Is de-influencing just...influencing?

What is de-influencing? Is it an authentic push to decrease overconsumption or simply another marketing ploy? Over recent months, #deinfluencing has taken social media channels by storm, bolstered by the notion of authenticity and sustainability which consumers - seemingly - want more of. There are two sides to every internet trend however, and in today’s episode, Alyssa, Christina and Signe discuss both sides of dr-influencing, and how it affects our fashion consumption. 

MENTIONS

Christina’s anti-haul video: https://youtu.be/d5z-5gc5Lo8

Signe’s 5 items for 5 years reel: https://www.instagram.com/p/ChurGtfIMxb/

De-influencing articles: 

https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278

https://www.businessoffashion.com/articles/marketing-pr/tiktoks-deinfluencing-trend-explained/

https://www.dazeddigital.com/life-culture/article/58129/1/the-rise-of-the-deinfluencer-tiktok-recession-overconsumption 

If you have any questions, topic requests or guests you'd like to see on the show, send us a DM over on Instagram @sustainthis_podcast or an email at [email protected]

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SIGNE HANSEN
Youtube: https://www.youtube.com/@UseLess_dk
Website: https://www.uselesswardrobe.dk/
IG: https://www.instagram.com/useless_dk/
TT: https://www.tiktok.com/@useless_wardrobe

CHRISTINA MYCHAS
Youtube: https://www.youtube.com/@Christinamychas
Website: https://www.minimalist-ish.com/
IG: https://www.instagram.com/christina.mychas/
TT: https://www.tiktok.com/@christina.mychas

ALYSSA BELTEMPO
Youtube: https://www.youtube.com/@AlyssaBeltempo
Website: https://msbeltempo.com/
IG: https://www.instagram.com/msbeltempo/
TT: https://www.tiktok.com/@msbeltempo

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