine. Let's go!!!

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As two independent hip-hop artists, the topic of investing in yourself frequently comes up on this podcast. And while we have spoken about how important it is, we have never gotten into the specific numbers. In this week's episode, we dive deep into the actual costs associated with producing and releasing an album independently, using Illogic's upcoming album Auto-Pilot as a case-study. If you've ever wondered what was behind the curtain, then this episode's for you.

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Because we do speak about ownership quite often on this podcast, it is always refreshing to see the conversation happen on bigger platforms. This week that happened courtesy of some viral tweets by Kanye West, who took to twitter to voice his dissatisfaction with his recording contract. He posted his contract for all to see, pointing out that even though he is now a billionaire, there is no way for him to ever get ownership of his music due to the nature of his contract. As with most things, Kanye was a little over the top in his presentation, but the truth couldn't be ignored: record labels have deals in place that are highly in their favor and should be talked about. In this episode, we have a discussion about fame versus ownership, why Kanye is in the position he is in, and why an artists like the late Nipsey Hussle went the opposite route.

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While we've done our fair share of criticizing Nas for his hit-or-miss albums, it always comes from a place of love because we know what he's capable of making some great music. With the release of his latest album King's Disease, Nas has once again got our attention, but this time for the right reasons. In one album, it appears that Nas has addressed all of our past criticisms and finally gotten it right. In this episode, we talk about the album and whether Nas finally got it right. Let's go!

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While it's very common for hip-hop fans to debate about who the best rapper or producer are, it's very rare for them to restrict those debates to only the artists catalogs. In this episode, we decided to debate which artist has the better catalog--Pharaohe Monch or O.C.? But instead of making it a barbershop debate where there is no score and no winner, we break down the competition into four categories, assign points to each, and determine a winner at the end. As fans of both artists, this was one of the more fun episodes we've done in a while. Let's go!!

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If you've been listening to this podcast for the past year or so, then you know Blueprint has been finishing up his next book. Well, the new book is finally done and preordering on weightless.net. In this episode, Illogic interviews Blueprint about the book and gives our listeners a sneak peak into what to expect from Blueprint's latest offering.

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Although we are both grown men who seem to have our stuff together, it wasn't always that way. We had a lot of rough patches along the way, most of which occurred during young adulthood, due to some unsound decisions we made. Looking back now, we have realized that there are tons of traps for young adults that are disguised as rewards. In this episode, we break down seven traps that young adults face that have the power of setting their lives and art back if they aren't navigated properly. Let's go!

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While last week's episode about friendship killers got a great response from our listeners, it also made us realize that we may have overlooked a very important topic, which is how to make friends. It may seem simple to those who have always had plenty of friends, but one of the consequences of living in this new social media age is that it has made making friends difficult for many. So in this episode, we wanted to break down the basics of making friends for all of those who have struggled with it.

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As they say, good friends are hard to come by. Unfortunately, many of us have had no problems making friends, but keeping them is a completely different story. Sometimes we lose friends due to their actions and other times we lose friends due to our own mistakes. In this episode, Blueprint and Illogic break down the biggest things that kill friendships so you can know where you're going wrong and protect yourself from so-called friends who don't have your best interest in mind. Let's go!

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