#22: What founders get wrong about marketing with Allison Braley

Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Allison Braley, partner and head of marketing at Bain Capital Ventures. This episode delves into common marketing and communications mistakes made by founders, the importance of an authentic online presence, and how to build effective partnerships between product leaders and marketers. We also touched on Allison’s transition from an operational marketing leader role to supporting founders as a VC and why this new role plays to her strengths. This episode is essential for founders looking to enhance their marketing strategies and get more leverage out of their marketing leaders.

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In this episode, we covered the following topics:

* What founders get wrong when it comes to marketing

* The benefits of continuously workshopping your company’s narrative

* The value of establishing an authentic online voice as a founder

* Allison’s learnings from creating consistent and engaging content

* Pitfalls of ghostwriting and why it can be detrimental

* Setting up effective partnerships between product and marketing

* Allison’s transition to supporting founders as a marketing partner at BCV

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Allison’s Succession finale post on LI (the last of many bangers)

* Allison: https://www.linkedin.com/in/allisonbraley/

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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Also, if you’re a new subscriber, we encourage you to check out some of the recent episodes you might have missed (Spotify links embed better but you can see all of these on other platforms, too, from the podcast page on Substack):

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit suprainsider.substack.com